NEA new pitch

1. MUSIC VIDEO pitch

2. Quick overview of music vid
• Song- Avicii ‘wake me up’
• Theme- climate change
• Storyline- will follow narratology theory

3. Beginning - equilibrium
• character doesn’t care about environment
• He Litters, uses plastic & drives,
• His friends are the same

4. Middle- disruption
• Character wakes up to realities of impact of climate
change on our world
• Starts to make a difference
• By Protesting & being eco-friendly- e.g. cycling

5. End- new equilibrium
• Character wakes up 40 years later
• Earth has not been destroyed
• His life-dedication to climate change has aided in this

6. Target audience
• My video must fit the ‘16-25 fun loving mass-
market demographic’ as stated on the brief

7. Idea works for TA of 16-25
• Climate change & global warming will most affect this
group
• They have the ability to be politically active in social
media & in real-life

8. Idea works with fun-loving people
• The song ‘wake me up’ – upbeat & positive
• The storyline- enjoyable
• Ending is happy

9. Idea works with the mass-market
• Environmental issues- affect everyone
• Idea is able to change the minds of un eco-friendly's
people
• song ‘wake me up’ is popular & mainstream

10. Overall aim of video
• To make this TA wake up to realities of climate
change on our world
• And therefore want to make a difference

11. intertextuality
Extinction
rebellion
Earth music
video, litter
scene

12. Do you want to save the planet?

13. Do you want to be alive in 40 years?

14. Do you want to stop plastic in the oceans?

15. If YES then…
• Make the TA strive to make a difference to problem of
climate change & global warming
INVEST IN MY VIDEO WHICH WILL…