1. LOGO INVERTED
LOGO
COLOR PALETTE
ICON
SABON
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
fox in the snow
A B C D E F G H I J K L M N O P QR S T U V W XY Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
PRIMARY TYPEFACE
PATTERNS
SECONDARY TYPEFACE
ALTERNATE ARRANGEMENTS
BRAND INSPIRATION
B L A C K
# 3 0 2 F 2 F
4 8 / 4 7 / 4 7
6 9 / 6 4 / 6 3 / 6 2
W H I T E
# F F F F F F
2 5 5 / 2 5 5 / 2 5 5
0 / 0 / 0 / 0
W H I T E
G R E Y
# E 5 E 5 D F
2 2 9 / 2 2 9 / 2 2 3
9 / 6 / 1 0 / 0
P R I M A R Y PA L E T T E
C O P P E R
# C 6 7 C 5 C
1 9 8 / 1 2 4 / 9 2
1 9 / 5 8 / 6 7 / 3
L A V E N D E R
# A 9 A 3 C 6
1 6 9 / 1 6 3 / 1 9 8
3 4 / 3 3 / 6 / 0
S E C O N D A R Y PA L E T T E
DESIGN. WEB. PRINT.
OLIVER
FOX
INFO@OLIVERFOXADVERTISING.COM
OLIVERFOXADVERTISING.COM
Au
gust 5, 20
15Coley O’To
ol
Oliver Fox Ad
vertising
57
60
Legacy
Drive, Suite
B3
-404
Plano, Texas 76
05
2
Dear Coley,
We have
worked hard together to establish an
appropriate brand that expresses the
nature and personality
of your
business. How
ever, branding
goes
far beyond
the design
of your
identity marks
and stationery. In order to maximize the tim
e, eff
ort and dollars
you have
invested
in this brand developm
ent project, it will be
necessary for you and all
of your
em
ployees to be
vigilant in your
use of these materials. These seem
ingly sm
all
details
all work together to establish a “look” that places
your
business appropriately in
its
category, and creates the impression
of
order and professionalism.
When writing a business letter on
this stationery, you will start the date 2.5 inches
from
the left edge
and 2.5 inche from
the top edge. Type
will be
set in 10
pt
font size,
12
pt
leading, Aller Light typeface, with
left alignm
ent. The column width will be
2.5
inchew
ide. Paragraph indents will be
.28 inches. Skip two line spaces
between the date
and address block. Skip only a single line between the address block and the salutatio
n,
and between the salutatio
n and the body
of the letter. The first line of the first paragraph
will not need
to be
indented. Skip a single line between the body
of the letter and the
complimentary closing and two lines
between the complimentary closing and the your
typeset name, leaving room
for your
signature. The letter should set no
closer to the
bottom
edge
than
2 inches. If the letter runs
longer, then
you should use a second
page.
Strict and consistent use of these form
al guidelines
will be
instrumental is making
the most of this identity system
.
Sincerely,
Kristy HoGraphic Designer
w
oliverfo
xsolu
tio
ns.co
m
p
21
4.2
05
.26
50
e
inf
o@
oliverfo
xsolu
tio
ns.co
m
a
57
60
Legacy
Drive
,
Suite
B3
-404Pla
no, TX
75
02
4
we dare you.
graphic design services | a la carte menu
Logo ($450) Brand Style Guide ($250) Email Signature ($325)
Facebook Cover Photo ($325) Business Cards ($175) Letterhead ($175)
#10 Envelope ($125) Thank You Card ($125) Thank You Envelope ($110)
DESIGN. WEB. PRINT.
O L I V E R F OX A DV E R T I S I N G / W E B O F -X .CO M / E M A I L I N FO @ O L I V E R FOX A DV E R T I S I N G .CO M / P H O N E 2 1 4 . 9 97. FOX 1
All of the Above
(exluding website)ONE
SWEET
DEAL
$1,500
Recommended:
Complete Branding Package
Au
gust 5, 20
15Coley O’To
ol
Oliver Fox Ad
vertising
57
60
Legacy
Drive, Suite
B3
-404
Plano, Texas 76
05
2
Dear Coley,
We have
worked hard together to establish an
appropriate brand that expresses the
nature and personality
of your
business. How
ever, branding
goes
far beyond
the design
of your
identity marks
and stationery. In order to maximize the tim
e, eff
ort and dollars
you have
invested
in this brand developm
ent project, it will be
necessary for you and all
of your
em
ployees to be
vigilant in your
use of these materials. These seem
ingly sm
all
details
all work together to establish a “look” that places
your
business appropriately in
its
category, and creates the impression
of
order and professionalism.
When writing a business letter on
this stationery, you will start the date 2.5 inches
from
the left edge
and 2.5 inche from
the top edge. Type
will be
set in 10
pt
font size,
12
pt
leading, Aller Light typeface, with
left alignm
ent. The column width will be
2.5
inchew
ide. Paragraph indents will be
.28 inches. Skip two line spaces
between the date
and address block. Skip only a single line between the address block and the salutatio
n,
and between the salutatio
n and the body
of the letter. The first line of the first paragraph
will not need
to be
indented. Skip a single line between the body
of the letter and the
complimentary closing and two lines
between the complimentary closing and the your
typeset name, leaving room
for your
signature. The letter should set no
closer to the
bottom
edge
than
2 inches. If the letter runs
longer, then
you should use a second
page.
Strict and consistent use of these form
al guidelines
will be
instrumental is making
the most of this identity system
.
Sincerely,
Kristy HoGraphic Designer
w
oliverfo
xsolu
tio
ns.co
m
p
21
4.2
05
.26
50
e
inf
o@
oliverfo
xsolu
tio
ns.co
m
a
57
60
Legacy
Drive
,
Suite
B3
-404Pla
no, TX
75
02
4
we dare you.
Website Design (starting at $1,050)
* Prices good thorugh Summer of 2017.
** Prices subject to change. Additional charges may apply.
over $2000 value!