Creating Ancillary products

1. CREATING THE
ANCILLARY
PRODUCTS
Emma Collins, COWA

2. Creating the poster- Main
image
Before Adobe Lightroom.
After Lightroom. After Photoshop.
I wanted to use this image for my
poster, however I didn’t like the
lighting in this shot, instead of re-
shooting I decided I could fix the
problem via Lightroom.
I changed the exposure and
contrast to help make the photo
darker and added a vignette to
create the sense of darkness. I
also brightened the light from the
candle and made the colour red
stand out on the image.
Even though the image was much
darker after Lightroom I wanted to
remove the light reflection on the
image, and create a bigger vignette
to change the composition of the
Image so the focus would be towards
the middle. I also wanted to make
the blood come from the eye, and
stand out even more.

3. Final draftFirst draft
The date is clear,
and stands out to
the audience.
a visible title, it
stands out from the
main image and links
to the other use of
red on the poster.
These images show my
first draft (left) and my
final draft (right) . I have
added a few
improvements to help
keep my posters
conventional and more
visually appealing to my
target demographic. My
final poster
demonstrates a
conventional horror
poster.
I’ve included
company logos to
make the poster
conventional and
authentic.
The tag & incentive
line’s font has been
changed. It doesn’t
stand out as much and
fits in better with the
poster.

4. Changes made after peer response: One of my main
criticisms of my poster was that people disliked the
font of the tag line and the incentive. So after these
responses I have changed exactly that.
The font used is called Neotric, and is from
Dafont.com. It falls under the Serif Sans category so
it still sticks to the horror conventions. I have also
added an outer glow of the text, I have used the
same red which is used for the title and the blood on
the characters face.
I feel that with these improvements my poster now
looks more complete and conventional for the horror
genre.

5. Fonts and colour- Keeping to conventions:
The ‘MIDNIGHT’ title is in the font
RainyDayVandal from Dafont.com, the
typography looks as if the font is dripping blood,
which links with the use of blood on the face in
the image. This font works well on the poster as
it stands out, however it doesn’t take away too
much attention from the other pieces of text on
the poster. I have also used red for the title as it
again links to the redness od the blood and it
stands out compared to the white text on the
poster. Making the title stand out is conventional
to any movie poster, not just the horror genre.
The tag line and the incentive line use the font
Neoteric (Dafont.com), this font is conventional
for the horror genre. It is a simple but bold font,
and doesn’t take the attention away from the
title. The use of white is to ensure that it stand
out from the dark background. The blocking bill
uses two fonts from Dafont.com SFMoviePoster
and UniversalAccreditation, these helps to make
the poster seem authentic and professional. I
have used a grey colour as the blocking bill is the
least important piece of information on the
poster, however it is conventional for theatrical
posters.

6. I have made a few
changes whilst making
my final poster, these
changes occurred when
making the poster. The
font for the main title
‘MIDNIGHT’ was
changed as when
making the poster I
didn’t like the effect the
font made, I instead
found a more effective
font from Dafont.com. I
also changed the
positioned the tag line
for the film as I knew I
wanted the font to be
white, however it
wouldn’t contrast well
in front of the candle
light, the positioning of
the tag line allows the
audience to be drawn in
and give focus to the
main image.
Changes-

7. Making the Magazine cover- The main image
Before lightroom-
The image needs darkening
and her skin needs to appear
whiter as she is ‘possessed’.
After Lightroom-
I have darkened the image,
and her skin is paler. I have
also highlighted the red mark
on her face, to make it stand
out. I wanted to make her
look possessed and colder.
After photoshop-
In Photoshop I made the
vignette around the image
darker, isolating her. I also
made her eyes seem darker and
created the effect of blood on
the knife.

8. Masthead- Is
longer and sits in
the top left,
which allows it to
stand out more to
viewers.
Plug/sell line- the
horror special has
been corrected and
the font has been
changed to stand
out more from
masthead.
Sell Lines-
removed the
blood effect,
and allows the
fonts to stand
out more.
Anchorage
title/text:
changed the
amount of text and
changed the font of
the text to link with
the other fonts
used on the
magazine. The title
uses the same font
from the poster so
it is easily
identifiable to
viewers.
Main image- I have also
brightened the image
used just to make the
magazine cover stand
out more, instead of
looking dull.
First draft - Final Magazine cover-

9. Fonts and Colour- Keeping to conventions
The masthead font is in Neoteric (stretched) from
Dafont.com. It is conventional as it is bold and
stands out straight away, it is also in red which is a
conventionally bright and bold colour, which is
used for most magazine mastheads, it is also
conventional for the horror genre. The ‘horror
special’ is in Neoteric regular, and has a bevel and
outer glow placed on it through effects. The sell
lines titles are in Bebas Neue, conventionally bold
for magazine covers , the sell line information is in
times new roman italic, it is also conventionally as
it is small and doesn’t take too much attention
away from the rest of the magazine cover.
The other fonts used are Rainy day verndal for the
‘Midnight’ font conventional for the film magazine
genre as it links to the font on the poster and
trailer. The colours used are red, black, yellow and
white. The red is used only on the masthead and
the anchorage title of the film, this is to draw
attention to them against the black background.
The white is used for the least important pieces of
text and the yellow is used to make the sell lines
stand out and to make the magazine cover stand
out.

10. Changes-
I have made a lot of
changes from the original
poster design, to the
finished piece. Firstly the
biggest change is the
Magazine’s masthead. I
changed it to ‘INVIEW’ as it
is conventional to have the
masthead starting in the
top left, for the viewers
route-of-eye. So ‘View’
was too short for my
magazine. I have also
changed the amount of sell
lines I have on the left of
the magazine. This was to
use up more space to make
the magazine look more
‘busy’ and appealing. I
have made a few changes
in regards to the wording
of the anchorage text and
skyline. However my final
magazine has stuck quiet
closely to the original
design.