Denver Broncos
Broncos-History
 American football
team based in Denver
 Founded in 1960
 Now member of the
AFC West division
Company Info
 The Broncos are owned by Pat
Bowlen, who is also the chairman and
CEO.
 The current president is Joe Ellis...
Stadium
 Sports Authority Field at
Mile High
 Since 2001
 Capacity of 76,000
Company Accolades
 The Broncos are proud winners
of their division 13 different
years.
 7 conference championships
 20 ...
Broncos SWOT Analysis
 Strengths: prestigious franchise, great
location
 Weaknesses: Recent let-down, greater
interest e...
Target Audience
 We want to keep our current
Broncos fans/customers
informed and in mind
 Main target however is non
Bro...
AdWords Campaign
 Focus on location related words (denver, colorado, Mile High)
 Also focus on color scheme (blue, orang...
Digital Strategy
 Focus on social media and
stay involved and keep fans
informed
 Make it fun and interactive
 Advertis...
Denver broncos Digital Strategy
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Denver broncos Digital Strategy

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Denver broncos Digital Strategy

  1. 1. Denver Broncos
  2. 2. Broncos-History  American football team based in Denver  Founded in 1960  Now member of the AFC West division
  3. 3. Company Info  The Broncos are owned by Pat Bowlen, who is also the chairman and CEO.  The current president is Joe Ellis  John Elway is the current General Manager and John Fox is the current head coach
  4. 4. Stadium  Sports Authority Field at Mile High  Since 2001  Capacity of 76,000
  5. 5. Company Accolades  The Broncos are proud winners of their division 13 different years.  7 conference championships  20 playoff appearances  2 Super Bowl champoinships
  6. 6. Broncos SWOT Analysis  Strengths: prestigious franchise, great location  Weaknesses: Recent let-down, greater interest elsewhere  Opportunities: Championship, future success  Threats: New England Patriots, other sports
  7. 7. Target Audience  We want to keep our current Broncos fans/customers informed and in mind  Main target however is non Broncos fans but fans of a different Denver franchise  Goal is to maximize fan/customer base
  8. 8. AdWords Campaign  Focus on location related words (denver, colorado, Mile High)  Also focus on color scheme (blue, orange, white)  Nicknames as well (Broncos, Orange Crush)
  9. 9. Digital Strategy  Focus on social media and stay involved and keep fans informed  Make it fun and interactive  Advertise season ticket plans and promotions for current customers and potential targets, like October breast cancer awareness month

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