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3. DENOTATION:MASTHEAD
The masthead on this
magazine is placed behindTI’s
head as vibe as a brand feel
that they are powerful enough
that people in the audience will
instantly know the name of the
magazine.
DENOTAION:COVERLINES
The cover lines in this magazine are
stereotypical and also conventional to other
magazines as they all contain celebrities in
them.These cover lines attract the audience.
DENOTATION: MAIN COVER IMAGE
The main cover image isT.I a successful
rapper.The ideology behind the
magazine is to use direct mode of
address to draw in the audience, this is
a common technique used in the
industry therefore it is very
conventional.

4. Convergence:
A lot of magazine use convergence to expand there
magazine over the internet and social media as they
are the most viewed things in the world.This
magazine used there website and a QR code to
interact with the audience therefore potentially
improving their magazine.
DENOTATION:PUFF
Magazines use key words to
attract the audience, in this
magazine it uses the words
“GIFTS”AND “EXCLUSIVE”To
draw the consumer into making
a purchase.
DENOTATION:COLOUR
This magazine used the conventional 3-4
colours, them being Red, Blue, Black and
white, these colours stand out and give
the magazine a sharp edge when it needs
to catch the eye. A known rule for a
magazine is to never go above 4 colours
as the colours won’t have the boldness
they would and wouldn’t stand out in the
shop.

5. The main cover image, isT.I, he is using direct mode of address to
interact with the consumer and make the consumer feel like he is
looking at him. Because the main cover image isT.I, the consumer
feels more special as he is a celebrity.The shot is at eye level
therefore strengthens the power of direct mode of address.This ties
in with Richard Dyer’s star theory, this is when the media uses a star
to mass brand and uses that star as a selling point to their desired
target audience.
A main cover image is near enough on the front of every magazine.
This shot is a medium shot as you can see his upper body and his
whole face.This is a popular shot choice in magazines.
The focus depth of this shot hasT.I in focus.
The lighting in this image is not natural as the image has been
composed so thatT.I has been more lit up than the background so
he looks more sharp and the consumers focus on him more.

7. The rule of thirds is more
to do with photography
rather than magazines
but is used always in
magazines.
Here you can see that
the magazine is
composed so thatT.I, the
main cover image is
placed in the centre of
the shot so that his eyes
and face are in the
middle centre third.