Rihanna website analysis

4. Rihanna’s website includes features such as:
• Now (news)
• Videos (music videos and behind the scenes)
• Photos (photo-shoots)
• Music (singles)
• Tour (dates and sales)
• Charity (charities supported by artists)
• Bio (following artist’s life and career)
• Shop (artist’s merchandise)
• Fragrance (artist fragrance)
The website is linked to the artist’s social media pages including, Facebook, twitter,
YouTube, Instagram, Google plus and Vivo, this shows that the artist is connected
and this engages audiences as they feel that they get more of an exchange with the
artist

5. The Website sticks to a black and white colour scheme with pastel yellow pages, this is
used consistently thought the site.
The website uses two fonts, one with straight white writing, on the sidebar, as this takes
up a small amount of space and is easy to read, whilst the pages themselves use a more
elaborate black font, as there is more available space.
There is a large use of images of the artist so as to further market the artist and reinforce
her image in the audiences head.