This presentation is done by Subho Mistri (J.U.) as his final project in a marketing internship with Prof. Sameer Mathur (IIM-L).

1. inMusicPlay the Music
a new android app
Marketing plan for a new Android app

2. WELCOME TO THE ‘inMusic’ WORLD

3. • Situation
• Needs
• Competition
• Segmentation & Targeting
• Positioning
• Product
• Promotion
• Conclusion

4. Situation
❖ There are many apps through which people can
listen to their favourite music.
❖ But very few of them provide service to users to
upload their song.
❖ No Indian Music apps(like gaana, saavn) provide
the same service.
❖ They only provide the service to listen songs
from their free app version.
❖ And option of listen and download songs from
their premium version.

5. Needs
❖ Indian youth singers, those who are not getting
chances to showcase their talent to the audience,
desperately need a platform to reach out the
Millions of people who are listening to songs
everyday
❖ Opportunities are very less in the so called reality
shows (like Indian Idol, Sa-re-ga-ma-pa etc.)
❖ YouTube for singing is not very famous in India,
and hardly better ones get attention.

6. Competition

7. ❖ There are many competitors in the
Google Playstore.
❖ For listening to music there is
competition with gaana, saavn (for
Indian music lovers) and SoundCloud
(for international music lovers).
❖ For uploading a song or music , the
main competition with SoundCloud
pulse.

8. Segmentation & Targeting
inMusic will target 3 kind of audience-
❖ Those who wants unlimited music
and songs for free.
❖ Those who wants to buy our
premium version and enjoy the
music world freely and download
their favourite song/music.
❖ Those who wants to upload their
own song. This edition of the app
will be only for uploaders.

9. Positioning

10. POP & POD
POD
❖ Basically US based songs.
❖ Can’t download all songs.
❖ Soundcloud Go – which is
premium version of the app
only available in US.
❖ Mainly for English song
listeners.
POD
❖ Basically India based songs.
❖ All songs downloadable
through the premium
version.
❖ Host of songs of 30 different
languages.
❖ Hindi song uploaders will
enjoy discount on
subscription.
❖ Both Provide service for
uploading songs .
❖ Listening to songs is
free.
❖ Downloadable in
premium version of the
app.
❖ Provide service to listen
to your favourite songs
offline (in Premium
version after download
or save)
POP

11. So, What does inMusic provide to you?
❖ Free Version: Unlimited Free
music to listen.
❖ Premium Version: Unlimited
free music, Download music,
play offline.
❖ Uploader Version: upload your
own music and become
sensation over night.

12. Promotion

13. ❖ In initial stage , We
can promote
through social media
platforms.
❖ In a survey
researchers showed
that startups used
social media
(Facebook,
Instagram, Twitter,
YouTube, LinkedIn,
Pinterest etc.) more
to reach their
customers.

14. Get it On

15. ❖ Free Version: Free (Contain ads)
❖ Premium: $2/Month, $10/6Months, $19/Year
(ads free)
❖ For Uploaders: First upload free. Then $5/Per
song.

16. CONCLUSION
✓ This app can change the view of
Music industry in India.
✓ inMusic- free version will earn
profit by ads.
✓ Premium version pricing is lower
than most of its competitors in
India.
✓ Uploader version will give the
India’s young singers a new
platform to showcase themselves.

17. This Presentation is made By Subho Mistri(J.U.), during a marketing
internship under Prof. Sameer Mathur (IIM Lucknow)
Subho Mistri
Email: subhojuconst@gmail.com