Presentation on Industrial advertising and promotion


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Presentation on the technique or mediums which can be used for industrial advertising and promotion

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Presentation on Industrial advertising and promotion

  1. 1.  Introduction  Magazines  Corporate Profile/Brochure  Email  Webcast and webinars  Seminar & Events  Corporate Websites  Online Advertising  Online Marketplaces
  2. 2. •Advertising directed to other businesses, rather than to consumers. •Business to business firms are those firms that sell products and services among themselves. •Business-to-business advertising is where business uses advertising to attract customer from other businesses rather the general public. •Choice of media for a B2B campaign is limited. •Advertising is done for the given purposes: Awareness Knowledge Preference conviction Purchase Post purchase reassurance
  3. 3. MAGAZINES  Delivers a perception of value and brand quality to a highly qualified audience.  More permanent and accessible.  Allowing brand messages to benefit from a longer lifecycle.
  4. 4. CORPORATE PROFILE/BROCHURE  Product Portfolio  Company Corporate profile  It gives introduction of the company overview and product offering
  5. 5. EMAIL  Email marketing is directly marketing a commercial message to a group of people using email.  Involves using email to send ads, request business, or solicit sales IAMAI 2012 Data
  6. 6. WEBCAST AND WEBINAR  Webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.  Webinar is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction  Provide high brand visibility to a targeted audience
  7. 7. SEMINAR AND EVENTS  Showcasing of Products  Product Launch  Opportunity to collaborate and form business alliance  India Manufacturing Show 2012  Material Handling World Expo
  8. 8. CORPORATE WEBSITE  The most effective websites capture lead information, provide feedback within 24 hours, and offer downloads of white papers, articles, event invitations, relevant links, etc.
  9. 9. ONLINE ADVERTISING  Facebook  LinkedIn  Career Sites  Specialty Sites  Behavioral Targeting  Blogs  Search Engine Marketing  Content Networks  Placement Networks Objective of B2B Marketing – Web Marketing Academy
  10. 10. ONLINE ADVERTISING Success of B2B Marketing – Web Marketing Academy Social Media Used - B2B Marketing – Web Marketing Academy
  11. 11. ONLINE MARKETPLACE  Place for interaction  Showcase product  No investment  Effective way  