1. Eliza P. Williamson
1455 W. Cuyler Avenue Unit 3E
Chicago, IL 60613
elizapwilliamson@gmail.com
949.632.9785
• Scheduling
• Business Analysis
• Process Enhancement
• Sales
• Problem Solving
• Human Resources
• Quality Control
• Hiring & Training
• Digital Marketing
• Pricing
• Social Media
• Project Management
Focused leader who directs business operations, sales, and marketing with a proven ability to deliver results in the following areas:
EXPERIENCE
Swedish Bakery: Chicago, Illinois
General Manager: 2/13 – Present
• Directs business operations at popular bakery, overseeing a staff of 40 employees
• Schedules and leads weekly meetings for decorating, marketing, and manager teams
• Calculates pricing for custom orders and meets or exceeds monthly sales goals
• Develops marketing materials for high-margin products and updates Manager Manual & Sales Staff Training Manual
• Performs Human Resource responsibilities including annual performance reviews, interviewing, and hiring new employees
• Fosters a team environment by introducing periodic boot camps, training classes, and an incentive program for all sales staff
• Maintains the highest quality products while providing an excellent customer experience through brand consistency
• Represents organization at local events including public speaking engagements
Charged Life, LLC: Chicago, Illinois
Founder & President: 8/11 – 12/13
• Conceptualized, established, and created e-commerce start-up, selling health products (www.chargedlife.com) with partner
and website developer
• Chose products to be sold on site, created wholesale accounts with vendors, and maintained inventory levels
• Developed and wrote a personal blog which linked directly to products available for sale on company website
• Updated website content weekly to drive SEO as well created marketing emails and updated social media sites
• Worked with bookkeeper and CPA to maintain accounting records
Swedish Bakery: Chicago, Illinois
Marketing Director & Manager: 9/11 – 2/13
• Advised business owners on strategic plans for sales and digital marketing
• Maintained company website and online shipping store content which contains information on approximately 300 products
• Photographed all bakery products and edited photos in Photoshop
• Monitored and updated social media pages and review sites
• Developed visual merchandising and window/product displays
• Designed marketing materials and updated/created order forms
• Scheduled and created monthly email marketing campaigns
Swedish Bakery: Chicago, Illinois
Assistant Sales Manager & Wedding Cake Consultant: 10/08 – 8/11
• Planned and executed production and delivery of wedding cakes that required coordination with multiple vendors
• Calculated pricing, factoring in all aspects of labor, production, and delivery
• Consistently exceeded sales goals, increased sales by 100% in 2010
• Managed a redesign of the company’s website and edited photos in Photoshop to improve online marketing and SEO
• Launched social media and email marketing to reach younger consumers
EDUCATION COMPUTER SKILLS CERTIFICATIONS
San Francisco State University Operating Systems: Windows PC, Mac Foodservice Manager
B.S. Business Management MS Office: Excel, PowerPoint, Word, Outlook Certified in 2016
Graduated in 2007 Adobe CS: Photoshop, Illustrator (basic skills) Certified Health Coach
San Francisco, CA Other Software: Quark, The Print Shop Institute for Integrative Nutrition
Marketing: Constant Contact, SinglePlatform Certified in 2015
Analytics: SEO, Google, Social Media Registered Yoga Teacher
Nature Yoga: 200 Hour Program
Certified in 2013