The brand is inspired by the glamorous beauty of Gisella Anastasia, in sync with her individual rhythms. After analyzing the competitors, the logo is designed to stand out and exceed the competition.

1. Cosmetic
R e b r a n d i n g P r o p o s a l
MADAME GIE
tic

14. the distinguishing feature
of a MADAME GIE
WHAT IS
?

15. BAROQUE
art style

16. colour
DESSERT
A colour closely associated with France classical dessert.
Evoking the sweetness, look attractive
and fascinate the public.

17. PIN-UP
fashion Classy yet elegant, flirty without going overboard.
It's more on minimalism and simplicity
with just a little skin exposure.
Synonymous to and a combination of
Burlesque, Rockabilly and Old Hollywood Glamour.

18. because I dare to reveal
my true colours.
I am CLASSY
and FABULOUS,

19. the problem of a
MADAME GIE
WHAT IS
?

20. THE PROBLEMS
• Logos should be readable and identifiable at all sizes.
• Nonconforming display faces through the graphics element.
• Mediocre composition coloring.
• Inconsistent typeface.

21. THE
SOLUTION
MADAME GIE

22. LOGO
BAROQUE o r n a t e d e s i g n
Make the logo design sleeker, sharper and classy
by using line technique. Present the product
simply and elegantly.

23. COLOUR
MACARONS s o f t p a l e t t e s
Sophistication Pastel Colors.
Brand personalities that are ascribed
to this type are: glamorous, charming, romantic,
friendly, sensitive, gentle and caring.
The softness of their colouring makes them
non-confronting and very seductive.
The beauty will be treated gently, thoughtfully and
with sensitivity by Madame Gie.
Saffron
Raspberry
Lemon Fondant
Spring
Pistacio
Turquoise
Limpet
Wisteria
Cream
Stone
Mocha

24. GRAPHICS
DECORATIVE l i n e a r t
Rococo Style Floral.
Often described as the final expression of
the Baroque movement, it was exceptionally
ornamental and theatrical style of art and decoration.
Rococo style is characterized by elaborate ornamentation,
pastel color palette, and curved or serpentine lines.
Rococo art works often depict themes of love,
classical myths, youth, and playfulness.

25. FONTS
MODERN f a n c y s e r i f
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
123456789
Lorem ipsum dolor sit amet, consecte
adipisici elit, sed eiusmod tempor est
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris
ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur in sint
occaecat cupidatat non proident, sunt
in culpa qui officia deserunt mollit ut
anim id est laborum nostrud exerca.

26. FONTS
MODERN f a n c y s e r i f
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
123456789
Lorem ipsum dolor sit amet, consectesum
adipisici elit, sed ure eiusmod tempor in
incididunt ut labore et dolore in magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore exercus
nulla pariatur. Excepteur sint occaecat ut
cupidatat non proident, sunt in culpa est
qui officia deserunt mollit anim id est
laborum incide ut non exercita magna.

27. FONTS
BAROQUE o p u l e n t s c r i p t
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y Z
a b c d e f g h i j k l m n o
p q r s t u v w x y z
1234567890
Lorem ipsum dolor sit amet, consecte adipisici elit,
sed eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris ut aliquip
ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit
anim id est laborum.

28. THE
DESIGN
applied examples

29. BANANA l o o s e p o w d e r

30. COLOR POP l i p b a l m

31. Nett 3gr Nett 3gr
BEAUTY BLINK FAME
l i q u i d e y e s h a d o w

32. SILHOUETTE e y e l i n e r
SILHOUETTE
b l e n d e d b r o w

33. ALTERNATE
LOGO

34. LOGO
BAROQUE o r n a t e d e s i g n
Make the logo design sleeker, sharper and classy
by using line technique. Present the product
simply and elegantly.

35. COLOR POP l i p b a l m
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm

36. COLOR POP l i p b a l m
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
Nett 3,5 gr
Lip Balm
COLOR POP
Lip Balm

37. BANANA l o o s e p o w d e r
Banana
F E M M E
L O O S E P O W D E R

38. F in
C e n t r i c C o m m u n i c a t i o n