1. CREATING THE
ANCILLARY
PRODUCTS
Emma Collins, COWA

2. Creating the poster- Main
imageBefore Adobe Lightroom.
After Lightroom. After Photoshop.
I wanted to use this image for my poster, however I
didn’t like the lighting in this shot, instead of re-
shooting I decided I could fix the problem via
Lightroom.
I changed the exposure and contrast to help make
the photo darker and added a vignette to create
the sense of darkness. I also brightened the light
from the candle and made the colour red stand
out on the image.
Even though the image was much darker after
Lightroom I wanted to remove the light reflection on
the image, and create a bigger vignette to change the
composition of the Image so the focus would be
towards the middle. I also wanted to make the blood
come from the eye, and stand out even more.

3. Final draftFirst draft
The date is clear, and
stands out to the
audience.
a visible title, it stands
out from the main image
and links to the other use
of red on the poster.
These images show my first
draft (left) and my final draft
(right) . I have added a few
improvements to help keep
my posters conventional and
more visually appealing to my
target demographic. My final
poster demonstrates a
conventional horror poster.
I’ve included company
logos to make the
poster conventional
and authentic.
The tag & incentive line’s
font has been changed. It
doesn’t stand out as much
and fits in better with the
poster.

4. Changes made after peer response: One of my main criticisms of my poster
was that people disliked the font of the tag line and the incentive. So after
these responses I have changed exactly that.
The font used is called Neotric, and is from Dafont.com. It falls under the Serif
Sans category so it still sticks to the horror conventions. I have also added an
outer glow of the text, I have used the same red which is used for the title and
the blood on the characters face.
I feel that with these improvements my poster now looks more complete and
conventional for the horror genre.

5. Fonts and colour- Keeping to conventions:
The ‘MIDNIGHT’ title is in the font RainyDayVandal from
Dafont.com, the typography looks as if the font is dripping blood,
which links with the use of blood on the face in the image. This
font works well on the poster as it stands out, however it doesn’t
take away too much attention from the other pieces of text on the
poster. I have also used red for the title as it again links to the
redness od the blood and it stands out compared to the white text
on the poster. Making the title stand out is conventional to any
movie poster, not just the horror genre. The tag line and the
incentive line use the font Neoteric (Dafont.com), this font is
conventional for the horror genre. It is a simple but bold font, and
doesn’t take the attention away from the title. The use of white is
to ensure that it stand out from the dark background. The
blocking bill uses two fonts from Dafont.com SFMoviePoster and
UniversalAccreditation, these helps to make the poster seem
authentic and professional. I have used a grey colour as the
blocking bill is the least important piece of information on the
poster, however it is conventional for theatrical posters.

6. I have made a few changes
whilst making my final
poster, these changes
occurred when making the
poster. The font for the
main title ‘MIDNIGHT’ was
changed as when making
the poster I didn’t like the
effect the font made, I
instead found a more
effective font from
Dafont.com. I also changed
the positioned the tag line
for the film as I knew I
wanted the font to be
white, however it wouldn’t
contrast well in front of the
candle light, the positioning
of the tag line allows the
audience to be drawn in
and give focus to the main
image.
Changes-

7. Making the Magazine cover- The main image
Before lightroom-
The image needs darkening and her skin needs to
appear whiter as she is ‘possessed’.
After Lightroom-
I have darkened the image, and her skin is
paler. I have also highlighted the red mark on
her face, to make it stand out. I wanted to make
her look possessed and colder.
After Photoshop-
In Photoshop I made the vignette around the image
darker, isolating her. I also made her eyes seem
darker and created the effect of blood on the knife.

8. Masthead- Is longer and
sits in the top left, which
allows it to stand out
more to viewers.
Plug/sell line- the
horror special has been
corrected and the font
has been changed to
stand out more from
masthead.
Sell Lines- removed
the blood effect, and
allows the fonts to
stand out more.
Anchorage title/text:
changed the amount of
text and changed the font
of the text to link with the
other fonts used on the
magazine. The title uses
the same font from the
poster so it is easily
identifiable to viewers.
Main image- I have also
brightened the image used just
to make the magazine cover
stand out more, instead of
looking dull.
First draft - Final Magazine cover-

9. Fonts and Colour- Keeping to conventions
The masthead font is in Neoteric (stretched) from
Dafont.com. It is conventional as it is bold and stands out
straight away, it is also in red which is a conventionally
bright and bold colour, which is used for most magazine
mastheads, it is also conventional for the horror genre. The
‘horror special’ is in Neoteric regular, and has a bevel and
outer glow placed on it through effects. The sell lines titles
are in Bebas Neue, conventionally bold for magazine covers ,
the sell line information is in times new roman italic, it is
also conventionally as it is small and doesn’t take too much
attention away from the rest of the magazine cover.
The other fonts used are Rainy day verndal for the ‘Midnight’
font conventional for the film magazine genre as it links to
the font on the poster and trailer. The colours used are red,
black, yellow and white. The red is used only on the
masthead and the anchorage title of the film, this is to draw
attention to them against the black background. The white is
used for the least important pieces of text and the yellow is
used to make the sell lines stand out and to make the
magazine cover stand out.

10. Changes-
I have made a lot of changes
from the original poster design,
to the finished piece. Firstly the
biggest change is the
Magazine’s masthead. I
changed it to ‘INVIEW’ as it is
conventional to have the
masthead starting in the top
left, for the viewers route-of-
eye. So ‘View’ was too short for
my magazine. I have also
changed the amount of sell
lines I have on the left of the
magazine. This was to use up
more space to make the
magazine look more ‘busy’ and
appealing. I have made a few
changes in regards to the
wording of the anchorage text
and skyline. However my final
magazine has stuck quiet
closely to the original design.