This document provides a summary of Alexander Walsh's professional experience in sales management and new product development within the food service and consumer products industries, spanning over 25 years. He has held national and regional sales and management roles with several large coffee and food equipment manufacturers, where he consistently exceeded sales targets and implemented successful product launch and customer training programs. His experience includes developing new business with national chains and establishing distribution networks to expand equipment and product offerings.

1. ALEXANDER J. WALSH
507 Buttonwood Drive (610) 518-5322
Downingtown,PA19335 alexwalsh14@comcast.net
Top-producing sales management leader with over 25 years of experience in the consumer products and
food service industry. Specializing in new product development and launch into all segments of the food
industry. Genuine rapport with prospects and clients, using comprehensive product knowledge,
familiarity with customer expectations and enthusiastic personality to quickly identify customer needs
and recommend appropriate solutions.
SUMMARY
PROFESSIONAL EXPERIENC E
GRINDMASTER-CECILWARE, Louisville,KY Mar. 2013- Nov.2014
International equipment manufacturer for the food and beverage industry. Focusing on hot and cold
beverage applications and creating an overall portfolio for customer needs.
National Account Manager
Reported to the Sr. VP of Sales with overall national responsibility for launching a new line of imported
espresso equipment within the organization. Key responsibilities also included forecasting and inventory
replenishment from the manufacturer.
 New equipment sales with revenue of $750,000 in just over the first year with the line
 Set up and trained a national service network for both street business and national accounts
 Implemented a product start up kit with outside vendors to be used for initial installs
 Secured equipment approval to sell nationally within a large roaster on the east coast.
 Worked with engineering to implement a user friendly technical service guide to be used by
internal and external service personnel
 Responsible for demonstration and tests in the C-store(T/A, FiveStar, and chain business(Jason’s
Deli, Walgreens, Insomnia Cookies)
 Implementing training agenda for equipment and espresso for outside rep/dealer sales network
MELITTA SYSTEM SERVICE, Elgin, IL 2010-2013
International coffee and espresso equipment manufacturing company for the food industry. A subsidiary
of Melitta Coffee based in Minden Germany.
Regional Sales Manager East
I reported to the Director of Sales North America. I was responsible launching an espresso equipment
distribution network as well as calling on regional and national chains. This included both sales education
and service support for the field.
 Opened New York/NJ market distribution with sales in excess of $150,000
 Initiated sale into a new concept for American Express. This was a 5 location test into the
convention arena segment.
 Established an espresso program and trained unit locations for Rutter’s Farm Stores with sales of
$1,500,000
 Finalized a dealer Co-Op to handle the east coast.
 Helped in facilitating a tiered distributor parts price list
 Implemented with marketing support a sustainable platform “Bean to Cup” to help stimulate sales

2. STARBUCKS COFFEE COMPANY, Seattle, WA 2002-2009
Largest international coffee roaster/purveyor of coffee based in Seattle with over 10,000 retail
locations worldwide. The US foodservice division had approximately $250,000,000 in annual sales
that handled all non retail/licensing locations.
National Account Executive
Reported to the Director of emerging channels and National Sales Manager
Developed and implemented sales, marketing, and equipment programs for key national accounts
including ARAMARK, Sodexo, Canteen and Filterfresh.
 Increased and managed ARAMARK business growth from $3 million to $17 million in a
six year period (20% year over year growth).
 Responsibilities were to develop and implement sales strategies and programs within
ARAMARK.
 Developed education upgrade presentations for Starbucks brand portfolio to stimulate
business. Achieved recognition as the top producing sales and profitability division
within Starbucks Corporation.
 Selected to the Starbucks Mentor Program and awarded Perfect Shot Award
SEATTLE COFFEE COMPANY 2002
Director of OCS
Reported to the VP of National Accounts, with account responsibility for 2 of the largest foodservice
accounts with revenues exceeding 6 million in annual sales.
 Exceeded sales goals by 12% YOY in both key accounts
 All sales and marketing functions for their national programs.
 Responsible for implementing and monitoring contract compliance and rebates.
 Coordinated sales and marketing initiatives to sales team.
 Developed new sales opportunities within both organizations nationally working with field
personnel to help facilitate sales.
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KEURIG COFFEE SYSTEMS, Wakefield, MA 1999-2002
A sales and marketing company with a new concept of portion pack coffee. We partnered with roasters
to produce K-Cup for distribution. Primary segment target was the office industry to gain exposure for
both the equipment(B2000) and the K-Cup.
Regional Sales Manager
Reported to the VP of Sales with responsibilities to launch a distribution network in the Midwest
comprising of a 12 state region.
 Helped develop a profitability model for distributor network to increase sales.
 Established a sales network in the Midwest region, comprising of regional and national
distributors in a 12 state area.
 Total new sales over 2.5 million over a three year period.
 Developed a sales program including prospect identification, proposal production,
contract negotiation, and coordination of sales, service, and training.
 Conducted business reviews to increase sales volume and strengthen customer relations.
Implemented and monitored sales plans and distributor promotions to increase incremental
revenues.

3. WECHSLER COFFEE CORPORATION, Moonachie, NJ 1992-1998
Regional coffee roaster/ purveyor in the foodservice industry with both branded and private label
capabilities depending on customer needs.
Sales Manager/Branch Manager
Reported to Regional VP of Route Sales as Branch Manager and VP of National Accounts while
working with McDonalds and Hardees.
 Branch Operations had bottom line P&L responsibility of the Chicago facility.
 National Accounts: Responsible for the Midwestern distribution facilities for both McDonald’s
and Hardee’s restaurants.
 Achieved a 7% increase in profitability in 24 months. Increased route sales to $1.2 million
from $1 million, while decreasing branch expenditures.
 Increased distribution of allied products to customer base as well as coordinated equipment
service and repair operations.
 Was responsible for all day to day sales and branch operations.
 Received VP award for sales and profitability.
 National Accounts: sales in excess of $4 million. Handled all sales and customer service
functions.
CHOCK FULLO' NUTS/LA TOURAINE COFFEE COMPANY, Secaucus, NJ 1990-1992
Regional roaster/purveyor of coffee with primary route distribution into the foodservice industry.
Account Executive
Reported into the branch manager in the Philadelphia market. Primary focus was route delivery for
both coffee and other food products.
 Responsible for national account maintenance and new business development within territory.
 Responsible for account base of 200 customers with sales in excess of $1 million
annually.
 Managed equipment purchase and service for territory.
 Consistently hit or exceeded sales goals both in revenue and profitability.
SARA LEE/SUPERIOR COFFEEAND FOODS, Bensenville, IL 1988-1990
National coffee roaster/purveyor with a both route delivery and national distribution for both coffee
and other food products concentrating in the foodservice industry.
Mid Atlantic Territory Manager
Reported to the VP of Sales, handling the Mid Atlantic territory. Responsible for calling on PYA
Monarch houses as well as Atlantic foods within my territory with sales of $1.8 million dollars.
 Responsible for product development and implementing service for three major distributors in
a territory expanding from Northern New Jersey to Virginia.
 Conducted coffee training and promotion to distributor sales reps.
 Increased distributor volume by 50% over a two year period.
 Maintained distributors’ relations with end-users.
 Organized sales promotions and food trade shows.
 Managed equipment purchase and pricing program through distributors
SUBURBAN COFFEE SERVICES, Lancaster, PA
Local office coffee/vending distributor in Central PA.
Operations/Sales Manager
1986-1988
Office Manager reported to the owner of the company with annual sales of 1.5 million dollars.
 Performed all management, warehousing, sales and service functions.
 Developed sales program, including proposals, presentations, and negotiations for existing and
expanding territory.
 Managed eight people involved in warehouse and service