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LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
CORPORATE
BRAND
MANUAL
This Brand Manual is designed to concisely define the L-BWT project Identity so
that it can be used consistently by its management, staff, and members to market
and publicise L-BWT project and its products, brands and events.
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
TABLE OF
CONTENTS
INTRODUCTION TO THE BRAND
COLOUR PALETTES
THE LOGO
TYPOGRAPHY: DIGITAL & PRINTED
VISUAL ELEMENTS
PHOTOGRAPHY
ICONOGRAPHY
VISUAL IDENTITY GUIDELINES
2
4
5
6
7
8
1
3
L-BWT PROJECT Corporate Identity Manual
7
GOALS & PURPOSE OF THE LESOTHO-BOTSWANA WATER
TRANSFER PROJECT:
The developmental goal of the project is to promote sustainable
socio-economic growth in the four riparian countries through climate-
resilient water resources development in the framework of Basin
wide cooperation. The L-BWT project will supply water for domestic,
agriculture and industrial usage to Botswana through a 700 km water
conveyance pipeline, to Lesotho and to the Republic of South Africa
from a dam in Makhaleng River which was originally part of the Lesotho
Lowlands Water Supply Scheme. The Project will transfer 150 million
m3 of water annually to Botswana, while supplying various users in
Lesotho and South Africa, with 50 million m3. The feasibility studies
are exploring a large dam that will also generate electricity, supply
Bloemfontein and enable irrigation for Lesotho.
BRANDING GOALS:
The aim of the brand development for Lesotho-Botswana water transfer
project, is to establish a unique and recognizable visual identity and to
enhance the visibility of the project and create brand awareness when
it comes to cooperating partners, potential development partners &
the general public.
INTRODUCTION TO THE BRAND
01
INTRODUCTION
TO THE BRAND
L-BWT PROJECT Corporate Identity Manual
9
THE LOGO
02
THE LOGO
Bold, straightforward and to-the-point, the logo is a currently a text-only design
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
L-BWT PROJECT L-BWT PROJECT
Corporate Identity Manual Corporate Identity Manual
10 11
CLEAR SPACE
The L-BWT project logo should always be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should
invade this space. Minimum clear space around the logo is indicated below by an X. As a guide, the height of the X is determined by measuring the
height from the top to the bottom of the L-BWT project’s logo.
This is the primary application of the L-BWT project logo and the
orientation which should always be considered first in any design.
L-BWT project is supported by the following partners and sponsors.
These logos should accompany artwork at all times and should be
displayed in the order and format as below.
AT THE TOP OF A DESIGN:
AT THE BOTTOM OF A DESIGN:
EXAMPLE: EXAMPLE:
This is a secondary application of the L-BWT project logo, and should
be used where it makes aesthetically sense to do so and where the
vertical left aligned application of the logo is not possible from a space
/ layout / design perspective.
LEFT-ALIGNED ORIENTATION SUPPORTING LOGOS ORIENTATIONS
HORISONTAL/CENTRALIZED AND RIGHT ALIGNED
ORIENTATIONS
THE LOGO
X - HEIGHT
THE LOGO
MINIMUM SIZE
The minimum recommended size of the logo is
14 mm high for print and 42px on screen.
Print: 14 mm
Screen: 42px
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
Southern Africa
Southern Africa
Southern Africa
O
R
A
N
G
E
- SENQU RIVER COM
M
I
S
S
I
O
N
Established 2000
ORASECOM
B
O
T
SWANA LESO
T
H
O
N
A
M
I
B
IA
SOUTH
A
F
R
I
C
A
O
R
A
N
G
E
- SENQU RIVER COM
M
I
S
S
I
O
N
Established 2000
ORASECOM
B
O
T
SWANA LESO
T
H
O
N
A
M
I
B
IA
SOUTH
A
F
R
I
C
A
O
R
A
N
G
E
- SENQU RIVER COM
M
I
S
S
I
O
N
Established 2000
ORASECOM
B
O
T
SWANA LESO
T
H
O
N
A
M
I
B
IA
SOUTH
A
F
R
I
C
A
L-BWT PROJECT L-BWT PROJECT
Corporate Identity Manual Corporate Identity Manual
12 13
REVERSED LOGO APPLICATIONS AND ACCEPTABLE
BACKGROUND COLOUR VARIATIONS:
The L-BWT project logo can be used on top of a solid fill of one of the
primary brand colours in the following ways:
LOGO APPLICATIONS OVER
IMAGES:
The L-BWT project logo may only
be used over an image if it is clearly
visible.
B&W (POSITIVE AND NEGATIVE)
SOLID COLOURS
CORRECT APPLICATIONS:
INCORRECT APPLICATIONS:
THE LOGO THE LOGO
L-BWT PROJECT Corporate Identity Manual
15
OUR COLOURS ARE AVAILABLE IN CMYK AND RGB
FORMULAS.
SPOT:
Where cost is not prohibitive it is preferred that the Pantone MATCHING
SYSTEM® spot colour alternatives are used. The colours shown here
have not been evaluated by Pantone, Inc. for accuracy and may not
match the PANTONE Colour Standards. For accurate colour standards,
refer to the current edition of the PANTONE Colour Formula Guide.
PANTONE® is a registered trademark of Pantone, Inc.
CMYK:
The CMYK (process colour) specifications are to be used for printing
purposes and in processes where spot colour is restricted. For example,
in magazines.
RGB:
The RGB (monitor colour) equivalents are only for electronic use. For
example, in websites, television and audio-visual presentations.
PRIMARY COLOURS
Our primary colour palette consists of a dark blue colour representing
water. The primary colours can be used in our visual language system
throughout L-BWT project’s communication and is representative
of the corporate look and feel of the L-BWT project’s brand. These
colours should always dominate any layout to ensure our brand
remains recognisable. Tints of these colours can also be used.
SECONDARY COLOURS
Our secondary colour palette consists of other tints of blue and grey.
Secondary colours can be used sparingly in print and digital designs
or in graphs, tables and infographics. It can also be used to highlight
certain elements or information in a design. Tints of these colours can
also be used. The L-BWT project’s secondary grey can be used for
body copy and typography purposes.
COLOUR PALETTES
03
COLOUR
PALETTES
L-BWT PROJECT Corporate Identity Manual
17
L-BWT PROJECT Corporate Identity Manual
16
BRAND COLOUR PALETTES BRAND COLOUR PALETTES
TINTS TINTS
100% 90% 80% 70% 40%
60% 30%
50% 20%
100% 90% 80% 70% 40%
60% 30%
50% 20% 10%
100% 90% 80% 70% 40%
60% 30%
50% 20% 10%
10%
BLUE 2
BURNT ORANGE
C76 M32 Y10 K8
C12 M66 Y91 K2
R96 G130 B173
R188 G115 B54
HEX 5F82AD
HEX BB7335
PRIMARY & SECONDARY COLOUR
DOMINANCE RATIOS IN A DESIGN
Blue 1: 40%
Blue 2: 20%
Blue 3: 20%
Burnt orange: 10%
Light Orange: 10%
PRIMARY BRAND COLOURS:
SECONDARY BRAND COLOURS:
60%
20%
20%
BLUE 1
C100 M55 Y13 K11
R54 G89 B142
HEX 35598D
100% 90% 80% 70% 40%
60% 30%
50% 20% 10%
BLUE 3
C62 M0 Y6 K0
R136 G194 B229
HEX 88C1E5
100% 90% 80% 70% 40%
60% 30%
50% 20% 10%
LIGHT ORANGE
C0 M47 Y71 K0
R222 G161 B90
HEX DDA05A
100% 90% 80% 70% 40%
60% 30%
50% 20% 10%
GREY
C0 M0 Y0 K75
R85 G85 B85
HEX 555555
L-BWT PROJECT Corporate Identity Manual
19
PRIMARY TYPEFACE 1
Gotham
Gotham is the primary display font used for L-BWT project headings, subheadings and body copy in professional
designs. Preferred use of the font is in upper and lower case. Refer to the secondary typeface (Arial) for use in
internal Microsoft and Powerpoint documents.
Gotham Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Gotham Book
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Gotham Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Gotham Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Gotham Black
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Gotham Ultra
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
TYPOGRAPHY
04
TYPOGRAPHY
L-BWT PROJECT Corporate Identity Manual
21
L-BWT PROJECT Corporate Identity Manual
20
SECONDARY SCRIPT TYPEFACE
Buckey
Buckey is a secondary script font that can be used in special
circumstances where a script font is required to obtain a certain effect
or style in a design. Font should be used sparingly and preferred use
of the font is in lower case.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Arial Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Arial Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Arial is used as the font for body copy and headings in digital instances
where the primary font is not available, for instance in internal MS
Word or Powerpoint documents. Preferred use of the font is in upper
and lower case.
Arial
DIGITAL TYPEFACE
TYPOGRAPHY TYPOGRAPHY
L-BWT PROJECT Corporate Identity Manual
23
Water or pipeline inspired patterns type of patterns can be used in
L-BWT project designs where there is a need for it. Examples of
pattern executions are presented below:
WATER PATTERNS
USE OF PATTERNS OR BACKGROUNDS
05
VISUAL ELEMENTS
L-BWT PROJECT Corporate Identity Manual
25
L-BWT PROJECT Corporate Identity Manual
24
PIPELINE BACKGROUNDS
L-BWT PROJECT Corporate Identity Manual
27
L-BWT project’s photographic style should reflect high quality, warm toned
images of the natural environments, water sources and pipelines. The
photographic colours and tints should fit in with the blue tones of the brand
where ever possible
PRIMARY PHOTOGRAPHIC STYLE
06
PHOTOGRAPHY
STYLE
L-BWT PROJECT Corporate Identity Manual
29
L-BWT PROJECT Corporate Identity Manual
28
L-BWT PROJECT Corporate Identity Manual
31
Thin line icons for the brand should be used to keep in line with a style
of the L-BWT project brand
Icons can be used as on solid brand colour circles, outlined circles or
as standalone
ICONOGRAPHY
07
ICONOGRAPHY
L-BWT PROJECT Corporate Identity Manual
33
08
VISUAL IDENTITY
GUIDELINES
CORPORATE COLLATERAL
BUSINESS CARDS
Size: 95(w) x 60(L)
Font: Gotham
Colours:
Logos: Only Orasecom & flag arrangement at top, followed by LBWT
project below
O
R
A
N
G
E
- SENQU RIVER COM
M
I
S
S
I
O
N
Established 2000
ORASECOM
B
O
T
SWANA LESO
T
H
O
N
A
M
I
B
IA
SOUTH
A
F
R
I
C
A
ENG. VICTOR MALE (ERB UGANDA)
Senior Project Manager
Climate Resilient IWRM Investment Plan and
L-BWT Multipurpose Transboundary Project
Orange Senqu River Commission (ORASECOM)
Block A, 66 Corporate Park, 269 Von Willigh Avenue
Centurion, Republic of South Africa
victor.male@orasecom.org
+27 12 663 6826 +277 80677875 / +256772748308
BLUE 1
C100 M55 Y13 K11
R54 G89 B142
HEX 35598D
BLUE 3
C62 M0 Y6 K0
R136 G194 B229
HEX 88C1E5
L-BWT PROJECT Corporate Identity Manual
35
L-BWT PROJECT Corporate Identity Manual
34
EMAIL SIGNATURES
Font: Gotham
Colours:
POWERPOINT TEMPLATE
Digital Font: Arial
Colours: LBWT project Blues
LBWT project waves brand pattern
See sample below for logo arrangements
BLUE 1
C100 M55 Y13 K11
R54 G89 B142
HEX 35598D
BLUE 3
C62 M0 Y6 K0
R136 G194 B229
HEX 88C1E5
CORPORATE COLLATERAL CORPORATE COLLATERAL
L-BWT PROJECT Corporate Identity Manual
37
L-BWT PROJECT Corporate Identity Manual
36
COMPANY FOLDER
Font: Gotham
Colours: LBWT project brand colours
CORPORATE COLLATERAL MARKETING COLLATERAL
A4 PROJECT BRIEF
Logos Top: Orasecom & country Flags
LBWT project logo
Logos Bottom: See sample for arrangement
Font: Gotham
Colours: LBWT brand colours
Logos Top: Orasecom & country Flags
LBWT project logo
Logos Bottom: See sample for arrangement
L-BWT PROJECT Corporate Identity Manual
39
L-BWT PROJECT Corporate Identity Manual
38
MARKETING COLLATERAL
MEETING INVITATION TEMPLATE
Logos Top: Orasecom & country Flags
LBWT project logo underneath
Logos Bottom: See sample for arrangement
Font: Gotham
Colours: LBWT brand colours
LESOTHO-BOTSWANA
WATER TRANSFER
PROJECT
O
R
A
N
G
E
- SENQU RIVER COM
M
I
S
S
I
O
N
Established 2000
ORASECOM
B
O
T
SWANA LESO
T
H
O
N
A
M
I
B
IA
SOUTH
A
F
R
I
C
A
Stakeholder Engagement Session
The L-BWT project will supply water to Botswana,
Lesotho and South Africa from the Makhaleng
Dam, through a 700 km water conveyance
pipeline from Lesotho, through South Africa,
to Botswana for domestic, agriculture and
industrial usage. The ground-breaking project
is a multi-purpose infrastructure project, set
to be the first transboundary initiative of its
kind on the African continent. This informative
Stakeholder Engagement Session will offer a
better understanding of the project, its objectives,
the timeline of implementation and its current
status. As a stakeholder this is your opportunity to
engage and gain better insight into the scope of
the project and its envisaged impact on the water
supply demands.
Join us online for an engaging information
session, to find out about the progress and
preparation of this project and the lessons
learned thus far.
08:00 for 08:30
Wednesday 30 August, 2023
Woodlane Hotel, Gaborone
Southern Africa
PROMOTIONAL COLLATERAL
PULL UP BANNERS
Logos Top: Orasecom & country Flags
LBWT project logo
Logos Bottom: See sample for arrangement
Font: Gotham
Colours: LBWT brand colours
L-BWT PROJECT Corporate Identity Manual
41
L-BWT PROJECT Corporate Identity Manual
40
PROMOTIONAL COLLATERAL
VEHICLE BRANDING
Logos: Orasecom and LBWT project logo - Full colour
Vehicle: Toyota Fortuner
L-BWT PROJECT Corporate Identity Manual
42

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Lesotho-Botswana Water Project Brand Manual developed with new logo

  • 2. This Brand Manual is designed to concisely define the L-BWT project Identity so that it can be used consistently by its management, staff, and members to market and publicise L-BWT project and its products, brands and events. LESOTHO-BOTSWANA WATER TRANSFER PROJECT
  • 3. TABLE OF CONTENTS INTRODUCTION TO THE BRAND COLOUR PALETTES THE LOGO TYPOGRAPHY: DIGITAL & PRINTED VISUAL ELEMENTS PHOTOGRAPHY ICONOGRAPHY VISUAL IDENTITY GUIDELINES 2 4 5 6 7 8 1 3
  • 4. L-BWT PROJECT Corporate Identity Manual 7 GOALS & PURPOSE OF THE LESOTHO-BOTSWANA WATER TRANSFER PROJECT: The developmental goal of the project is to promote sustainable socio-economic growth in the four riparian countries through climate- resilient water resources development in the framework of Basin wide cooperation. The L-BWT project will supply water for domestic, agriculture and industrial usage to Botswana through a 700 km water conveyance pipeline, to Lesotho and to the Republic of South Africa from a dam in Makhaleng River which was originally part of the Lesotho Lowlands Water Supply Scheme. The Project will transfer 150 million m3 of water annually to Botswana, while supplying various users in Lesotho and South Africa, with 50 million m3. The feasibility studies are exploring a large dam that will also generate electricity, supply Bloemfontein and enable irrigation for Lesotho. BRANDING GOALS: The aim of the brand development for Lesotho-Botswana water transfer project, is to establish a unique and recognizable visual identity and to enhance the visibility of the project and create brand awareness when it comes to cooperating partners, potential development partners & the general public. INTRODUCTION TO THE BRAND 01 INTRODUCTION TO THE BRAND
  • 5. L-BWT PROJECT Corporate Identity Manual 9 THE LOGO 02 THE LOGO Bold, straightforward and to-the-point, the logo is a currently a text-only design LESOTHO-BOTSWANA WATER TRANSFER PROJECT
  • 6. L-BWT PROJECT L-BWT PROJECT Corporate Identity Manual Corporate Identity Manual 10 11 CLEAR SPACE The L-BWT project logo should always be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this space. Minimum clear space around the logo is indicated below by an X. As a guide, the height of the X is determined by measuring the height from the top to the bottom of the L-BWT project’s logo. This is the primary application of the L-BWT project logo and the orientation which should always be considered first in any design. L-BWT project is supported by the following partners and sponsors. These logos should accompany artwork at all times and should be displayed in the order and format as below. AT THE TOP OF A DESIGN: AT THE BOTTOM OF A DESIGN: EXAMPLE: EXAMPLE: This is a secondary application of the L-BWT project logo, and should be used where it makes aesthetically sense to do so and where the vertical left aligned application of the logo is not possible from a space / layout / design perspective. LEFT-ALIGNED ORIENTATION SUPPORTING LOGOS ORIENTATIONS HORISONTAL/CENTRALIZED AND RIGHT ALIGNED ORIENTATIONS THE LOGO X - HEIGHT THE LOGO MINIMUM SIZE The minimum recommended size of the logo is 14 mm high for print and 42px on screen. Print: 14 mm Screen: 42px LESOTHO-BOTSWANA WATER TRANSFER PROJECT LESOTHO-BOTSWANA WATER TRANSFER PROJECT LESOTHO-BOTSWANA WATER TRANSFER PROJECT LESOTHO-BOTSWANA WATER TRANSFER PROJECT Southern Africa Southern Africa Southern Africa O R A N G E - SENQU RIVER COM M I S S I O N Established 2000 ORASECOM B O T SWANA LESO T H O N A M I B IA SOUTH A F R I C A O R A N G E - SENQU RIVER COM M I S S I O N Established 2000 ORASECOM B O T SWANA LESO T H O N A M I B IA SOUTH A F R I C A O R A N G E - SENQU RIVER COM M I S S I O N Established 2000 ORASECOM B O T SWANA LESO T H O N A M I B IA SOUTH A F R I C A
  • 7. L-BWT PROJECT L-BWT PROJECT Corporate Identity Manual Corporate Identity Manual 12 13 REVERSED LOGO APPLICATIONS AND ACCEPTABLE BACKGROUND COLOUR VARIATIONS: The L-BWT project logo can be used on top of a solid fill of one of the primary brand colours in the following ways: LOGO APPLICATIONS OVER IMAGES: The L-BWT project logo may only be used over an image if it is clearly visible. B&W (POSITIVE AND NEGATIVE) SOLID COLOURS CORRECT APPLICATIONS: INCORRECT APPLICATIONS: THE LOGO THE LOGO
  • 8. L-BWT PROJECT Corporate Identity Manual 15 OUR COLOURS ARE AVAILABLE IN CMYK AND RGB FORMULAS. SPOT: Where cost is not prohibitive it is preferred that the Pantone MATCHING SYSTEM® spot colour alternatives are used. The colours shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Colour Standards. For accurate colour standards, refer to the current edition of the PANTONE Colour Formula Guide. PANTONE® is a registered trademark of Pantone, Inc. CMYK: The CMYK (process colour) specifications are to be used for printing purposes and in processes where spot colour is restricted. For example, in magazines. RGB: The RGB (monitor colour) equivalents are only for electronic use. For example, in websites, television and audio-visual presentations. PRIMARY COLOURS Our primary colour palette consists of a dark blue colour representing water. The primary colours can be used in our visual language system throughout L-BWT project’s communication and is representative of the corporate look and feel of the L-BWT project’s brand. These colours should always dominate any layout to ensure our brand remains recognisable. Tints of these colours can also be used. SECONDARY COLOURS Our secondary colour palette consists of other tints of blue and grey. Secondary colours can be used sparingly in print and digital designs or in graphs, tables and infographics. It can also be used to highlight certain elements or information in a design. Tints of these colours can also be used. The L-BWT project’s secondary grey can be used for body copy and typography purposes. COLOUR PALETTES 03 COLOUR PALETTES
  • 9. L-BWT PROJECT Corporate Identity Manual 17 L-BWT PROJECT Corporate Identity Manual 16 BRAND COLOUR PALETTES BRAND COLOUR PALETTES TINTS TINTS 100% 90% 80% 70% 40% 60% 30% 50% 20% 100% 90% 80% 70% 40% 60% 30% 50% 20% 10% 100% 90% 80% 70% 40% 60% 30% 50% 20% 10% 10% BLUE 2 BURNT ORANGE C76 M32 Y10 K8 C12 M66 Y91 K2 R96 G130 B173 R188 G115 B54 HEX 5F82AD HEX BB7335 PRIMARY & SECONDARY COLOUR DOMINANCE RATIOS IN A DESIGN Blue 1: 40% Blue 2: 20% Blue 3: 20% Burnt orange: 10% Light Orange: 10% PRIMARY BRAND COLOURS: SECONDARY BRAND COLOURS: 60% 20% 20% BLUE 1 C100 M55 Y13 K11 R54 G89 B142 HEX 35598D 100% 90% 80% 70% 40% 60% 30% 50% 20% 10% BLUE 3 C62 M0 Y6 K0 R136 G194 B229 HEX 88C1E5 100% 90% 80% 70% 40% 60% 30% 50% 20% 10% LIGHT ORANGE C0 M47 Y71 K0 R222 G161 B90 HEX DDA05A 100% 90% 80% 70% 40% 60% 30% 50% 20% 10% GREY C0 M0 Y0 K75 R85 G85 B85 HEX 555555
  • 10. L-BWT PROJECT Corporate Identity Manual 19 PRIMARY TYPEFACE 1 Gotham Gotham is the primary display font used for L-BWT project headings, subheadings and body copy in professional designs. Preferred use of the font is in upper and lower case. Refer to the secondary typeface (Arial) for use in internal Microsoft and Powerpoint documents. Gotham Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gotham Book A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gotham Medium A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gotham Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gotham Black A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gotham Ultra A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 TYPOGRAPHY 04 TYPOGRAPHY
  • 11. L-BWT PROJECT Corporate Identity Manual 21 L-BWT PROJECT Corporate Identity Manual 20 SECONDARY SCRIPT TYPEFACE Buckey Buckey is a secondary script font that can be used in special circumstances where a script font is required to obtain a certain effect or style in a design. Font should be used sparingly and preferred use of the font is in lower case. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Arial Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Arial Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Arial is used as the font for body copy and headings in digital instances where the primary font is not available, for instance in internal MS Word or Powerpoint documents. Preferred use of the font is in upper and lower case. Arial DIGITAL TYPEFACE TYPOGRAPHY TYPOGRAPHY
  • 12. L-BWT PROJECT Corporate Identity Manual 23 Water or pipeline inspired patterns type of patterns can be used in L-BWT project designs where there is a need for it. Examples of pattern executions are presented below: WATER PATTERNS USE OF PATTERNS OR BACKGROUNDS 05 VISUAL ELEMENTS
  • 13. L-BWT PROJECT Corporate Identity Manual 25 L-BWT PROJECT Corporate Identity Manual 24 PIPELINE BACKGROUNDS
  • 14. L-BWT PROJECT Corporate Identity Manual 27 L-BWT project’s photographic style should reflect high quality, warm toned images of the natural environments, water sources and pipelines. The photographic colours and tints should fit in with the blue tones of the brand where ever possible PRIMARY PHOTOGRAPHIC STYLE 06 PHOTOGRAPHY STYLE
  • 15. L-BWT PROJECT Corporate Identity Manual 29 L-BWT PROJECT Corporate Identity Manual 28
  • 16. L-BWT PROJECT Corporate Identity Manual 31 Thin line icons for the brand should be used to keep in line with a style of the L-BWT project brand Icons can be used as on solid brand colour circles, outlined circles or as standalone ICONOGRAPHY 07 ICONOGRAPHY
  • 17. L-BWT PROJECT Corporate Identity Manual 33 08 VISUAL IDENTITY GUIDELINES CORPORATE COLLATERAL BUSINESS CARDS Size: 95(w) x 60(L) Font: Gotham Colours: Logos: Only Orasecom & flag arrangement at top, followed by LBWT project below O R A N G E - SENQU RIVER COM M I S S I O N Established 2000 ORASECOM B O T SWANA LESO T H O N A M I B IA SOUTH A F R I C A ENG. VICTOR MALE (ERB UGANDA) Senior Project Manager Climate Resilient IWRM Investment Plan and L-BWT Multipurpose Transboundary Project Orange Senqu River Commission (ORASECOM) Block A, 66 Corporate Park, 269 Von Willigh Avenue Centurion, Republic of South Africa victor.male@orasecom.org +27 12 663 6826 +277 80677875 / +256772748308 BLUE 1 C100 M55 Y13 K11 R54 G89 B142 HEX 35598D BLUE 3 C62 M0 Y6 K0 R136 G194 B229 HEX 88C1E5
  • 18. L-BWT PROJECT Corporate Identity Manual 35 L-BWT PROJECT Corporate Identity Manual 34 EMAIL SIGNATURES Font: Gotham Colours: POWERPOINT TEMPLATE Digital Font: Arial Colours: LBWT project Blues LBWT project waves brand pattern See sample below for logo arrangements BLUE 1 C100 M55 Y13 K11 R54 G89 B142 HEX 35598D BLUE 3 C62 M0 Y6 K0 R136 G194 B229 HEX 88C1E5 CORPORATE COLLATERAL CORPORATE COLLATERAL
  • 19. L-BWT PROJECT Corporate Identity Manual 37 L-BWT PROJECT Corporate Identity Manual 36 COMPANY FOLDER Font: Gotham Colours: LBWT project brand colours CORPORATE COLLATERAL MARKETING COLLATERAL A4 PROJECT BRIEF Logos Top: Orasecom & country Flags LBWT project logo Logos Bottom: See sample for arrangement Font: Gotham Colours: LBWT brand colours Logos Top: Orasecom & country Flags LBWT project logo Logos Bottom: See sample for arrangement
  • 20. L-BWT PROJECT Corporate Identity Manual 39 L-BWT PROJECT Corporate Identity Manual 38 MARKETING COLLATERAL MEETING INVITATION TEMPLATE Logos Top: Orasecom & country Flags LBWT project logo underneath Logos Bottom: See sample for arrangement Font: Gotham Colours: LBWT brand colours LESOTHO-BOTSWANA WATER TRANSFER PROJECT O R A N G E - SENQU RIVER COM M I S S I O N Established 2000 ORASECOM B O T SWANA LESO T H O N A M I B IA SOUTH A F R I C A Stakeholder Engagement Session The L-BWT project will supply water to Botswana, Lesotho and South Africa from the Makhaleng Dam, through a 700 km water conveyance pipeline from Lesotho, through South Africa, to Botswana for domestic, agriculture and industrial usage. The ground-breaking project is a multi-purpose infrastructure project, set to be the first transboundary initiative of its kind on the African continent. This informative Stakeholder Engagement Session will offer a better understanding of the project, its objectives, the timeline of implementation and its current status. As a stakeholder this is your opportunity to engage and gain better insight into the scope of the project and its envisaged impact on the water supply demands. Join us online for an engaging information session, to find out about the progress and preparation of this project and the lessons learned thus far. 08:00 for 08:30 Wednesday 30 August, 2023 Woodlane Hotel, Gaborone Southern Africa PROMOTIONAL COLLATERAL PULL UP BANNERS Logos Top: Orasecom & country Flags LBWT project logo Logos Bottom: See sample for arrangement Font: Gotham Colours: LBWT brand colours
  • 21. L-BWT PROJECT Corporate Identity Manual 41 L-BWT PROJECT Corporate Identity Manual 40 PROMOTIONAL COLLATERAL VEHICLE BRANDING Logos: Orasecom and LBWT project logo - Full colour Vehicle: Toyota Fortuner
  • 22. L-BWT PROJECT Corporate Identity Manual 42