powerpoint about bauer media

1. BAUER MEDIA
BY EMILY KIDD

2. ABOUT COMPANY
WHAT IS IT?
AN ENTERTAINMENT NETWORK OF ICONIC, MULTI-PLATFORM BRANDS
WHEN WERE THEY ESTABLISHED?
THEY WERE FOUNDED IN 1875
WHERE WERE THEY ESTABLISHED?
HAMBURG

3. COUNTRIES IT OPERATES IN
• UK
• GERMANY
• POLAND
• AUSTRALIA
• NEW ZEALAND
• USA
THEY HAVE 11,000 EMPLOYEES WORLDWIDE

4. OWNERSHIP
• IN 2008, THE BUSINESS BECAME PART OF THE BAUER MEDIA GROUP, EUROPE'S
LARGEST PRIVATELY- OWNED MEDIA GROUP
• THEY ARE NOW IN ITS 5TH GENERATION OF FAMILY OWNERSHIP
WHO OWNS THEM?
WHAT DO THEY OWN AND MANAGE?
Greatmagazines.co.uk

5. GREAT MAGAZINES
WHAT IS IT?
THE UK DEDICATED SUBSCRIPTION SALES WEBSITE
WHEN DID IT LAUNCH?
2003
WHAT DOES THE SITE SPECIALISE IN?
SUBSCRIPTIONS AND SINGLE ISSUE SALES IN PRINT & DIGITAL

6. OWNERSHIP CONTINUED
• THEY ALSO OWN A COLLECTION OF MEDIA BRANDS:
• HEAT AND GRAZIA
• AND A RADIO PORTFOLIO OF NATIONAL RADIO BRANDS:
• KISS FM UK
• MAGIC
• AND REGIONAL BRANDS ACROSS MAJOR UK CITIES

7. MAGAZINES
• THEY ARE BRITAIN'S LARGEST MAGAZINE PUBLISHER
TODAY
• THEY REACH 25 MILLION CONSUMERS IN THE UK
• THEIR MAGAZINE HERITAGE STRETCHES BACK TO
1953 WITH LAUNCH OF ANGLING TIMES
• AND ACQUISITION IN 1956 OF MOTOR CYCLE NEWS
• 2002- THEY LAUNCHED CLOSER
• 2005- THEY LAUNCHED GRAZIA- BRITAIN'S 1ST
WEEKLY GLOSSY

8. TYPES OF MAGAZINES THEY PRODUCE
• MORE THAN 600 TITLES WORLWIDE RACH OUT TO TARGET GROUPS OF ALL AGES
• THEIR PORTFOLIO INCLUDES:
• WOMEN’S MAGAZINES FOR EVERY LIFE SITUATION
• LISTING GUIDES
AND MAGAZINES COVERING…
• THE PEOPLE
• LIFESTYLE
• SPECIAL INTEREST
• CHILDREN
• YOUTH CATEGORIES

9. EXAMPLES OF MAGAZINES THEY
PRODUCE
• THEIR PORTFOLIO INCLUDES...

10. HOW DO THEY DISTRIBUTE?
• IN THE UK- 'THE DEBRIEF'- TRENDY ONLINE PLATFOR
• IN GERMANY- CONSTANTLY DEVLOPING NEW PORTALS, APPS &
COMMUNITIES
• EG. LECKER.DE WUNDERWEIB.DE PRAXISVITA.DE
THEIR DIGITAL PORTFOLIO INCLUDES MORE THAN 400 EPAPERS, APPS, ONLINE
PORTALS & WEBSITES AS BOTH MAGAZINE SUPPLEMENTS AND AS INDEPENDENT
PRODUCTS
DIGITALLY
THEY HAVE OVER 100 WEBSITES AND 50 EDITIONS OF PRINT BRANDS IN THE UK
THEY ALSO DISTRIBUTE THEIR MAGAZINES
ON PAPER

11. DIGITAL
THEIR DIGITAL APPROACH ALSO ENABLES THEM TO ADDRESS THE DOWNTURN IN
MAGAZINE SALES
UNDER THE BAUER XCE UMBRELLA, THEIR DIGITAL BUSINESS IS HARNESSED
THE BAUER XCE LEVERAGES THEIR SCALE & ACCELERATES THEIR DIGITAL
AMBITIONS
THEY HAVE...
40 MILLION USERS ACCESSING BAUER BRANDS GLOBALLY

12. THEY ARE ALSO ADDRESSING THE
DOWNTURN OF MAG SALES BY…
• APPOINTING A NEW CEO WHO WILL
• NAIL DOWN THE DIGITAL STRATEGY AND COMMIT TO IT 100%
• DO MORE SPECIALITY MAGAZINES
• RETAIN GOOD PEOPLE, RECRUIT GOOD PEOPLE AND CREATE A VISION THAT
PEOPLE CAN BUY INTO
• FINALLY PROVE TO ADVERTISERS THAT THEY ARE A GOOD INVESTMENT

13. HOW DO THEY TARGET ADVERTISERS?
• BAUER ADVERTISING OFFERS RELEVANT CONTENT VIA ALL CHANNELS & CROSS
MEDIA SOLUTIONS
• THEY HAVE A DEEP UNDERSTANDING OF THE TARGET GROUP
• THEY CREATE INDIVIDUALLY TAILORED SOLUTIONS FOR THEIR CHALLENGES &
TARGET GROUPS
• THEY ALSO ENTERTAIN PEOPLE
• THEY CREATE THE BEST ENTERTAINMENT THAT REACHES ALL RELEVANT TARGET
GROUPS
• SO WITH THEIR ATTRACTIVE CONTENT FOR STRONG MEDIA BRANDS , THE
TOPICS THEY MAKE ARE POPULAR & INSPIRE PEOPLE WITH MOVING AND
TOUCHING STORIES.