IMC and You

686 views

Published on

Presentation given to the Univ. of Houston Chapter of PRSSA

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
686
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IMC and You

  1. 1. IMC and You<br />Succeeding in an Integrated World<br />Brian G. Smith, Ph.D.<br />
  2. 2. Communication Today<br />Feedback<br />Access<br />Communication is…<br />Relationships<br />Online<br />Network<br />Connection<br />Interaction<br />Social<br />Engagement<br />Dialogue<br />
  3. 3. Consider This<br />Best Job in the World<br />The winner?<br />
  4. 4. Communication is …<br />Your stakeholders communicating about you and with you.<br />The future of PR is integrated communication and focused dialogue<br />
  5. 5. Let’s talk about roles<br />Advertising<br />Promotion<br />Marketing<br />Branding, Sales<br />✔<br />Public Relations<br />Relationships<br />
  6. 6. The currency of communication is relationships<br />Are you ready to lead?<br />
  7. 7. Faking it?<br />Nordstroms<br />
  8. 8. Building Relationships<br />Heart<br />A Relationship Is…<br />Consistency<br />Mind<br />
  9. 9. Building Consistency<br />Message Overload leads to…<br />Integrating Publics, which calls for<br />Integrating Communications<br />It’s more than semantic<br />
  10. 10. The Dove Campaign<br />Heart<br />Mind<br />Consistency<br />Dove Links<br />Product<br />Video<br />
  11. 11. Integration is …<br />Content AND Behavior<br />Intended and Unintended Messages<br />Touchpoints<br />Media outlets<br />Synergy<br />Access<br />Stakeholders<br />Spontaneous and Natural<br />Relationships<br />
  12. 12. Where do you fit?<br />Content<br />Publics<br />Touchpoints<br />Access<br />Voice<br />
  13. 13. Internet, Integration, and Relationships<br />BNL<br />PF Changs Tweets<br />MLB Blogs<br />YouTube Deadliest Catch<br />Starbucks<br />PBSEngage<br />Kodak<br />
  14. 14. An Amazing Race<br />The Race to “Own” the Online Space<br />Current trends<br />Fuzzy Boundary<br />Editorial Decision vs. Purchase<br />Your Point of Differentiation: Knowing Publics<br />Dear PR Agents<br />
  15. 15. On the Inside<br />Integration is natural organizational involvement<br />In other words….<br />You are the organizational Integrators.<br />
  16. 16. What does this Mean for you<br />Know Branding, Reputation<br />Know the Roles of Advertising and PR<br />Know Digital Technology<br />Do you Tweet? <br />Do you Blog?<br />Know your Niche<br />The Need for General Specialists<br />
  17. 17. Questions?<br />Email: bgsmith@uh.edu<br />Blog: http://theorynpractice.com<br />Twitter: @indiesmith<br />

×