1.
BECOMING A
STRATEGIC COMMUNICATIONS
ROCK STAR
Canadian Public Relations Society Webinar
February 19, 2014

2.
top 3
challenges

3.
communications
seen as
overhead

4.
under recognition
of the value

5.
ghettoization

6.
5 skills of a
communications
rock star

7.
driving
1
alignment

8.
adopt a strategic
2
state of mind

9.
3
outside-in
thinking

10.
4
connect
the dots

11.
ask questions
5
that count

12.
Client Management Complaint Box
People don’t talk to each other
Everyone thinks they’re a communicator
Approval gridlock
Stop-and-go orders
Short timelines
Inconsistent policies
People who can’t/won’t articulate what they want
Lack of direct access to decision-makers
Brought on board at the end, not the beginning

13.
Breaking the Frustration Trap
• Meet audiences where they are
• Be prepared
• Manage expectations
• Add value
• Ask good questions

14.
Unleash Your Inner Consultant
•Trust
•Alignment
•Credibility