SlideShare a Scribd company logo
SEO for Success
How do I increase traffic and sales?
SEO for Success
Search queries per second
Google receives
99,000
That is
8.5 Billion
Per day
SEO for Success
Most searched terms
2022 (UK)
Is the Queen Dead?
How old is Diana
Ross?
SEO for Success
The Goal of SEO
Make your site appeal to Search Engines
Appear higher in search results
Increase traffic to your website
More enquiries and sales.
SEO for Success
“SEO helps you get noticed and
STAND OUT
in the crowded world of the
internet”
Steve Irvine
SEO for Success
Why is SEO Important?
To succeed online you need to build Authority,
Trust and Buyer Confidence.
SEO enhances visibility and provides a
competitive edge, attracting the right customers,
while being cost-effective and sustainable.
SEO for Success
STRATEGY 1
Website Health
SEO for Success
Checking your website health
gives us actionable insights
1. Industry Standard Tools
2. Google Console
3. Google Analytics
SEO for Success
STRATEGY 2
Optimise Keywords
SEO for Success
Is your website saying the right
things?
We want your website to be found for
specific search terms related to your
business
Are your website pages
relevant to the products and
services you offer?
Will your pages appear in
Google if related words are
searched?
SEO for Success
Update your website to ensure
relevant search results
Keyword Research: Identify related words
and phrases
Quality Content: High quality,
informative, engaging information
● Collection descriptions
● On page FAQs
● Tailored info for product
types
SEO for Success
Title Tags & Headings: Relevant words that
help Google understand your content
Meta Descriptions: Short snippets that
accurately describe your pages in search
URL Structure: Descriptive, user-friendly urls
that include relevant keywords
Internal Linking: Link to relevant content,
identify relationships between pages
Mobile Optimisation: Google prioritises
mobile friendly search results
Submit your sitemap: Use Google
Console to better index your pages
SEO for Success
STRATEGY 3
Connect with Customers
SEO for Success
For every £1 spend, email marketing
returns £42 av (DMA 2022)
4 Billion active email users worldwide
60% of consumers prefer to receive news
and offers via email
Personalised emails have a
significantly higher engagement rate
40 times more effective at acquiring new
customers than social media
SEO for Success
Why is email marketing important?
Builds relationships, helps you stay in touch
Drives direct traffic to your website
Promotes new content, news, offers & events
Increases time on your website, they are often
more interested and will stick around
SEO for Success
Types of emails?
Create and send targeted email campaigns, use
personalised content and automation to nurture
leads
● Sign up offers, promotions and
discounts
● Exclusive content, news and events
● Promotions, giveaways and competitions
● Post purchase offers
● Request reviews, case studies and insights
SEO for Success
STRATEGY 4
Start a Blog
SEO for Success
Building a blog is the simplest
and most effective way of
increasing traffic to your
website
Builds trust and tells Google
you have valuable information
to share
Great content is a beacon that
attracts visitors and creates
authority as a reliable source
SEO for Success
Use Google E-E-A-T Guidelines
that scores content for
Experience, Expertise,
Authoritativeness, and
Trustworthiness
If you can show that you are
good at what you do, have first
hand experience, you are
honest and reliable, and are a
leader or voice in your field,
you will score higher
SEO for Success
Start creating content your
customers will like reading and
benefit from
Do this often, at least once per
month but more if possible
Follow my blog post checklist
Add FAQs where possible
Leverage AI
SEO for Success
STRATEGY 5
Digital Advertising
SEO for Success
Social Advertising and PPC
puts a spotlight on your
business and validates
your offer
It’s a powerful accelerator for
customer engagement and sales
It’s a great addition to organic
SEO and more traditional
forms of marketing
SEO for Success
Social Ads offer precision
targeting and efficiency
They offer immediate results and can
be scaled
You can control your budgets
easily on a daily basis
PPC has a measurable impact
and can be analysed effectively
Quick adjustments and A/B
testing
SEO for Success
STRATEGY 6
Boost Local Search
SEO for Success
Appearing in local search
creates more trust and
consumer confidence
Connect with people in your area that
are searching to buy
Local business can stand out
above larger companies. They
already know you!
Build a sense of community and
family spirit
SEO for Success
Preparing for local
search
Choose local keywords
Use location titles and descriptions
Claim Google My Business
Local Directories / Magazines
Become a local guide
Partner with other local businesses
SEO for Success
STRATEGY 7
Optimise Images
SEO for Success
Optimising images not only
enhances performance but your
search traffic too
Choose the right format, size and
compression - JPG vs PNG
Descriptive file names
Include captions and Lazy
Loading
Alt Text for search
SEO for Success
STRATEGY 8
Get Social
SEO for Success
Social media drives 32% of
referrals to ecommerce
websites
70% of shoppers rely on Social media
for product discovery
Social media has the potential
to boost brand awareness and
impact sales directly
SEO for Success
At what cost?
Share great stuff
Post regularly - Use hashtags
Talk and engage with your followers
Create live video and reels
Comment, like, share, follow, re-post
…….
SEO for Success
STRATEGY 9
Share Backlinks
SEO for Success
If reputable companies link to
your website, search engines see
it as a sign of trust
Receiving links boosts credibility, and helps
you show up higher in search results
SEO for Success
What’s the most effective way to
get backlinks
Create GREAT content (shareable)
Create ‘link worthy’ resources
Promote your content
Share with industry experts and
influencers
SEO for Success
Create genuinely helpful content,
build relationships and engage
with industry leaders
SEO for Success
STRATEGY 10
Create Videos
SEO for Success
Over 3 Billion internet users
streamed or viewed video at least
once per month in 2022
Online video reaches a staggering 92% of
all internet users
Global internet traffic from video is set to
surpass 82% in 2023
90% of mobile users use their devices to
watch online videos
SEO for Success
Video is accessible and
convenient and search engines
love it
Visual Appeal: Captures attention easily
Improves SEO: Search engines favour
video content in search results
Shows Expertise: Showcases knowledge,
and experience, building confidence in
your customers
Versatile: Can be shared across multiple
media platforms
SEO for Success
Find out more
lionsorbet.com/cmj

More Related Content

Similar to SEO for Success: 10 proven strategies to increase traffic and sales

THE Marketing Group SEO Powerpoint
THE Marketing Group SEO PowerpointTHE Marketing Group SEO Powerpoint
THE Marketing Group SEO Powerpoint
Franco Anthony
 
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICOFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
Andrew Maff
 
Creating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotechCreating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotech
DeanInfotech Pvt. Ltd.
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
Lisa W Boyle
 
Digital Marketing with its Future
Digital Marketing with its Future Digital Marketing with its Future
Digital Marketing with its Future
Ankit Brahmbhatt
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
Abdul Malick
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
VanakkamDigital
 
Rescigno's Lunch and Learn with John Foley
Rescigno's Lunch and Learn with John FoleyRescigno's Lunch and Learn with John Foley
Rescigno's Lunch and Learn with John Foley
Grow Socially, Inc.
 
An intro to internet marketing
An intro to internet marketingAn intro to internet marketing
An intro to internet marketing
Jon Gerrard
 
Social media workshop i
Social media workshop iSocial media workshop i
Social media workshop i
Rob Petersen
 
Social media workshop i
Social media workshop iSocial media workshop i
Social media workshop i
Rob Petersen
 
Digital marketing Presentation
Digital marketing PresentationDigital marketing Presentation
Digital marketing Presentation
Dipankar Bhattacharjee
 
How to Implement Content Marketing for Ecommerce SEO.pdf
How to Implement Content Marketing for Ecommerce SEO.pdfHow to Implement Content Marketing for Ecommerce SEO.pdf
How to Implement Content Marketing for Ecommerce SEO.pdf
AddWeb Solution Pvt. Ltd.
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3
Radek Kotlarek
 
Marketing in Today's Social World
Marketing in Today's Social WorldMarketing in Today's Social World
Marketing in Today's Social World
Abuzz Creative
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and facts
saranshjain50
 
How to Use LinkedIn to Grow Your Business
How to Use LinkedIn to Grow Your BusinessHow to Use LinkedIn to Grow Your Business
How to Use LinkedIn to Grow Your Business
National Positions
 
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 AustinMaximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Face Forard Media
 
Leveraging the Right Social Media and Digital Marketing Channels to Drve Growth
Leveraging the Right Social Media and Digital Marketing Channels to Drve GrowthLeveraging the Right Social Media and Digital Marketing Channels to Drve Growth
Leveraging the Right Social Media and Digital Marketing Channels to Drve Growth
360 Thought Leadership Consulting
 
In 2022, how can you improve your Google traffic and ranking?
In 2022, how can you improve your Google traffic and ranking?In 2022, how can you improve your Google traffic and ranking?
In 2022, how can you improve your Google traffic and ranking?
WizeBrains IT Solutions Pvt. Ltd
 

Similar to SEO for Success: 10 proven strategies to increase traffic and sales (20)

THE Marketing Group SEO Powerpoint
THE Marketing Group SEO PowerpointTHE Marketing Group SEO Powerpoint
THE Marketing Group SEO Powerpoint
 
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICOFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
 
Creating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotechCreating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotech
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
 
Digital Marketing with its Future
Digital Marketing with its Future Digital Marketing with its Future
Digital Marketing with its Future
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
 
Rescigno's Lunch and Learn with John Foley
Rescigno's Lunch and Learn with John FoleyRescigno's Lunch and Learn with John Foley
Rescigno's Lunch and Learn with John Foley
 
An intro to internet marketing
An intro to internet marketingAn intro to internet marketing
An intro to internet marketing
 
Social media workshop i
Social media workshop iSocial media workshop i
Social media workshop i
 
Social media workshop i
Social media workshop iSocial media workshop i
Social media workshop i
 
Digital marketing Presentation
Digital marketing PresentationDigital marketing Presentation
Digital marketing Presentation
 
How to Implement Content Marketing for Ecommerce SEO.pdf
How to Implement Content Marketing for Ecommerce SEO.pdfHow to Implement Content Marketing for Ecommerce SEO.pdf
How to Implement Content Marketing for Ecommerce SEO.pdf
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3
 
Marketing in Today's Social World
Marketing in Today's Social WorldMarketing in Today's Social World
Marketing in Today's Social World
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and facts
 
How to Use LinkedIn to Grow Your Business
How to Use LinkedIn to Grow Your BusinessHow to Use LinkedIn to Grow Your Business
How to Use LinkedIn to Grow Your Business
 
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 AustinMaximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
 
Leveraging the Right Social Media and Digital Marketing Channels to Drve Growth
Leveraging the Right Social Media and Digital Marketing Channels to Drve GrowthLeveraging the Right Social Media and Digital Marketing Channels to Drve Growth
Leveraging the Right Social Media and Digital Marketing Channels to Drve Growth
 
In 2022, how can you improve your Google traffic and ranking?
In 2022, how can you improve your Google traffic and ranking?In 2022, how can you improve your Google traffic and ranking?
In 2022, how can you improve your Google traffic and ranking?
 

Recently uploaded

THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
PriyankaSrivastava508477
 
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Tirupati Gayaph
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In HyderabadHyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
falaqmalikmodel
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
uvnuc
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
rosankumar564363
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
David Thomson
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
Davion Yost
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
10h6bbc4
 
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your DoorstepCall Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
shivangiji206
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
Vemio Advertising Services
 

Recently uploaded (20)

THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
 
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In HyderabadHyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
 
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your DoorstepCall Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
 

SEO for Success: 10 proven strategies to increase traffic and sales

  • 1. SEO for Success How do I increase traffic and sales?
  • 2. SEO for Success Search queries per second Google receives 99,000 That is 8.5 Billion Per day
  • 3. SEO for Success Most searched terms 2022 (UK) Is the Queen Dead? How old is Diana Ross?
  • 4. SEO for Success The Goal of SEO Make your site appeal to Search Engines Appear higher in search results Increase traffic to your website More enquiries and sales.
  • 5. SEO for Success “SEO helps you get noticed and STAND OUT in the crowded world of the internet” Steve Irvine
  • 6. SEO for Success Why is SEO Important? To succeed online you need to build Authority, Trust and Buyer Confidence. SEO enhances visibility and provides a competitive edge, attracting the right customers, while being cost-effective and sustainable.
  • 7. SEO for Success STRATEGY 1 Website Health
  • 8. SEO for Success Checking your website health gives us actionable insights 1. Industry Standard Tools 2. Google Console 3. Google Analytics
  • 9. SEO for Success STRATEGY 2 Optimise Keywords
  • 10. SEO for Success Is your website saying the right things? We want your website to be found for specific search terms related to your business Are your website pages relevant to the products and services you offer? Will your pages appear in Google if related words are searched?
  • 11. SEO for Success Update your website to ensure relevant search results Keyword Research: Identify related words and phrases Quality Content: High quality, informative, engaging information ● Collection descriptions ● On page FAQs ● Tailored info for product types
  • 12. SEO for Success Title Tags & Headings: Relevant words that help Google understand your content Meta Descriptions: Short snippets that accurately describe your pages in search URL Structure: Descriptive, user-friendly urls that include relevant keywords Internal Linking: Link to relevant content, identify relationships between pages Mobile Optimisation: Google prioritises mobile friendly search results Submit your sitemap: Use Google Console to better index your pages
  • 13. SEO for Success STRATEGY 3 Connect with Customers
  • 14. SEO for Success For every £1 spend, email marketing returns £42 av (DMA 2022) 4 Billion active email users worldwide 60% of consumers prefer to receive news and offers via email Personalised emails have a significantly higher engagement rate 40 times more effective at acquiring new customers than social media
  • 15. SEO for Success Why is email marketing important? Builds relationships, helps you stay in touch Drives direct traffic to your website Promotes new content, news, offers & events Increases time on your website, they are often more interested and will stick around
  • 16. SEO for Success Types of emails? Create and send targeted email campaigns, use personalised content and automation to nurture leads ● Sign up offers, promotions and discounts ● Exclusive content, news and events ● Promotions, giveaways and competitions ● Post purchase offers ● Request reviews, case studies and insights
  • 17. SEO for Success STRATEGY 4 Start a Blog
  • 18. SEO for Success Building a blog is the simplest and most effective way of increasing traffic to your website Builds trust and tells Google you have valuable information to share Great content is a beacon that attracts visitors and creates authority as a reliable source
  • 19. SEO for Success Use Google E-E-A-T Guidelines that scores content for Experience, Expertise, Authoritativeness, and Trustworthiness If you can show that you are good at what you do, have first hand experience, you are honest and reliable, and are a leader or voice in your field, you will score higher
  • 20. SEO for Success Start creating content your customers will like reading and benefit from Do this often, at least once per month but more if possible Follow my blog post checklist Add FAQs where possible Leverage AI
  • 21. SEO for Success STRATEGY 5 Digital Advertising
  • 22. SEO for Success Social Advertising and PPC puts a spotlight on your business and validates your offer It’s a powerful accelerator for customer engagement and sales It’s a great addition to organic SEO and more traditional forms of marketing
  • 23. SEO for Success Social Ads offer precision targeting and efficiency They offer immediate results and can be scaled You can control your budgets easily on a daily basis PPC has a measurable impact and can be analysed effectively Quick adjustments and A/B testing
  • 24. SEO for Success STRATEGY 6 Boost Local Search
  • 25. SEO for Success Appearing in local search creates more trust and consumer confidence Connect with people in your area that are searching to buy Local business can stand out above larger companies. They already know you! Build a sense of community and family spirit
  • 26. SEO for Success Preparing for local search Choose local keywords Use location titles and descriptions Claim Google My Business Local Directories / Magazines Become a local guide Partner with other local businesses
  • 27. SEO for Success STRATEGY 7 Optimise Images
  • 28. SEO for Success Optimising images not only enhances performance but your search traffic too Choose the right format, size and compression - JPG vs PNG Descriptive file names Include captions and Lazy Loading Alt Text for search
  • 29. SEO for Success STRATEGY 8 Get Social
  • 30. SEO for Success Social media drives 32% of referrals to ecommerce websites 70% of shoppers rely on Social media for product discovery Social media has the potential to boost brand awareness and impact sales directly
  • 31. SEO for Success At what cost? Share great stuff Post regularly - Use hashtags Talk and engage with your followers Create live video and reels Comment, like, share, follow, re-post …….
  • 32. SEO for Success STRATEGY 9 Share Backlinks
  • 33. SEO for Success If reputable companies link to your website, search engines see it as a sign of trust Receiving links boosts credibility, and helps you show up higher in search results
  • 34. SEO for Success What’s the most effective way to get backlinks Create GREAT content (shareable) Create ‘link worthy’ resources Promote your content Share with industry experts and influencers
  • 35. SEO for Success Create genuinely helpful content, build relationships and engage with industry leaders
  • 36. SEO for Success STRATEGY 10 Create Videos
  • 37. SEO for Success Over 3 Billion internet users streamed or viewed video at least once per month in 2022 Online video reaches a staggering 92% of all internet users Global internet traffic from video is set to surpass 82% in 2023 90% of mobile users use their devices to watch online videos
  • 38. SEO for Success Video is accessible and convenient and search engines love it Visual Appeal: Captures attention easily Improves SEO: Search engines favour video content in search results Shows Expertise: Showcases knowledge, and experience, building confidence in your customers Versatile: Can be shared across multiple media platforms
  • 39. SEO for Success Find out more lionsorbet.com/cmj