DES 116 (Visual Communication)

1. 1
P H R I N D
P H R I N D

2. 2 3
T A B L E O F C O N T E N T S
M I S S I O N S TAT E M E N T
LO G O D E S I G N
B U S I N E S S S YS T E M
M A R K E T I N G
4
6
16
24

3. 4 5
M I S S I O N S T A T E M E N T
PHRIND is there to eliminate the fear of the outside world.
A wearable, epinephrine necklace for bee stings for
portability, convenience, and safety.

4. 6 7
L O G O D E S I G N
An implied 3 dimensional diamond acts as the front of
PHRIND. It is not only a diamond, but also a double edge
sword to play off the irony of combating a bee sting with a
needle.The lines on the logo represent the strength in a bee’s
horizontal stripes and the 3d aspect plays off of a jewel’s
form. It is beautiful and powerful.

5. 8 9
C O LO R PA L E T T E
HEX CODE RGB
R 245
G 205
B 99
R 224
G 183
B 92
R 196
G 154
B 82
#f5d63
#e0b75c
#c49a52
CMYK
C 4%
M 18%
Y 72%
K 0%
C 11%
M 26%
Y 75%
K 2%
C 23%
M 38%
Y 79%
K 1%
PANTONE
134 C
141 C
7407 C
B & W PA L E T T E
HEX CODE RGB
R 209
G 209
B 210
R 160
G 159
B 159
R 103
G 103
B 102
#d1d1d2
#a09f9f
#676766
CMYK
C 17%
M 13%
Y 13%
K 0%
C 34%
M 28%
Y 28%
K 8%
C 260%
M 51%
Y 51%
K 20%
PANTONE
Cool Gray
1 C
422 C
Cool Gray
10 C

6. 10 11
D I M E N S I O N S
1 . 7 5 ”
0 . 8 8 ”
5.05”
2.51”
2.53”
1.15”
0.72”0.61”0.80”0.89”
0.43”0.75”0.71”

7. 12 13
A C C E P TA B L E U S E S
P H R I N D
P H R I N D
- correct dimensions
- correct color
- text sits underneath
logo
- 240 kerning
- text centered with
vertical middle of logo
- width of text is slightly
wider than logo’s width
- correct dimensions
- correct B&W color
- logo is larger than
text
- 240 kerning
- text centered with
horizontal middle of
logo
-length of text is slightly
longer than logo’s
height
U N - A C C E P TA B L E U S E S
P H R I N D
distorted
x-height of text
matches the logo’s
height (or extends
farther)
wrong color
P H R I N D
text is smaller than
height of logo
wrong orientation
P H R I N D
text is smaller than
width of logo
P H R I N D
text is too large

8. 14 15
T Y P O G R A P H Y
P H R I N DBRAND NAME ITC Avant Garde Gothic Std - Extra Light
kerning: 240
size: 48
capital letters
TITLES
HEADER 1
HEADER 2
HEADER 3
ITC Avant Garde Gothic Std - Bold Condensed ITC
Avant Garde Gothic Std - Demi Condensed
ITC Avant Garde Gothic Std - Medium Condensed
ITC Avant Garde Gothic Std - Book Condensed
kerning: 0
size: 16
capital letters
HEADLINES
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore
eu fugiat nulla pariatur.
ITC Avant Garde Gothic Std - Book
kerning: 0
size: 12
BODY TEXT
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat
nulla pariatur.
Bell MT Std
kerning: 0
size: 12
LETTERHEAD

9. 16 17
B U S I N E S S S Y S T E M
The strength of the logo is apparent in all forms of the
business system. Simple, tasteful, and classy applications that
speak to a modern, minimalist look as well as a professional,
medical one.

10. 18 19
L E T T E R H E A D
P H R I N D
sdf
123 Honeycomb St.
Davis,CA 95616
530-PHR-INDD
www.phrind.com
To Whom It May Concern:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem
consequat, accumsan elit nec, finibus tortor. Donec tempus, risus sed aliquam
vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non
ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at finibus
interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam
quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar
odio id efficitur feugiat.
Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte-
tur fringilla tincidunt. Vestibulum nisl turpis, efficitur hendrerit mauris at,
suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc
eu consequat enim, id fringilla nisl. Vestibulum tincidunt finibus nibh, at
vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam
molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi.
Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla
lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor efficitur.
Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla
dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales,
auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum
lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae
efficitur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus
sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat.
Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed
imperdiet justo blandit sagittis. Cras commodo commodo porta.
JENNIFER WU
founder
PAPER SIZE Paper size is the standard US letterhead size
8.5” x 11”.
The letterhead will be printed on Tycoon Beige
Letterhead which is inkjet and laser printer
compatible, acid and lignin free, and has a 70
lb text stock.
PAPER TYPE
The letterhead functions as a stationary for business proposals, inquiries,
letters, and communicating with the client.

11. 20 21
B U S I N E S S C A R D
CARD SIZE Card size is standard US card size 3.5” x 2”.
The card will be printed on Premium Luxe
paper stock with a blind deboss on the logo’s
lines and a 12pt thickness.
CARD TYPE
The business card consists of the logo displayed at a diagonal to hit the 90
degree angle of the card perfectly in the middle.The same logo is mirrored
on the opposite side of the card along with the name of our business and our
information.
P H R I N D
123 Honeycomb St.
Davis, CA 95616
530-PHR-INDD
www.phrind.com
J E N N I F E R W U
founder

12. 22 23
E N V E LO P E
ENVELOPE SIZE Envelope size is standard US size 9.5” x 4.125”.
The envelope material will be LUX-4860-07 (SKU)
in Nude with an 80 lb paper weight. Inside of
envelope will contain the logo on LUX lining.
ENVELOPE TYPE
The envelope dares to be more on the artistic, adventurous side, complete
with the logo halved on the envelope’s flap as well as a color block form for
the inside.
P H R I N Dsdf
123 Honeycomb St.
Davis,CA 95616
530-PHR-INDD

13. 24 25
M A R K E T I N G
The marketing campaign will consist of marketing the
necklace to hospitals and pharmacies with informative
posters, creating a magazine ad for health and wellness/
medical magazines, and creating a website for a larger
advertising market.
Further steps would be to create promotional items such
as shirts, water canteens, and tote bags for medical
conventions/expos just to get the name out there.

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M A G A Z I N E
Magazine ads will be placed inside medical and health magazines to draw in
a specific demographic.

15. 28 29
P O S T E R
Posters will be hung around medical buildings, in shopping malls, and on
bulletin boards to raise awareness.
a wearable, epinephrine necklace
for those allergic to bee stings.
P H R I N D
check us out:
PHRIND.com

16. 30 31
W E B S I T E / A P P
A website acts as the official store front to PHRIND, making it easily accessible
for clients and easily reachable across a broad market.
An app makes it easy for wearers to refill their prescription, find a location/
pharmacy for easy pickup, contact info and messaging for good client
communication, and a place to shop for different PHRIND accessories.

17. 32 33
P R O M OT I O N A L I T E M S
Promotional items will be given out at conventions, medical expos, and even
college campuses to spread the brand name and logo.