Kellie Grutko is a seasoned marketing executive with over 20 years of experience in strategic marketing, branding, and communications. She has led teams of up to 12 people and influenced over 200 marketers. Some of her accomplishments include generating over $12 million in sales from promotions, $3 million from a sports marketing program, and $160k annually in PR value. She enjoys working in a team environment, continuous learning, and striving to innovate marketing efforts on a daily basis.

1. Kellie Grutko
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My Marketing
Dashboard

2. ABOUT ME
A seasoned corporate marketing executive with over 20 years of
marketing and communications experience driving customer-focused
marketing campaigns that excel at driving success in strategic marketing,
branding, digital & traditional communications, team development, and
demand generation across both B2B and B2C industries.
A few tidbits…
• Works best in a team atmosphere, where brainstorming and the
sharing of ideas is valued
• Works well from home office but enjoys an office atmosphere as well
• Has the easy ability to travel for work
• Lives in Cornelius, NC with husband John and rescue dog, Allie
• Is a continuous learner
• Enjoys working out, doing yoga, nature, and trying new things
• Loves to travel and experience new cultures
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3. KELLIE’S 3 P’S DASHBOARD
PEOPLE & PROCESS
Team Leadership
Career-Pathing &
Collaboration
M & A Experience
Change Management
Trend Analysis
Prioritization
Competency Training
Strategic Insights
Mentorship
PERFORMANCE &
PROMOTION
Website Strategy & Design
Lead Generation &
Demand Generation
Digital & Content
Marketing
Strategic Promotional
Campaign Planning
Sports Marketing
Targeted PR Efforts
PARTNERSHIPS,
STRATEGY & BRAND
CSR Activities
Internal & External
Partnerships
Product Marketing Strategy
Thought-Leadership
Data & Insights
Sales Commercialization
Brand Development &
Management
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4. KELLIE’S 3 P’S DASHBOARD
PEOPLE & PROCESS
• Led teams from two to 12, with influence over 200+ marketers
• Built and supervised teams through two corporate mergers
• Elevated the role of marketing through career-pathing, broadening of scope & performance, and
change management - resulting in a 10% increase in employee promotions
• Regularly partnered with C-Suite personnel to prioritize strategies for short and long-term success
• Launched organization into the digital age by identifying trends and needs, resulting in the hiring of
12 new digital marketing specialists
• Led 7-person creative team that resulted in over 30 “Telly” Awards & creative value of over $2 million
• Developed new marketing framework and supervised over ten marketing competency training
workshops, upskilling 200+ marketers via 11 cohorts leading to a more efficient approach to marketing
• Launched a first-of-its-kind business operating system for marketers yielding 50+ tools, templates &
resources
• Advanced workflow by conducting 34 executive strategy sessions and improving over 25 processes
• Acted as mentor in two formal mentorship programs 4

5. KELLIE’S 3 P’S DASHBOARD
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• Recognized for generating $6M (from over 11K leads) in sales as a direct result of an optimized &
re-designed company website
• Ideated & launched first-ever cable ad sales app, garnering 152 new downloads per month
• Conceptualized integrated email, website & webcast program, “Take Five for Your Future,” which
averaged over 3K+ unique website visitors, 600+ video plays, and over 1,200 webcast registrations
(600+ attendees)
• Oversaw digital & content strategy that rendered a 24% increase in social media interactions and
a 19% increase in blog engagements
• Generated over $12 million from promotions & sales packages in one year
• Led targeted sports marketing program that generated $3 million+
• Averaged $160K in PR value from story pick-ups per year
• Facilitated adoption of the company’s first marketing automation program across a 3000 employee
PERFORMANCE & PROMOTION

6. KELLIE’S 3 P’S DASHBOARD
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• Drove new product understanding via educational webinars, videos, demos,
and thought-leadership articles
• Utilized data & analytics to focus efforts on targeted accounts and industries, driving an increase of over
8% in new business categories
• Conducted qualitative & quantitative research that helped define $3 million advertising spend strategy
• Excelled at sales commercialization with lead-generating programs that included video testimonials,
client success stories, email campaigns, events, sales packaging, and more
• Influenced both C-suite and field employees for successful partnerships
• Partnered with PGA & Nascar to drive $3M in revenue, and to promote company products & services
• Championed changes to the CSR strategy that drove company mission and revenue growth via a
partnership with The Ad Council - generating $45M in ad value for nonprofit partners
• Bolstered the development of new company brand, unifying 25 disparate brands after company merger
• Formulated brand architecture, naming, and governance framework for 30+ products, service offerings,
and sales approaches for better brand management and product-led growth
PARTNERSHIPS, STRATEGY & BRAND

7. KELLIE’S 3 P’S DASHBOARD
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A Dash of Inspiration…
“Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple
“Do what you do so well that they will want to see it again and bring their friends.” — Walt
Disney, The Walt Disney Company
“Products are made in the factory, but brands are created in the mind.” — Walter Landor,
Founder, Landor
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate
every day.” — Beth Comstock, Former CMO & Vice Chair, GE

8. Kellie Grutko
(704) 883-2527
Grutkok@gmail.com
www.linkedin.com/in/kellie-grutko
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