1. D R E W F R A N K L I N
1443 Beaconsfield Unit #2
Grosse Pointe Park, MI 48230
(313) 378-4000
E-mail: franklindrew44@gmail.com
EDUCATION
Bachelor of Arts Degree
Allegheny College, Meadville, PA May 2004
Major: Communications, Minor: Economics
WORK EXPERIENCE
Account Executive - Detroit, MI
Metro Times‬ - Euclid, Media May 2013 – Pres‬ent
Position Objective: Selling and servicing clients and producing Print/Web/Mobil
marketing advertisements for national and local Accounts in the Metro Detroit Market.
• Top 3 in Sales in the Country for Euclid Media in 2015
• Top 2 in Sales at Metro Times in 2014 and 2015
General Manager – Roseville, MI
Dooleys‬, November 2011 – May 2013 Ros‬eville, MI
Position Objective: Handle day-to-day business. Develop and create marketing for
Dooleys from print to commercial. In control of hiring, kitchen management, bar
management, and accounting
• Implemented new bar promotions such as “Drink of the Month” and “Shot of the
Month” that were mimicked all over the Metro Detroit Area
• Worked with all beer, liquor, and energy drinks reps to stabilize and drink sales and
profitability
Bar Manager – Hilton Head, SC
The Lodge Cigar & Martini Bar, Hilton Head, SC April 2008 – October 2011
Position Objective: Growth and expansion of bar patronage and enhancement of bar’s
position as the “go to” singles / sports venue on the Island based on superior customer
service and creative merchandising of beverage offerings
 Development and execution of promotions, theme nights and events to increase
revenue and venue popularity; includes pre-event marketing via multiple venues
 Participate directly in recruitment, hiring, training and, if required, termination of bar
staff
Market Manager – Orange County / Riverside, CA
USMP, Marina Del Rey, CA February 2007 – March 2008
Position Objective: Drive market penetration / growth of the AT&T U-verse product
 Designed / executed / managed largest U-verse rollout event on West coast; 750 AT&T
employees attended
 Built staff of 23 earning recent client authorization for expansion to 35

2.  Moved Orange County / Riverside to #1 nationally in broadband sales in Wal-Mart
 Achieved first place in U-verse sales in Southern California
 Grew USMP client revenue from $100K to $1 million annualized revenue within four months
 Participated in recruiting / hiring / mentoring several successful USMP Market Managers
 Conducted regular U-verse knowledge transfer sessions for AT&T and USMP staff
 Participated in launch of U-verse for San Francisco; served as acting Market Manager
(January 2007)
Corporate Training Manager
USMP, Marina Del Rey, CA Oct, 2006 – January 2007
Position objective: Train field sales consultants in marketing and sales techniques for AT&T U-verse
program in 10 different markets across the United States.
 Co-designed the national training curriculum for the AT&T U-verse program. Subjects
included: Fiber Optics (FTTP / FTTN), Internet Protocol Television, Customer Service, Sales
/ OMS / Clarify
 Created competitive analysis teaching tool (U-verse vs. FiOS)
 Trained over 100 field sales consultants throughout the US
 Analyzed and evaluated each market as part of the training effort; acted as liaison between
the Market and Regional Mangers for the AT&T U-verse Program
Production Assistant
Mark Burnett Productions (Rock Star Entertainment), Los Angeles, CA May 2006 – October 2006
Rock Star: Supernova - The Series, Presentation (Reality Television)
Position objective: Provide direct support to the line production team from pre-production through
post-production.
Premium Brands Market Manager
Team Enterprises USA, Cooper City, FL August 2004 – November 2005
Position Objective: Enhance market awareness of Bacardi products; materially enhance sales within
top 40 Bacardi accounts in Michigan.
 Controlled marketing, sales and promotions for Bacardi USA for Michigan
 Tracked performance / market trends; benchmarked Bacardi sales against each major
competitor; crafted / implemented strategies to ensure Bacardi captured and maintained #1
position in each product category
 Delivered major increases in product sales including: 30% increase in Bacardi Superior,
160% rise in Bacardi Razz and 150% boost in Bacardi O.
 Managed 25 promotional specialists
 Created / produced wide variety of unique on-site events to promote Bacardi brands and
enhance market position within top 40 accounts. Event examples include:
 Hosted two separate events at Delux Lounge called "Mint" and "Double Mint," which were
largest revenue producers in the history of Delux
 Designed and coordinated the largest private event held to date at Fishbone’s-Detroit for the
Major League Baseball All-Star Game and the largest public event ("Union") for Club Envy.
Bacardi was the exclusive liquor sponsor for both events
 Created 360-degree marketing program for Bacardi CoCó resulting in domination in key
markets.
 Designed Grey Goose launch party to promote Bacardi acquisition of this label and to
entertain key accounts and clients of Bacardi, USA.