The document provides an overview of Griffin Wiggins' personal brand and career goals in content creation and video production. It outlines his skills, experience, target audiences, and professional network. His goals are to find work in content creation or video production initially, become a lead creative director within a few years, and eventually start his own production company. The document establishes Wiggins' brand as a personalized video production and branding service for companies.

1. PERSONAL BRAND EXPLORATION
Griffin Wiggins
Project & Portfolio I: Week 1
05

2. Looking for opportunity in Content Creation through Videography, Editing, and
General Production. My skills can span into any field whether that be Sports,
Film and TV, Youtube or Social Media. The programs I operate in are all Adobe
Cloud programs (Premiere Pro, After Effects, Photoshop, Illustrator, Audition,
Media Encoder, Rush, and Lightroom) along with Logic Pro. In addition to a
growing experience of these I have customer service experience along with
sales experience. Using all these tools and experiences I am here to help grow
your company or brand by assisting with any level of production and fine tuning
your content to help meet your needs.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Audio and Video Technician
• Lead Editor
• Director or Producer
BRAND ARCHETYPE - Sage - To
understand the world and teach
others what you know. To seek and
share the truth and show others my
perspective.
Video Editor for Media Production
Picture Relevant
to Your Industry
Goes Here

4. Content Producers/Those in need of Content
TARGET AUDIENCE
Jeremy Shere
Outreach Plan:
• Apply to one of Converssa’s internships.
• Use LinkedIn to connect with Jeremy and message him
about the opportunity
• Set up a zoom meeting with Jeremy at a time of his
convenience to talk about career development and
work opportunities
PROFILE
PICTURE Founder/CEO at Converssa
Podcasting
Art Evans
Outreach Plan:
• Compile a reel to show my experiences in live show
production
• Use LinkedIn to apply for Audio/Visual Coordinator
position and reach out to any FS alumni who work for the
Braves
• After Ive compiled a reel and applied to the position, reach
out to Art via LinkedIn or Email to discuss potential
opportunity
PROFILE
PICTURE Sr. Director, Talent
Management at Atlanta
Braves
Marty Buccafusco
Outreach Plan:
• Make 2 mock Ad’s for Coca-Cola in the style of their recent
projects and promo’s. One for Commercial TV Production
and one for Social Media
• Use LinkedIn and Instagram to connect and share the
reel’s we prepared.
• Follow up with a message or email to discuss possible
changes to make that are needed for potential
employment
PROFILE
PICTURE Video Creative Lead at The
Coca-Cola Company

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Find work in content creation or video production with a
sports team, entertainment network, or social media
channel. Specifically, grow my LinkedIn presence and
persona by 50% by June 2022.
Mid Term: (YEAR)
• Become lead creative director or editor and immerse
myself in making a project my own. Start laying the
foundation for running my own production by having 50 or
more credits that will attract other experienced industry
professionals that want to work together and collaborate.
Specifically, work on a popular podcast, social media
channel, or entertainment network and grow that audience
by at-least 25%.
Long Term: (YEAR)
• After a legitimate and proven career, I hope to have my
own production company and have the privilege of seeking
out talent and making their visions and productions come to
life. Specifically, I want to have worked with a major
entertainment network or film/tv studio on at least 15-20
projects where I had creative control and decision making.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Cloud Programs
SOFT
HARD
Novice / Adept / Expert
DAW software Novice / Adept / Expert
Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Adobe Cloud Programs
SOFT
HARD
Novice / Adept / Expert
Social Media experience Novice / Adept / Expert
Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I am here to help companies, brands, or entertainment
networks grow and achieve their desired image by assisting
video production/editing and fine tuning your content to help
meet your needs.
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Success Specialist, Wells Fargo, Homewood,
AL May 2021 – August 2021
• Customer Sales Specialist, Coca-Cola United,
Birmingham, AL September 2019 - May 2021
Education:
• Undergraduate Bachelor’s Certificate of Sportscasting
• Full Sail University, Orlando, FL September 2021
• Major: Sportscasting
• Bachelor of Science in Communications
The University of Alabama, Tuscaloosa, AL May 2018
Major: Public Relations
Minor: Computer Science
Specialization: Sports and Entertainment Management
Awards:
• Public Relations Events Manager, University of Alabama
PR Department, Tuscaloosa, AL August 2018
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
KJ Doyle
Industry Experience:
• Production Runner - Fox Sports
Education:
• Full Sail University, Bacherlors in Sportscasting, 2020-
2022
Leadership Experience:
• President of ‘Guy Boston Sports’ April 2021-Present
• Editor and Chief of ‘Guy Boston Sports’ October 2016-
April 2021
Skills and Proficiencies:
• Sports Writing
• Social Media
• Web Content Writing
Griffin Wiggins
Overall Online Presence:
• 372 connections, banner image is customized, fairly
professional headshot, Basic detailed but could use
more, no published article, active on twitter and
instagram, URL is not customized
• Grade: Above Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience = none
Education:
• University of Alabama, Bachelors in Public Relations,
2014-2018
• Full Sail University, Undergraduate Bachelors
Certificate in Sportscasting, 2021-2022
Leadership Experience:
• Editorial Director for PR Campaign - 2018
Skills and Proficiencies:
• Video Editing
• Writing
• Marketing
Overall Online Presence:
• 7 connections, banner image is customized, not a
professional headshot, Very detailed just need more
“meat”, no published articles, not active on social
media, LinkedIn URL is not customized
• Grade: Average, 55-60 out of 100

10. COMPETITION
Phil Pallen
Noteworthy Experience:
• Brand Strategist insights featured on CNN, Access
Hollywood, Entertainment Tonight, Adweek, and The
Daily Mail
Griffin Wiggins
HEADSHOT HEADSHOT
Industry Experience:
• Phil Pallen Collective, LLC - June
2011 - Present
• Keynote Speaker - June 2011 -
Present
Education:
• Western University , Bachelor of Arts, Media,
Information & Technoculture
• Full Sail University - Masters of Science, Entertainment
Business
Skills and Proficiencies:
• Social Media
• Digital Marketing
• Blogging
Overall Online Presence:
• Over 500 connections, banner image is customized,
headshot is very professional, Highly detailed profile, ,
Fully active on all social media , LinkedIn URL is
customized
• Grade: Superior, 100 out of 100
Industry Experience:
• Industry experience = none
Education:
• University of Alabama, Bachelors in Public Relations,
2014-2018
• Full Sail University, Undergraduate Bachelors
Certificate in Sportscasting, 2021-2022
Leadership Experience:
• Editorial Director for PR Campaign - 2018
Skills and Proficiencies:
• Video Editing
• Writing
• Marketing
Overall Online Presence:
• 7 connections, banner image is customized, not a
professional headshot, Very detailed just need more
“meat”, no published articles, not active on social
media, LinkedIn URL is not customized
• Grade: Average, 55-60 out of 100

11. BRAND POSITION
For companies, brands, and entertainment channels
who want to find their image and solidify their
reputation. I provide a personalized production service
that allows businesses to choose who they want to be
and how they want to come across their target
audience by directing the vision of their content
creation without them having to do the heavy lifting.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Content Marketing World 2022
‣ September 13th-16th | Cleveland, OH
• ContentTech Summit 2022
‣ March 22nd-24th | San Diego, CA
• Confab 2022
‣ May 9th-12th | Minneapolis, MN
Digital Marketing
• Primary Content: I will create informative, education, and
critique based content on topics ranging from entertainment,
sports, and Business/Tech
• Primary Tools: I plan on using Youtube, Instagram, and Tik
Tok to promote my content. In addition to that there is plugin I
use for YouTube called “Tube Buddy” (thank you Bryan) I plan
on posting to YouTube at-least once or twice a week providing
much longer and drawn out content. My daily posts will come
from Instagram and Tik Tok which will have more short-form
or “teaser” content if you will.
• Website: My portfolio will be used as more of a business or
“audition” tool to provide clients with a legitimate example of
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to find a mentor who is the head of a video
production/content development department for a
fortune 500 company who has a active and evolving
lifestyle. I plan to contact them by December 2022.
Formal Education
• Phil Pallen - Content Mastery course - Complete by July
1, 2022
Technical Skills
• Practice Content Creation - June 2022
• Practice promotion of created content - July 2022
• Make practice promo reels for live upcoming events -
August 2022
Soft Skills
• Practice Patience and Consistency - 2022 -
• Practice Creative thinking - 2022 -
• Practice Humility - 2022 -

14. Griffin Wiggins
You know Content Creation? Well, what I do is provide a personalized Video
Production and Branding service for companies who haven’t quite solidified
their image. In fact, I produced a podcast for a number of clients who
constantly do business with each other. It brings these aligning companies
together to create fun and cohesive business to business relationship.
Picture of You
Goes Here

15. REFERENCES
Samuel, Charles. “Top Content Marketing
Conferences You Won't Want to Miss in
2022.” Marketing Agency Seattle - New York
- Chicago, 4 Feb. 2022,
https://www.t3custom.com/blog/content-
marketing-conferences.
Jeremy Shere - Founder & CEO - Connversa
Podcasting | Linkedin.
https://www.linkedin.com/in/jeremy-shere-
7640934.
#FullSailHOF, It’s Time, et al. “Personal
Branding Strategy.” Phil Pallen,
https://philpallen.co/.
“Film & Video Editors at My next Move.” My Next
Move,
https://www.mynextmove.org/profile/summar
y/27-4032.00.
“Audio & Video Technicians at My next Move.” My Next
Move,
https://www.mynextmove.org/profile/summary/27-
4011.00.
“Producers & Directors at My next Move.” My Next Move,
https://www.mynextmove.org/profile/summary/27-
2012.00.