2. 2
Contents
Intro............................................................................3
Logo Concept..................................................................4
Clear Space.....................................................................5
Logo Variations...............................................................5
Minimal Size...................................................................6
Corporate Colors............................................................6
Logo Colors.....................................................................7
Backgrounds............................................................8
Incorrect Logo Usage.....................................................9
Corporate Font.............................................................10
Documentation Concept..............................................11
Business Cards..............................................................12
Blank A4.......................................................................13
Envelopes DL................................................................14
Envelope С4................................................................15
Document Folder..........................................................16
3. 3
Intro
Nordic Financial Group is a company specialising on factoring and debt collecting.
1) Reliability / Trustworthiness
2) Favourable partnership
3) Security
4) Solid Foundation
5) Personal, Closer Approach
Solid, reliable, experienced and trustworthy international company providing clear,
secure, financially well-supported and legal services, proposing mutually favorable
partnership and powerfull enough to defend the interests of it’s client using effective
and approved all-legal methods.
Brand concept:
Main Positioning Points:
4. 4
The gryphon is a legendary creature with the body of a lion and wings of an eagle. As
the lion was traditionally considered the king of animals and the eagle the king of the
birds, the griffin was thought to be an especially powerful and majestic creature. In
antiquity it was a symbol of divine power and a guardian of the divine. Being such a
“noble” creature gryphon embodies such features as reliability and power to defence,
which are essential in the creating the corporate image of the debt collecting and
factoring company.
Logo Concept
5. 5
Clear Space
It is not permitted to place any elements within the boundaries of that space.
Clear space equals to the size of letter “N” of the text part of the Logo.
Logo Variations
Full logo (to be used in most cases)
Standard logo (to be used in difficult printing conditions)
Sign (to be used on souveniers and as decoration element)
6. 6
Minimal Size
Determinated minimal size enables to save conceptual perception of the logo
in any printing or viewing conditions .
27x16 mm
65x43 px
22x11 mm
54x32 px
7x7 mm
20x22 px
Corporate Colors
Nordic Dark Blue
PANTONE 548 EC
C:90, M:5, Y:2, K:80
R: 0, G:59, B:84
Nordic Black
PANTONE Process Black EC
C:0, M: 0, Y: 0, K:100
R: 35, G: 31, B:32
Nordic Gradient
Nordic Dark Gray
PANTONE Cool Gray 11 EC
C:0, M: 0, Y: 0, K: 80
R: 88, G: 89, B: 91
Nordic White
C: 0, M:0, Y: 0, K:0
R: 255, G: 255, B: 255
7. 7
Logo Colors
Nordic Gradient — for printing high quality presen-
tation materials on a light background and also for
web.
Standart colour Norkdic Dark Blue — for printing on a
light background.
Black and white logo for using on a light background.
Black and white logo for using on a dark background.
8. 8
Backgrounds
Nordic Black
Nordic Dark Gray
30% Black
15% Black
5% Black
Nordic Dark Blue
Nordic Gradient
Correct using color variations of logo on dark backgrounds.
9. 9
Incorrect Logo Usage
It is strictly prohibited to ANYHOW change logo colors,
composition, proportions or fonts.
10. 10
Corporate Font
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
Miniature (Regular)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
Miniature (Bold)
Miniature (Italic)
Miniature (Bold Italic)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
is a classical straight font. Its subtle lines and forms bring the feeling ofMiniature
classical elegance. This font keeps its readability even in small type size. It is good for
big text blocks. Miniature best fits for business documentation.
12. 12
Business Cards
Personal Card
Corporate Card
Size: 90x50 mm
Paper: Ivobel Satine White, 350 g/m2
Printing: Silk printing for white and blue.
+38 067 408-10-84
585-19-95
234-57-55
585-19-95 234-57-55
Size: 90x50 mm
Paper: Ivobel Satine White, 350 g/m2
Printing: Silk printing for white and blue.
13. 13
Blank
Size: 210x297 mm
Paper: White uncoated, 80 g/m2
Printing: Offset.
Size: 210x297 mm
Paper: Natural evolution, 120 g/m2
Printing: Silk printing for white and dark
blue.
234-57-55
585-19-95
14. 14
Envelopes DL
Casual Envelope
Special Envelope
Size: 210x110 mm
Paper: White uncoated, 80 g/m2
Printing: Offset.
Size: 210x110 mm
Paper: Nettuno blu navy, 140 g/m2
Printing: Foil stamping.
585-19-95
234-57-55
585-19-95
234-57-55
