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HMA Backgrounder - 1-2015


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HMA Backgrounder - 1-2015

  1. 1. PO Box 3852 ▪ Johnson City, TN 37602-3852 ▪ +1 (423) 467-9864 Al Hamman – HMA Backgrounder PO Box 3852 ▪ Johnson City, TN 37602-3852 USA +1 (423) 467-9864 ▪ Experience 1999-Present : Hamman Marketing Associates ▪ Johnson City, TN - A marketing communication consultancy dedicated to supporting international development through comprehensive marketing communications and training programs. Experience includes: • 2014: Trade mission organization – Mongolia – Work conducted with the Business Council of Mongolia to arrange B2B opportunities for international mining companies and mining service providers. • 2014: LiteFoods, Inc. – Malaysia – Complete branding and corporate ID program for this food additives company launching its brand in the US. Logo and branding, trade show promotion, video, print materials, web design and special events all supported the effort. 2014: AmCham Palestine/MEPI – West Bank – Working with women-owned business in the Palestinian Territories to evaluate and prepare for export readiness, culminating in a 2015 appearance at NY Now Gift Show. 2013-14: Livestock Market Development Program – Ethiopia – Through CNFA, conducted USAID-funded training with abattoirs, livestock exporters and their respective associations to develop their marketing plans to raise awareness of Ethiopia’s offerings particularly in the MENA region. Also developed the program marketing plan for the 2014 Gulf Food Show in Dubai. 2013-14: Business Connections Program – Kazakhstan – Through IESC and USAID, created curriculum and provided entrepreneurial training and education on working with the US market and uncovering international import, export and franchise opportunities for program attendees of Academy Turan-Profi in Astana and KIMEP University in Almaty, Kazakhstan. Over 500 attendees trained and over US$16million realized in new US business connections. 2013: Compete Project – West Bank/Gaza – Through DAI and the AmCham Palestine, administered program of tradeshow promotion and awareness building around the 2013 Summer Fancy Food Show in New York City. o Invitation & RSVP page for eBlasts prior to show o Eight-page pavilion brochure o Video presentation of group appearance o Onsite PR activities and event promotion 2012: Egyptian Food Export Council – Cairo, Egypt – Through CNFA’s Zaytun Project, administered a program of tradeshow promotion and awareness building around the 2012 Fancy Food Show in Washington, DC. o Tasting event held at the Egyptian Embassy Commercial Offices o Invitation & signage design for tasting event o Pre-show e-mailings and RSVP list
  2. 2. PO Box 3852 ▪ Johnson City, TN 37602-3852 ▪ +1 (423) 467-9864 2012-Pres: Overseas Private Investment Corp – Loan and Private Risk Insurance originator for OPIC through the Enterprise Development Network. 2003 – 2011: Tunisian Government/FAMEX/Packtec – Tunis, Tunisia – Delivered USAID- and World Bank-funded programs to promote Tunisian companies and help them build export programs in various sectors including the three-year 100% Tunisian olive oil promotion to the US resulting in a 5000% increase in branded exports to the US market. 2001 – 2011: The Original Ceylon Tea Company – Dallas, TX – Importer of exclusive, high mountain-grown teas from Ceylon (Sri Lanka). Originally begun as a ‘dot-com’ in the early 90s, the company was rebranded for mainstream grocery and specialty foods retailers (Kroger, Albertson’s, HEB, Central Market, Whole Foods, etc.) and was placed in over 2,000 stores nationwide. o Rebranding and package redesign o Sales collateral/Advertising/Public relations o Trade show promotion 2008 – 2009: BDC – Amman, Jordan – Delivered a USAID-funded program to promote companies from various sectors to US buyers and sales organizations. Industries included food, building materials, medical, and safety wear. o US Market Entry Program (USMEP) marketing tools o Trade show support o Partner search for each sector 2005 – 2006: Wellmont Health System – Kingsport, TN – Served as an outsourced project manager for this regional hospital network, with locations throughout NE Tennessee and SW Virginia, with communications tasks. o Recruiting and informational brochures o Website content development 2003 – 2004 International Executive Services Corp (IESC) – Washington, DC - Developed and administered programs through the organization’s Solutions Group until it was disbanded in 2004. o Developed and was service provider of the US Market Entry Program (USMEP) sold through USAID/IESC and its MENA representative. 2000 – 2001 Dell Computer – Roundrock, TX – Worked with marketing group promoting the relationship between Dell and partners Microsoft, SAP and Oracle. o Dell/Microsoft promotional literature & signage o Dell/SAP Trade show promotional demo 1995-1997; 1998-1999 Lumatec Industries ▪ Marketing Director ▪ Austin, TX In two terms, I served as marketing director and advertising coordinator for this Texas-based manufacturer of lighted gift items. I coordinated all marketing communications including newsletters, retail and consumer advertising, inbound/outbound telemarketing unit, public relations, trade show coordination and promotion. Responsible for trade & consumer print planning and ad budget Sales grew from under $4 million to over $12 million Set up national distributors by market segment
  3. 3. PO Box 3852 ▪ Johnson City, TN 37602-3852 ▪ +1 (423) 467-9864 1997-1998 Lisa’s Gourmet Snacks ▪ Communications Manager ▪ Ft. Lee, NJ As communications manager I planned and executed all facets of advertising, PR, collateral sales materials, trade show promotion and direct mail for this start-up snack food company. National rollout communications for product lines TV exposure for Bikini Chips™ product on Good Morning America and CBS This Morning Food Marketing Institute (FMI) Show direct mail and sampling promotion National advertising creation, rate negotiations and placement 1990-1995 Crutchfield & Associates ▪ Agency Executive ▪ Greensboro, NC Served as a principle in this boutique ad agency specializing in business-to-business and financial institution sales support. Client base included Mannington Floors, Wachovia Bank, Industrial Air, and Bankers Trust of NC. • Consumers Guide to Home Loans bank marketing program • Elmo Leather "It's Only Natural" Campaign • Helped increase agency billing threefold Experience Prior to 1990 includes ten years as Territory Sales Representative in the Southeast US (1975-85, musical instruments and textiles), two years as a stage and film Actor & Student in Chicago (1986-88), freelance copywriter (1988-1990). Education – Studies including graduate coursework in communication theory and public speaking. Continuing education seminars include Going for the Green’s Learning to Become a Great Playing Partner (2010); Wilson Learning’s The Counselor Salesperson (2011); American Management Association‘s Time & Territory Management (1988) Tom Brown’s Principles of Professional Salesmanship(1992); Moody’s Analytics ‘Emerging Markets Credit Fundamentals’ @ George Washington University (2012). University of North Carolina – Greensboro, NC ▪ Mass Comm./PR Players Workshop of Second City – Chicago IL ▪ Improvisation/Writing Columbia School of Broadcasting – Chicago, IL ▪ Advertising Eastern Illinois University – Charleston, IL ▪ General Studies/Political Science Language Skills: English – Native Speaker; French – Basic; German – Beginner Product Development Experience • Lumatec Industries, The Original Ceylon Tea Company, Sultan’s Finest Foods, Lisa’s Gourmet Snacks Product Launch & Support Market Channel Identification & Segmentation Advertising – Public Relations Partner Searches Package Design, Product Naming & Logo Creation Web & Social Media Development Channel Experience Building Supply, Food & Agricultural Products, Gift, Medical, Advertising Specialties, Banking, Sporting Goods Sales Experience Territory Management, Key Account Sales, Developing Distributor Network, Retail Account Management