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Becoming a Strategic Communications Rock Star - CPRS Webinar Caroline Kealey


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Becoming a Strategic Communications Rock Star provides a unique opportunity to unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. Through exercises, worksheets and tools, participants will gain a solid understanding of the unique value proposition of the communications function as they build their consultative skills as a communicator.

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Published in: Business
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Becoming a Strategic Communications Rock Star - CPRS Webinar Caroline Kealey

  1. 1. BECOMING A STRATEGIC COMMUNICATIONS ROCK STAR Canadian Public Relations Society Webinar February 19, 2014
  2. 2. top 3 challenges
  3. 3. communications seen as overhead
  4. 4. under recognition of the value
  5. 5. ghettoization
  6. 6. 5 skills of a communications rock star
  7. 7. driving 1 alignment
  8. 8. adopt a strategic 2 state of mind
  9. 9. 3 outside-in thinking
  10. 10. 4 connect the dots
  11. 11. ask questions 5 that count
  12. 12. Client Management Complaint Box People don’t talk to each other Everyone thinks they’re a communicator Approval gridlock Stop-and-go orders Short timelines Inconsistent policies People who can’t/won’t articulate what they want Lack of direct access to decision-makers Brought on board at the end, not the beginning
  13. 13. Breaking the Frustration Trap • Meet audiences where they are • Be prepared • Manage expectations • Add value • Ask good questions
  14. 14. Unleash Your Inner Consultant •Trust •Alignment •Credibility