3. Audience
Broad appeal
Age: 18-28
Sex: Not aimed to one sex but preferred by women
Ethnicity: All ethnicities will be celebrated in the magazine therefore all ethnicities would relate.
Occupation and marital status: single and ambitious. people working in the media industries, beauty industries,
students of related topic.
Income: mid-income โ starting out in a career
Characteristics: Fun, Ambitious, creative, social, passionate about their interests.
Customer:
My customer is a young female adult who is just starting out in her career in the media/fashion industry and is full
of ambitious and passion. They live a life of work and fun making the most of their spare time being social
and going to events. My customer lives in a busy modern city and wears high-end brands but also appreciates
vintage/retro pieces. My customer enjoys viewing images that are aesthetically pleasing and quirky, they
appreciate architecture and nature and viewing it through peoples different perspectives.
4. Initial Reaction
I want to make a print edition, around 50 to 100 pages, of my online
magazine I created for the print project. I enjoyed the process of
making my online magazine and was really happy with the results and
therefore would want to create an actual copy of what the magazine
would belike if it where to be realised publicly.