Social Media research

1. Social Media
By Andjela Roganovic

2. In today’s increasingly digital world, the internet is immensely important for
the music artists to promote their music.
Whether when dealing with music blogs, web zines, album reviews, tech
reviews, downloadable files, artist interviews, promotional giveaways,
festival submissions, or other aspects of the industry, the internet reigns
supreme when it comes to sharing information, interacting with fans, and
expressing yourself as an artist.
There are tons of social media platforms out there, some designed
specifically with musicians in mind. As our musician is trying to build a
career, some of the most popular platforms for him would include
Instagram, TikTok, Youtube, Facebook, Twitter, and Tumblr, etc.

3. There are 17 social media platforms that have either been designed for
musicians, or are useful for musicians despite having a more generalized
user base.
Platforms are listed in order of roughly how many users each has.
Facebook – 1.86 billion users
YouTube– 1.3 billion users
Instagram – 600 million monthly active users
Tumblr – 550 million monthly active users
LinkedIn – 467 million users
Twitter – 319 million monthly active users
Snapchat – 301 million monthly active users
SoundCloud – 175 million monthly listeners (40 million registered users)
Pinterest – 150 million monthly active users
Google+ – 111 million active users
Spotify – 50 million paid users (over 30 million tracks)
Last.fm – 44 million users (over 12 million tracks)
Musical.ly – 40 million monthly active users
Periscope – 10 million active users
ReverbNation – 3.8 million users
Bandcamp– Approximately 350,000 artists
Twitmusic – Over 50,000 registered artists

4. Musician Social Media Strategies
• Keep content varied
• Don’t post too often – or too little
• Offer rewards for fans
• Be creative with interactive features
• Use a personal tone
Instagram Promotion For Musicians
With over 1 billion monthly active users, Instagram is one of the most
popular platforms for worldwide communication.
TikTok Promotion For Musicians
The platform is available in over 150 countries, has over 1 billion users,
with target audience includeing anyone between the age 13 and 60

5. There are seven key elements to an Instagram post:
• The image
• The filter
• The caption
• The location
• The people or products you want to tag
• The hashtags you want to include
• The time you want to post.
Instagram design tips:
• Use Instagram stories templates for professional design
• Consistency in design
• Consistent brand colors
• Library of brand image
• Consistent and unique font design
• Use of animation

6. Open Up
Finding New Fans Through #Hashtags
How Often To Post
Surveys & Questions
Make Followers Feel Involved By Including Them
Driving Organic Engagement
Stories
Instagram Music Promotion Strategy
The Different Kinds Of Posts
Reels
Interact With Other Artists
Photo Feed IGTV
Network On And Off Instagram

7. There are dozen key elements to an TikTok post:
• Music teaser
• Reply to comments on camera
• Experiment with releases
• Include more personal content
• Establish a deeper connection with audience
• Use TikTok’s ‘stitch’ feature
• Document music journey
• Use of humor
• Behind the scenes footage
• Live stream or Q&A session
• Analyse a song
• Post localised content

8. TikTok SoundOn Platform
SoundOn, is an all-in-one platform for music marketing and distribution,
designed to empower new and undiscovered artists, helping them develop
and build their careers.
This platform is enabling artists to grow their fanbases, harness their
creative voice and get their music heard worldwide. The platform allows
artists to upload their music directly to TikTok and begin earning royalties,
when that music is used.
TikTok design tips:
• Use video teaser to hook audience
• Use a particular theme and stay consistent
• Use the right hashtags
• Share TikTok videos on other social media platforms
• Use TikTok Analytics
• Network with relevant influencers