How PR Impacts Sales by Solomon Turner
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Learn how to generate more sales through a targeted public relations campaign
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How PR Impacts Sales by Solomon Turner
- 1. How to Use Public Relations to Increase Branding and Sales Presented by Solomon/Turner PR March 28, 2011
- 2. What is Public Relations? Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
- 3. What is Public Relations Used For? In most cases it is used to drive buyers from apathy to awareness in the sales cycle.
- 5. Public Relations Is Not Advertising In advertising you control the message. In public relations the media control the message.
- 6. In most cases people think of PR as publicity. Publicity is the art of communicating information about your company, product, or service to the media with the goal of attaining a positive outcome.
- 7. So how do I get publicity for my company in the media? • Start a new business • Purchase a second business • Change locations • Announce a major contract or new clients • Announce a new hire • Host a special event • Give a large amount of money to a charity • Win an award • Highlight a special employee • Tie-in a local angle with a national news story
- 8. Once you have some news you need to disseminate it. The way you do this is with a well-written news release focusing on the who, what, when, where, and why.
- 9. St. Louis Media-Print • St. Louis Post-Dispatch • St. Louis Business Journal • Small Business Monthly • Ladue News • Town & Style • St. Louis Commerce • St. Louis Magazine • Suburban Journals • Alive • Riverfront Times • Webster-Kirkwood Times • The St. Louis American • Community News
- 10. Why You Need News Coverage… • If you have a website you need news content to build your credibility and engage your clients and prospects. • We are migrating from the “Information Age” to the “Communications Age”. • You also need “third-party” endorsements confirming your company is a viable business enterprise.
- 11. What to do with your news… • Use as a sales tool. Send to clients and prospects. • Use as part of an email newsletter. • Post on website. • Post on blog. • Post on Facebook, LinkedIn, Twitter etc. • Post on LinkedIn groups…Here’s a helpful article. • Link to news on publication site. • Use for SEO. • Determine if story has “legs”.
- 12. Questions or Comments? Contact: Steve Turner Solomon/Turner PR 314-205-0800 sturner@solomonturner.com