More Related Content Similar to Digital Age 2.0 - Brian Solis Similar to Digital Age 2.0 - Brian Solis (20) More from Now! Digital Business More from Now! Digital Business (17) Digital Age 2.0 - Brian Solis29. Consumer The Last Mile: The socialization of business Service Brand + Brand Representatives Brand Voice Public Relations Experience Trust Zone Peers Consumer Intent Sales Purpose Experts Influencers Perception Marketing Influence Value Support 36. Paid Social Graph Word of Mouth Social Media Optimization Sponsored Syndication Banners SEO Sponsored Posts Paid Tweets & Posts Virtual Goods Value Ads Apps Likes The Social Media Ecosystem Widgets Broadcast Brand Empathy Relevance Video Retweets Sharing Trending INFLUENCE REFERRALS Podcasts Tweets Images Tabs Shares Story Check-ins Updates Content Marketing Wall Posts Blogs Tweets Posts Livestreams Video Search Engine Optimization Owned Earned Viral FoFs Participatory 59. Metrics: The Value + Innovation Cycle Engage Listen Engage Learn + Adapt + Create Measure