How can a business become the most desirable brand in its space? And how can it sustain its popularity?In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships and engaging communication.Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else.In this presentation you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy. Key Takeaways: - The eight elements of building a #1 brand in your industry. - How to use your brand strategy internally to create a team culture people want to be a part of. - The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.

1. MASTER
CLASS
SYDNEY, AUSTRALIA ~ MARCH 22 - 23, 2022
DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia
Franziska Iseli
CO-FOUNDER
BASIC BANANAS
Julia Brun
JULIA BRUN, MANAGING DIRECTOR
THE BUSINESS HOOD
Brand Strategy
Master Class

2. The Brand Alchemy
Method™
Julia Brun & Franziska Iseli
How to create a brand people fall in love with

3. SWITZERLAND AUSTRALIA JULIA & FRANZISKA
SWAUSSIES

4. One day we’d love to build
a tattoo-worthy brand…

5. Some of our own brands…

6. Some of the world’s top brands today…

7. WHAT makes them so successful?
• Relevance
• Belonging
• Engagement
• Consistency
• Leadership
• Change makers
• Clear brand statement

8. HOW CAN YOUR
BRAND BECOME
EVEN MORE
INFLUENTIAL?

9. Create a compelling
brand strategy
with the
BRAND ALCHEMY
METHOD™

10. YOUR AUDIENCE —
CUSTOMER
AVATARS

12. #1 BRAND
FOUNDATION

14. • What problem/s are you are solving for your
audiences?
• What positive impact are you making?
• Ask “for what purpose…?”
Questions to ask yourself:

15. Example: Oceanlovers
Oceanlovers’ purpose is to inspire and
motivate the masses to save our oceans.

16. Example Basic Bananas:
Basic Bananas’ purpose is to
help business owners succeed
by providing the best marketing
mentoring on the planet.

18. • What do you stand for?
• What do you stand against?
• What are your ‘non-compromise-ables’?
Questions to ask yourself:

20. Example: Basic Bananas

21. From:
EXCELLENCE | RESPECT | SERVICE |
INTEGRITY | INNOVATION
Example: Auto Transform
To:

22. THE BRAND
ALCHEMY
METHOD™

23. #2 BRAND
POSITIONING

25. Archetypes by
Carl Jung

26. • How do you want to be perceived?
• What do you want to be known for?
• Amplify your identity across language, imagery,
pitch deck etc.
Brand identity

27. Innovative
Purpose-driven

28. Trustworthy
Warm, friendly
Knowledgable

29. Playful, warm,
down-to earth

30. DIFFERENTIATION

31. Become ‘TALKABOUTABLE’
• What’s a frustration in your industry you could solve?
• What makes you different to your competitors?
• What are your strengths?
• Differentiation through pricing, product, customer experience,
design, extras, story, messaging etc.

32. Become talkaboutable

33. Language
Sir Royale
Dirty Martini
Gettin’ Lucky

34. Using a
theme:
Viking

37. THE BRAND
ALCHEMY
METHOD™

38. #3 BRAND
MESSAGING

40. Create promises to appeal to different
audiences and personality types:
• The impacteur
• The visionary (big picture thinker)
• The detail-oriented
• The sceptic

41. For the impacteur:

42. For the impacteur:

43. For the visionary

44. For the detail-oriented:

45. For the sceptic:

47. Founder/team stories:
• Why are you doing what you are doing?
• Was there a significant event in your life that motivated
you to start your business/solve a specific challenge?
Customer stories:
• How has your brand positively impacted someone?
• Make your customers the hero.

48. Example: Patagonia

49. THE BRAND
ALCHEMY
METHOD™

50. #4 BRAND
ENGAGEMENT
Internal & external

51. EXTERNAL:
THE CUSTOMER
JOURNEY

55. Differentiate across various touch points.

56. INTERNAL
BRAND
ACTIVATION

57. TEAM HAPPINESS
ROCKSTAR

58. THE CULTURE BOOK

59. THE BRAND
ALCHEMY
METHOD™

60. One day we’d love to build a
tattoo-worthy brand…

63. THANK YOU for
alchemising your brand
with us!
Get in touch info@basicbananas.com