The document provides a summary of Axel P. Diaz's professional experience and qualifications. It outlines his 20+ years of experience in retail and food operations management, including current roles as Retail Operations Manager and previous roles as Operations Director. Key accomplishments highlighted include opening new stores and sales channels, implementing training programs, and improving profitability and sales. The document also lists his education, contact information, core competencies, and extensive seminars and workshops attended.

1. Axel P. Diaz
14 New York Street,
Veraville Homes 3,
Talon5 Las Pinas city
Philippines
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329
EXECUTIVE PROFILE
• Accomplished and result oriented Retail Operations Manager, develop and execute
innovative, customer-focused , highly targeted retail business programs that add value,
improve market share and increase profit margins.
• More than 20 years of experience in retail and food industry. Highly motivated and with
excellent ability to good judgment and problem solving skills when making decisions, With
high degree of adaptability and flexibility when engage with different scenarios.
• Most effective in consulting leadership role in a growing, forward thinking organization,
focus on building and developing relationship to outperform the competition.
CORE COMPETENCIES
 Strategic Planning & Tactical Execution
 Forecasting & Trend Analysis
 Budgeting & Cost Controls
 Profit & Loss (P&L) Management
 Network Development
 Sales Business Channel
 Project Management
 Customer Service Program

2. Axel P. Diaz
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329
CAREER ACHIEVEMENTS
• Retail Operations Manager
Unioil Petroleum Philippines Incorporated
Sept 2014 - Present
 Directed the Network Development that resulted to opening of 12 new stations with sales
volume contribution of 5%
 Initiated New Business Model through intensive network development review process
 Launched Station Supervisor Training Program
 Planned and launched sales volume channel – “U Community “ that generated annual sales
volume contribution of 9%
 Initiated the new station volume incentive program that resulted 17% growth in Diesel and
6% in gasoline product.
 Implemented Dealers Performance Evaluation Program

3. Axel P. Diaz
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329
CAREER ACHIEVEMENTS
• Operations Director
Fresh N Famous Foods Incorporated - Chowking
2011 – August 2014
 Led project management that aim to bring down new store investment with maintained high
value of brand image, project savings of 800k per store.
 Directed Sales Business Channel initiative that resulted 51% increased in Take-Out Sales
 Implemented Regional pricing in Palawan that resulted 12% NIC improvements
 Highest FSC Certified stores at 81% achievement
 Launched KRA Clinic for competency development of all employees
 Implemented Branded Guest Experienced for stores service competitiveness
 Planned and launched Peak Management Program through the increase of stores peak
capacity that generated 20% in Peak Transaction Count
 Utilized extensive knowledge in P&L management that significantly improved profitability by
31%.
 Led network development that enable to opened additional 5 stores with annual sales
contribution of 134M

4. Employment History  Retail Operations Manager
Unioil Petroleum Philippines Inc.
Philippines
September 2014-Present
 Operations Director
Chowking Food Corporation
Philippines
2011-August 2014
 Area Manager
Chowking Food Corporation
Philippines
2000-2011
 Operation Head
Chowking Orient
Dubai U.A.E.
February-August 2005
 Store Manager
Chowking-Metropolis Alabang
Philippines
1998-2000
 Assistant Store Manager
Chowking-Metropolis Alabang
Philippines
1996-1998
 Assistant store Manager
McDonalds
Kingdom of Saudi Arabia
1993-1996
Axel P. Diaz
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329

5. Employment History  Store Manager
Chowking-Metropolis Alabang
Philippines
1998-2000
 Assistant Store Manager
Chowking-Metropolis Alabang
Philippines
1996-1998
 Assistant store Manager
McDonalds
Kingdom of Saudi Arabia
1993-1996
Axel P. Diaz
Job Task Summary  Leads and manages areas to achieve Market Growth/Market Share
Objectives in his district.
 Coaches the Area Managers and Franchisees to build and enhance
their business by developing their skills; assists and guides them in their
business plans to achieve customer satisfaction, sales, people
development, productivity, cost and profitably targets.
 Guides areas in building goodwill and good corporate image by
promoting the relevance of the business to the community.
 Ensures store’s compliance to government requirements
 Ensures transfer of technology, systems, and programs, which will help
achieve store business plans.
 Ensures attainment of high FSC by identifying and resolving district-
wide FSC related issues and concerns.
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329

6. Axel P. Diaz Job Task Summary  Conducts FSC and cash audit as prescribed and recommends and
implements appropriate actions as necessary.
 Ensures that feedback, learning and suggestions from stores are
properly relayed to concerned units/departments for evaluation and
review.
 Ensures appreciation of and consistent adherence to operating
systems, procedures, policies and standards among all stores in the
District. Ensures that business plans are consistent with the company’s
image and brand.
 Encourages teamwork among stores in the district to maximize
opportunities and gain needed leverage in business building.
 Motivates and inspires team members towards achieving business
objectives.
 Ensures continuous support from other departments to help achieve
business objectives.
 Maintains productivity of Store Management Teams through
continuous improvement and involvement in projects, performance
reviews and problem resolutions.
 Provides performance coaching to Area Managers and ensures
implementation of individual development program.
 Ensures that district budget is achieved.
 Performs other related duties that may be assigned from time to time.
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329

7. Axel P. Diaz
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329
Seminars and
Workshop
Attended
 Shapiro Negotiations Institute – Negotiating with The Power of Nice
(August 23,2013)
 Sensory Evaluation Method for product quality monitoring (June13-14,
2013)
 Life Orientation Seminar ( December 11-12, 2012)
 Inspire Leadership Consultancy Putting WOW to your Customer Service
Nov 16, 2012)
 Asian Institute of Management , Strategic Innovation Workshop (November
12-13, 2012)
 Service Image Integration Workshop (November 6-7,2011)
 Franchising 101 (Oct. 19, 2012)
 Project Management Workshop (April 19-20,2012)
 Mansmith ad Fielders-8 Pilar of Growth and profit Strategy (March
19,2012)
 Network Development Process Workshop (June 13, 15 and 16,2010)
 Mastering the Art of Chowking Cares Training (May 12, 2010)
 Incidents and Crisis Management (April 16,2010)
 Breakthrough Coaching Certification Program (February 18-19,2008)
 Influential Leadership (July 26, 2007)
 Partnership Creating Synergy (July 24-25,2007)
 Coke Fountain Operation and Beverage Quality Training (May 9, 2006)
 Enhancing the Entrepreneurial Spirit Seminar (August 15-17,2005)
 Crew Training System Orientation (February 3,2004)
 Service Excellence (Feb. 5, 2004)
 Dale Carnegie-High Impact Orientation (October 13, 2004)
 Career System Inc.-Performance Coaching and Counseling (May 24-
26,2004)

8. Axel P. Diaz
Email: diazaxel012971@gmail.om
Mobile: +998 562 5329
Background and Personal Information
Graduate in Bachelor of Science in Hotel and Restaurant Management
Lyceum of the Philippines
1989-1993
Birth date: January 29, 1971
Age: 45
Civil Status: Married
Seminars and
Workshop
Attended
 DDI-Targeted Selection (March 11,2003)
Career Smart-Franchisee Relation Management (Oct. 7, 2003)
 Effective Salesmanship Seminar (July 11,2002)
 Merchandising for Profit (July 24,2002)
 Systematic Managerial Analysis (April 24-26,2002)
 I Love my Customer Program (March 29,2001)
 IACET-Seven Habits of Highly Effective People (September 19-21,2001)
 Managing and Building Relationship (Sept. 14 2000)
 Crisis Management (Sept. 14 2000)
 Live the Chowking Way: Build the Chowking (December 30,1999)
 Intermediate Operation McDonalds-K.S.A (Oct.1, 1996)
 Regional Equipment Course McDonalds-K.S.A. March 1, 1996)
 Basic Management Course-K.S.A (June 1996)
 Basic Operation Course McDonalds-K.S.A. ( June 1994)