initial plans

1. Initial Plans
Emma Garthwaite

2. Initial Reaction
My initial reaction for this project was to make a magazine as I wanted to do a
print based project. I want to do something based in the fashion industry
aimed at young women aged 17-24. This was inspired mostly by social media
and the tie in between social media and street wear. I then started looking
deeper into the idea and became more and more inspired the more I looked
into the concept. I want to create something that is more focused on
wearable fashions rather than high end fashion that isn’t as accessible. I want
to make it so it covers the styles that are trending at the moment therefore I
can do different articles on different styles that are trending such as street
style. I’ve already started planning photos and outfits along with models so I
know exactly what I want to do within my magazine.

3. Mind Map

4. Mind Map

5. Mood Board
This is the type of photography I want within my magazines. I would like it to be
mainly fashion based within the street. This is mainly for articles and adverts. I
will use the studio for my front cover to give it more of a clean cut look. I think
this would be pretty easy to recreate in york city and I have quite easy access to
york as a city. The only problem would be the possibility of getting other people
in the background but this can be avoided by going to quieter streets.

6. Mood board
This is the type of fashion I would like to
include within my magazine. This is mainly
street style but I will be incorporating other
styles. The main restriction would be getting
the outfits however I’m pretty sure I will be
able to bring things together to look similar
and even buy a few new items to fit in with the
style.

7. Mood Board
More fashion inspiration for
my work. This is more my
style therefore I could
definitely get the outfits
needed for this style
especially the “mom jeans”
and the jean jackets.

8. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• Within my first mood board I can tell I want most of my
photography outside and on the street. This gives the fashion looks
an extra raw look to them and I like the idea of it. I also want to mix
and match trends and put them all in one magazine as I can tell by
my two fashion mood boards which include a lot of street style,
simple outfit ideas and denim.
How will your mood board influence your final product?
This will of helped me work out what photography choices and
clothing inspiration. It will definitely help me with the contents of my
magazine.

9. Mood board
Logos from other fashion
magazines. I would like to use
something similar to these in my
own work. Something quite
simple and that wont take the
focus off the main model on the
front cover as I want the
photography and the fashion to
be the main focus

10. Mood boards
This is for my Fonts and what would be my colour
schemes. Im not planning my colour schemes at
the moment as I am going to work colour schemes
nto the photos that I take therefore the colours of
the clothes work with the colour schemes of the
pictures, Therefore there will be no set colour
scheme for my work.