SXSW: ND and Spotify- Our Playlist, Our Story

1,236 views

Published on

Published in: Entertainment & Humor
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,236
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

SXSW: ND and Spotify- Our Playlist, Our Story

  1. 1. Our Playlist, Our Story Presented by: Christianne Harder Fighting Irish Digital Media @CNHarder Friday, February 21, 14 Jordan Gremli Spotify @JordanGremli
  2. 2. Thank you This panel would not have been possible without some very special people: Data Assistance: • Simply Measured & Spotify’s Analytics teams • Brian Fremeau Visuals • Tim O’Connor, Presentation • Ryan Camden, Video Guidance • Brian Snyder, GolanHarris • Marco Serna, FIDM Friday, February 21, 14
  3. 3. The Story of Notre Dame Athletics and Spotify Why Notre Dame? Why Spotify? Friday, February 21, 14
  4. 4. What was important to Notre Dame Athletics • Easy to use for a late adopter social media audience • Seamless integration with Facebook and Twitter • Ethical treatment of their artists • Huge music library • No barrier to entry Friday, February 21, 14
  5. 5. What was important to Spotify • Lots of engagement • Varied, exciting content with an ‘end goal’ in mind • Needed a ‘Gold Standard’ to show others how it’s done and show impact of Follow Friday, February 21, 14
  6. 6. Spotify Follow • Spotify launched ‘Follow’ in December 2012 • Users can Follow artists and profiles they like • Gives you a captive audience: notifications whenever you do anything on the service • Engage w/fans directly through music, not text Friday, February 21, 14
  7. 7. Our Team, Our Story Who tells the Notre Dame story? • National news media • Notre Dame Media Relations How do you change the perception from “Notre Dame,” the idea, to Notre Dame, the reality? Friday, February 21, 14
  8. 8. Tell your own story... Use a medium that is universal and cannot be “spun” Music is universal, authentic, and captures the imagination. Friday, February 21, 14
  9. 9. Started from the bottom... Friday, February 21, 14
  10. 10. ...now we here: Friday, February 21, 14
  11. 11. The playlist that brought Notre Dame the most national attention. Friday, February 21, 14
  12. 12. In one year... • 85 Playlists • 40,000+ Bit.ly Clicks • 24 sports, Boxing Club, Coaches, Athletics personalities and Leprechaun Legion have playlists Friday, February 21, 14
  13. 13. #HitPlay Friday, February 21, 14
  14. 14. The Team Friday, February 21, 14
  15. 15. The Coach Friday, February 21, 14
  16. 16. Special Occaision Friday, February 21, 14
  17. 17. ND Branded Friday, February 21, 14
  18. 18. To curate, or not to curate? • Spotify is really good if you know what you’re looking for, but room for improvement in music discovery • Launched Browse (experts), Discover (algorithms), Follow (friends) • Multiple options to find new music – Spotify can do it all • Looking for as many profiles like ND-Athletics as Friday, February 21, 14
  19. 19. Impact of Playlists • Spotify Playlists are the new radio stations • Spotify drives sustained listening. People discover new music from trusted curators, add it to their own playlists, and share it with their friends • Anyone can have an impact Friday, February 21, 14
  20. 20. Lorde Spotify Streams (US) Lorde plays first US show “Royals’ debuts on Spotify Top-100 list ‘Royals’ debuts on Spotify Viral Chart “Royals’ reaches #1 on Spotify Viral Chart Sean Parker adds ‘Royals’ to ‘Hipster International’ “Royals’ debuts on Billboard Top-100 Lorde Spotify ‘Homepage Takeover’ Tuesday, July 30, 13 Friday, February 21, 14
  21. 21. Lorde Friday, February 21, 14
  22. 22. Impact of Playlists • Playlists can also have huge impact on the curators - Our new Program Directors! • The more followers, the bigger the captive audience • More user engagement = better fan experience = more tix/merch [stats for this?] • Again, ANYONE can have an impact Friday, February 21, 14
  23. 23. Occasionally ND curates… • 20% of Fighting Irish playlists are curated (16 of 85) • Used for special occasions, ex. Under The Lights playlist for NDFootball vs USC’s night game • Crowd-sourcing vs staff collaboration Friday, February 21, 14
  24. 24. Spotify + Tickets Friday, February 21, 14
  25. 25. Spotify + Live Stream Friday, February 21, 14
  26. 26. Let’s talk numbers Friday, February 21, 14
  27. 27. Who is #NDNation on Social? Friday, February 21, 14
  28. 28. Followers vs. Bit.ly Clicks Friday, February 21, 14
  29. 29. All Olympic Sports on Spotify Friday, February 21, 14
  30. 30. The promotion strategy on social used to look like this... • 8:30 am ET- Schedule of games • 10 am- Buy Tickets • 12 am- Press Release • 2 pm- Buy Tickets • 4 pm- Here’s the link to the live stream • 5 pm- Game is live Friday, February 21, 14
  31. 31. ...with Spotify, now it can look like this. Friday, February 21, 14
  32. 32. Questions? Friday, February 21, 14
  33. 33. Our Playlist, Our Story Presented by: Christianne Harder Fighting Irish Digital Media @CNHarder Friday, February 21, 14 Jordan Gremli Spotify @JordanGremli

×