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The Magic Wand – Brand Guideline

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The Magic Wand – Brand Guideline

  1. 1. Brand Guidelines The Magic Wand A digital education series
  2. 2. Brand Guideline INDEX Logotype Primary Variations Don’t Colour Typography Newsletter 1 2 3 4 5 6 7 P1 The Magic Wand January 2015
  3. 3. Logotype Primary Our primary logotype is in vertical form. Our primary logotype will be present on all our stationery and web graphics in this form. In some cases like social media profiles and newsletters we will use circular and square logos as the profile image. Clearspace In order to maintain the aesthetic appeal of the logo, we require that the designers to maintain a certain amount of clear space where there is no other graphic element, or text placed. Smallest Size Use For print minimum size is 1 in width. For digital application minimum size is 185px width. The Magic Wand A digital education series Primary Logotype Clearspace The Magic Wand A digital education series X X/4 X/4 X/4 P2 The Magic Wand January 2015
  4. 4. Logotype Variations Social Media For social media platform business profile pics we will use a circular or square logo which will not have ‘The Magic Wand’ and byline copy on it. Monocromatic This should be used when there are not enough colors to reproduce the Primary logo. Square Monocromatic Circular P3 The Magic Wand January 2015
  5. 5. Logotype Don’t To make sure our logo appears consistently across all our communications and marketing materials. We have identified few ways we don’t want our logotype to appear. The Magic Wand A digital education series Wordmark alone Symbol alone Symbol alone Drop shadows P4 The Magic Wand January 2015
  6. 6. Logotype Colour The Magic Wand Blue is our primary colour. We use The Magic Wand Blue to signify security, confidence, and sense of calmness. We use this colour on buttons, interaction elements. The Magic Wand Blue Pantone Solid Coated 660 C C81 M42 Y6 K0 R37 G129 B188 The Magic Wand Red Pantone Solid Coated 709 C C0 M77 Y49 K0 R241 G97 B106 Black Pantone Black 6 C C70 M50 Y30 K100 R0 G0 B0 Black Pantone 663 C C0 M0 Y0 K0 R0 G0 B0 P5 The Magic Wand January 2015
  7. 7. Logotype Typography The Magic Wand Blue uses Proxima Nova Typeface in the logo and Helvetica Neue in Print and Web design. Proxima Nova Bold AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUuVv XxYyZz 1234567890 Light AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUuVv XxYyZz 1234567890 Helvetica Neue Bold AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUuVv XxYyZz 1234567890 Light AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUuVv XxYyZz 1234567890 Logotype Content typeface P6 The Magic Wand January 2015
  8. 8. Newsletter Anatomy Primary aim of the newsletter is to give the user information they would be interested, in least amount of time. For this reason we keep a lot of breathing space around each story and large Call–to–action buttons Content typeface Helvetica Bold AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUuVv XxYyZz 1234567890 Regular AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUuVv XxYyZz 1234567890 Email not displaying? View in browser Forward to a friend THE MAGIC WAND 34 Hilton Drive, CBD, Vancouver Call us on 604 726 2571 Copyright The Magic Wand. All rights reserved KEN ROBINSON Science of Logo Design Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Ken creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs. Play the video FEATURED VIDEO VIEW FULL STORY Design Effects With Photoshop CS4 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. >> View full story in Tutorials VIEW FULL STORY Wordpress Basics for Designers Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. >> View full story in Tips and tricks VIEW FULL STORY Overview of Creative Cloud Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. >> View full story in Blog You’re receiving this because you’ve subscribed to The Magic Wand Newsletter. UNSUBSCRIBE FROM THIS LIST | UPDATE SUBSCRIPTION PREFERENCES | VIEW EMAIL IN BROWSER Sharing Our Passion for Building Incredible Designs Touch friendly call to action button Featured video Masthead Newsletter buttons Story heading Call to action button and story category The Magc Wand Contact Information and social media buttons. Spacing Newsletter buttons P7 The Magic Wand January 2015
  9. 9. The Magic Wand January 2015Akshay Chauhan

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