Publishing and Passion

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Presented by Dominique Raccah
CEO and Publisher, Sourcebooks Inc.
PMA University 2008

Published in: Education, Business
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Publishing and Passion

  1. 1. Publishing and Passion Presented by Dominique Raccah Sourcebooks, Inc. PMA University 2008
  2. 2. Passion as a Part of Publishing • Passion is integral to any publisher So how do you translate your passion into successful publishing?
  3. 3. Translating Passion into Successful Publishing <ul><li>Build the right book </li></ul><ul><li>Listen to your customers </li></ul><ul><li>Go out and tell people about it, personally, using your passion </li></ul><ul><li>Coordinate all the timing </li></ul><ul><li>Mark every success to build toward future successes </li></ul>
  4. 4. 1. Build the Right Book What does that mean? • A must have book • The innovative book • A book that breaks a category • Groundbreaking and transforming The question we as publishers have to answer is “ Why will people buy this book ?”
  5. 5. 1. Build the Right Book <ul><li>• Focus on positioning the book and explain that positioning </li></ul><ul><li>◦ Examples from other areas </li></ul><ul><li>◦ Competitive analysis </li></ul><ul><li>• Nail the title </li></ul><ul><li>• Communicate the must-have aspects of the book on the cover/packaging </li></ul>
  6. 6. 1. Build the Right Book <ul><li>About Poetry Speaks </li></ul><ul><li>• 42 historic poets from Tennyson to Plath, 98 poems on 3 audio CDs and 210 printed poems in the text </li></ul><ul><li>Plus poet bios, original essays by the greatest contemporary poets </li></ul><ul><li>Poetry Speaks Advisory Board (Robert Pinski, Rita Dove, Dana Gioia) </li></ul><ul><li>Narration by Charles Osgood provides a guide or bridge </li></ul><ul><li>The book and CDs work together ; they complement one another = MediaFusion </li></ul>
  7. 7. 2. Listen to Your Customers • Get out of your own way or put another way, don’t let your enthusiasm drown out the potential great advice that somebody else can bestow
  8. 8. 2. Listen to Your Customers
  9. 9. 3. Get Out There and Spread the Word Your most precious resource: Your time, your energy, your commitment as publishers
  10. 10. 3. Get Out There and Spread the Word Your passion matters. It can create miracles.
  11. 11. 4. Coordinate the Timing • Firm publication date • Publicity ◦ The Rule of Three ◦ No more than 10 days apart
  12. 12. 5. Mark Every Success What more can we be doing for this title today?
  13. 13. Translating Passion into Successful Publishing 1. Build the right book 2. Listen to your customers 3. Go out and tell people about it, personally, using your passion 4. Coordinate all the timing 5. Mark every success to build toward future successes

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