Kadaby Ransom Jr. is pursuing a career in graphic design and sports broadcasting. He has 6 years of experience as a graphic designer and wants to follow in his father's footsteps as a sports broadcaster. The document outlines his personal brand exploration which includes his background, goals, skills, competition, and plan to network and market himself as an aspiring "Fan Debator".

1. PERSONAL BRAND EXPLORATION
Kadaby Ransom Jr.
Project & Portfolio I: Week 1
November 27, 2022

2. Kadaby Ransom Jr. is an aspiring announcer
and graphic designer. He has been a graphic
designer for 6 years before finally deciding to
further his education. He has made designs for a
few churches, schools, as well as recording
artists. Kadaby decided to learn what it takes to
become a sports broadcaster as well because
that was a dream of his since he was younger.
Being able to watch the games and provide his
expert analysis is something that his father had
done, and he wants to follow in his footsteps as
well.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Art Directors
• Desktop Publishers
• Web and Digital Interface
Designers
BRAND ARCHETYPE – Own your
own domain / create your own
brand.
[GRAPHIC DESIGN] for [SPORTS INDUSTRY]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
James Corte
Outreach Plan:
• Create an excellent portfolio that directly shows my
skills and abilities.
• Direct message on LinkedIn or other Social Media
• Follow up with James within 3-5 business days
Design Leader at Blue Star
Holly Phillips
Outreach Plan:
• Completely revamp my resume to include my graphic
design skills
• Direct message on LinkedIn or other Social Media
• Follow up with Holly within 3-5 business days
PROFILE
PICTURE
Creative Recruiter at Ursus Inc.
Olivia Lynch Outreach Plan:
• Update resume and portfolio
• Direct message on LinkedIn or other social media
• Follow up within 1-3 business days
PROFILE
PICTURE Manager at Black Baton
Twirlers Network

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Gain a job making over $55k per year and increase
LinkedIn connections to 100+ meaningful
connections
Mid Term: (2027)
• Change online presence to include streamer and
graphic designer
Long Term: (2034)
• Make first million dollars in career

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
CAD Software
SOFT
HARD
Novice / Adept / Expert
Desktop Publishing Novice / Adept / Expert
Operating System Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Sales and Marketing Software
SOFT
HARD
Novice / Adept / Expert
User Interface and Query Software Novice / Adept / Expert
Video Creation and Software Editing Novice / Adept / Expert
Music and Sound Editing Novice / Adept / Expert

7. I help the company increase employee
happiness by creating an atmosphere of
excitement.
PROMISE

8. CREDENTIALS
Work Experience:
• Lotus Team Entertainment
• Refreshing Springs Church
Education:
• Mac OS, Apple
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Awards:
• National Student Honor Society

9. COMPETITION
Justin Frazier
Industry Experience:
• FanSided – 6 months
Education:
• Graduated from Full Sail University (2022)
Leadership Experience:
• Freezy Sports – 5 years
Skills and Proficiencies:
• Writer – 1 endorsement (Freezy Sports)
• Blogging – 1 endorsement (FanSided)
Kadaby Ransom Jr
Overall Online Presence:
• Connections: 65
• No Professional Headshot
• Not active on social media
• LinkedIn URL not customized
• Grade: Poor : 27 out of 100
Industry Experience:
• Lotus Team Entertainment – 3 years
Education:
• Enrolled at Full Sail University (2024)
Leadership Experience:
• Rue 21 – 5 months
• Lotus Team Entertainment – 3 years
Skills and Proficiencies:
• Adobe – 2 endorsements
• Leadership - 3 endorsements
Overall Online Presence:
• Connections: 22
• Not professional headshot
• Active on Social Media
• LinkedIn URL customized
• Grade: Average : 55 out of 100

10. COMPETITION
Marcus Person
Noteworthy Experience:
• TribLIVE HSSN – 4 months
• NFHS Network – 1 month
Kadaby Ransom Jr
Industry Experience:
• Production Runner – 1 month
Education:
• Enrolled at Full Sail University (2023)
Skills and Proficiencies:
• Camera Operator – 4 endorsements
Overall Online Presence:
• Connections: 30
• Professional Headshot
• Active on Social Media
• LinkedIn URL not customized
• Grade: Average : 58 out of 100
Industry Experience:
• Lotus Team Entertainment – 3 years
Education:
• Enrolled at Full Sail University (2024)
Leadership Experience:
• Rue 21 – 5 months
• Lotus Team Entertainment – 3 years
Skills and Proficiencies:
• Adobe – 2 endorsements
• Leadership - 3 endorsements
Overall Online Presence:
• Connections: 22
• Not professional headshot
• Active on Social Media
• LinkedIn URL customized
• Grade: Average : 55 out of 100

11. BRAND POSITION
For sports fans who want realistic sports takes, I
provide regular fan takes because everyone
should be able to understand and relate to expert
takes that make sense.
“FAN DEBATOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Broadcasting Awards
‣ 2023 | TBA
• Sports Broadcasting Summit
‣ March 2023 | TBA
• NAB Show
‣ April 15 - 19 | Las Vegas, NV
Digital Marketing
• Primary Content: Giving sports take that make sense from a
fan standpoint.
• Primary Tools: Twitter, YouTube, and TikTok
• Website: Include my social media videos and other examples
of my brodcasting

13. PROFESSIONAL DEVELOPMENT
Mentor
• Mentor: Someone who was in the same position as
myself
• Started from nothing, rose to become something great
• July 2023
Formal Education
• Graduation from Full Sail University – March 2024
Technical Skills
• Music / Sound editing – Avid Technologies (July 2023)
• Web Development – HTML (March 2025)
• Instant Messaging Software – Twitter (June 2023)
Soft Skills
• Internet Browser Software – Web Browser (July 2023)
• Office Suite Software – Microsoft Office (March 2023)
• Video Creation / Editing – After Effects (September
2024)

14. Kadaby Ransom Jr
You know how a lot of people say they don’t understand how there are
experts in an opinion-based sport? Well, what I do is create takes from a fan
perspective that can include others like me. In fact, I have a YouTube
channel right here that shows how these takes aren’t that much different
from the so called “experts” on tv.

15. REFERENCES
Breakdown. IP Studios Future of
Sports Broadcasting Summit | 15-16
Mar 2022 | Online. (n.d.). Retrieved
November 29, 2022, from
https://2022.fsbsummit.com/
Home. Broadcast Sports Events. (n.d.).
Retrieved November 29, 2022, from
https://www.broadcastsportevents.co.u
k/
Sign up. LinkedIn. (n.d.). Retrieved
November 29, 2022, from
https://www.linkedin.com/search/results
/all/?keywords=sports+broadcasting+&
amp;origin=GLOBAL_SEARCH_HEAD
ER&sid=HIW
27-3023.00 - news analysts, reporters,
and journalists. O*NET OnLine. (n.d.).
Retrieved November 29, 2022, from
https://www.onetonline.org/link/summar
y/27-3023.00