2. Demographics
•Gender: Female
•Age:12-25
•Genre of music: Pop.
•Religion: Atheist
•Education:Student school/collage/universities
•Occupation: Creative/media industry
•Marital status: single
•Income: Student loan
•Nationality: British
•Founded :2012 by Mercury Records
•Influences: Pixie Lott, Taylor Swift and Ellie
Goulding
Psychographics
•She loves the pop genre due to most
her songs being very pop
conventional. Youth is important to
her and she has a very creative mind
with high fashion sense. She has a
bubbly personality and is a friendly
easy-going person. Has a
professional manner in which she
brings out her confidence and
maturity. She loves engaging and
interacting with her fans through
posting things via her social media
sites.
•Likes: making music, singing,
dancing, shopping and travelling.
•Dislikes: Boring immature people.
10. Megan’s little sister
Grace will play the
young girl in our
music video. We
selected grace to play
the young ballet
dancer as she is a
professional ballet
dancer.
11.
12. • There will be a strong intertextual reference of
the scene of ‘The Last Dance’ from the film
Black Swan.
• https://www.youtube.com/watch?v=hVO6VG
qfWwQ
17. Typical genre conventions in Pop are=
• Looking good
• Stylish
• A Performer
• Using social networking sites
• Writing emotional songs & dance influenced tracks
• Having an appeal to the male audience
Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and
Rihanna’s, ‘Unfaithful’
18. • Our Pop artist, Isabel Beau has a target
audience of 12-25 year olds and the whole
concept of who she is, the music video, the
digital and the poster all relates to the genre
conventions of the Pop industry.
Editor's Notes
Our artist is 19 years old and has interests in lots of things such as fashion, dance, travelling and of course music, in particular pop music where artists like Pixie Lott and Ellie Goulding have influenced her and helped her with her own music.
She believes she is a strong independent women as she was brought up in London with just her mum to look after her as her dad left when she was only little. She was bullied while at school and used her music to get away or as a type of escape.
She has learned to get on with life even through all the bad times, as if you keep working hard towards your goals you can make it. However she has also got a bubbly personality which comes along with this to.
The concept for our female Pop artist, Isabel Beau is based around the genre conventions of a Pop artist and is stereotypical to the genre
She is fashionable and keeps up with modern fashion trends but also likes to stand out from the crowd sometimes jumping ahead which her fans will be inspired by and relate to
Her songs are about two main subjects, her heartbreak from her long term boyfriend who cheated on her and about her being bullied at school. Also these subjects in Pop songs are typical and this is why we have decided to include this
We have come up the concept of our music video as being based around a ballet dancer. We will begin the music video as the main character the little girl and then show how she grows up and progresses in her dancing. The narrative is going to show how the girl uses ballet as a form of escapism from the continuous unhappy marriage of her parents. It also shows how the little girl feels alone and also constantly let down by her parents who always fail top attend her ballet rehearsals. We are going to focus the camera work mainly on her dancing shot in both a dance studio and also on a main stage with a audience, there will also be other locations we will film at such as streets where the girl will make her way to ballet classes and also a shot of her sitting down on the pavement on the side of the road, after her parents have failed to collect her after her dance lesson.
The narrative of the music video is try and connect to the target audience of Isabel, who are more likely to go through family break ups and they can connect to the lyrics and visuals of the song. It also her closer with her fans showing that she has been through similar experiences and she has fought against it to make it to where she is now
Our music video is based around ballet dancing, for these scenes we have taken influence from films such as Black Swan and Pixie Lott's Music Video Broken Arrow. During looking at these we have noted the camera angles used, the positioning of the camera, the lighting and also the colouring of the background. In both they use quite a dull and bland colour ballet.
Therefore when it comes to shooting our music video, we will ensure that we using a similar lighting, so, the dark blue's, blacks and whites, solely focusing on the artist who is dancing, perhaps even shining a spot light on her making her stand out as an angelic, innocent figure, this would fit in with the narrative of our music video as she is presented as the innocent young girl, who has had an unhappy childhood, in which she is trying to escape from, therefore the white tones in the shot, could represent the light at the end of the tunnel, and that there is hope for her towards the end.
We begun researching into locations into where we could film our music video, one of the places we are considering the Bob Hope theatre. We are also considering to film the artist singing in a photoshoot style of the background being white. There will also be some scenes filmed at different settings such as a dance room, bedroom, car and in streets.
This is the type of style we want in our music video to express the innocence and elegance of the artist which these colours convey.
We will in cooperate Andrew Goodwin’s elements in our music video by following his rules, codes and conventions.
Our music video will demonstrate the pop genre through the type of music we will be using and the visuals we will construct. As the music we have selected, ‘Battlefield’ by Jordan Sparks, is upbeat it reflects the genre of pop. Our music video will consist of visuals of ballet dancing and our pop artist singing which will demonstrate pop characteristics.
There will definitely be strong relationships between the lyrics and music with the visuals. This is as the song goes along with the narrative well of the girl’s parents arguing and love feeling "like a battlefield". Although it may be contrapuntal at parts of the music video due to the calm peaceful visuals of ballet dancing, we think that overall it will work really well and amplify the narrative as well as the pop genre feel due to the song being upbeat.
The demands of the record label will be fulfilled as there will be lots of close-ups and mid-shots of the artists amplifying the pop genre; taking close-ups is one of the main pop music video conventions.
There will be a reference to notion of looking by presenting the artist and maybe the ballet dancer in a voyeuristic way.
Not too sure about intertextual reference.
Isabel Beau fits into the music industry in general at a good standard, however she is the perfect female Pop artist from her look and personality to her lyrics and performance
Typical genre conventions in Pop are=
Looking good
Stylish
A Performer
Using social networking sites
Writing emotional songs & dance influenced tracks
Having an appeal to the male audience
As a group we believe that our artist abides by the genre conventions of Pop and this is also shown through the style of the music video that we are producing for the song, 'Battlefield’
The style of video can be seen in other female Pop artists videos such as : Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, ‘Unfaithful’
These music videos tell a story which relates to the lyrics but also the artist sings in the video which what our music video is going to be based around. In addition Beyonce’s music video is also in black and white which supports our choice for doing this for our music video
Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and the whole concept of who she is, the music video, the digital and the poster all relates to the genre conventions of the Pop industry
This can be seen from the mise en scene for an exmaple:included in the digipak photos we took which show she is young and fashionable which at this age of her target audience are more focused on their fashion sense and finding out who they are
To make her target audience relate with her more she keeps the young, fun and emotional feel also through other song included on the album, ‘Uncovered’ that are more up beat. For an example: they can dance around them room to or listen to with their friends at a party
