V49 teresalojatop 10 learning questions

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V49 teresalojatop 10 learning questions

  1. 1. Ma. Teresa C. Loja, M.D. MBAH
  2. 2. <ul><li>A. Interpretative </li></ul><ul><li>B. Intellectual </li></ul><ul><li>C. Interactive </li></ul><ul><li>D. Intuitive </li></ul>
  3. 3. <ul><li>Telemarketing </li></ul><ul><li>Sales Force </li></ul><ul><li>Electronics </li></ul><ul><li>Kiosk </li></ul>
  4. 4. <ul><li>Customization </li></ul><ul><li>Commerce </li></ul><ul><li>Community </li></ul><ul><li>Creativity </li></ul>
  5. 5. <ul><li>Inappropriate </li></ul><ul><li>Deception and fraud </li></ul><ul><li>Irritation </li></ul><ul><li>Unfairness </li></ul>
  6. 6. <ul><li>Direct mail is the oldest form of direct marketing. </li></ul><ul><li>Direct mail is known to be the salesperson with wings. </li></ul><ul><li>Direct marketing is the most expensive form of marketing. </li></ul><ul><li>A response rate of two percent is considered poor in direct mail campaign . </li></ul>
  7. 7. <ul><li>Recruitment and selection of sales representatives is the heart of successful sales force. </li></ul><ul><li>There are six steps in managing the sales force. </li></ul><ul><li>Designing the sales force requires decisions regarding objectives, strtegy, structure, size and compensation. </li></ul><ul><li>Structure of sales force may be territorial, product or market. </li></ul>
  8. 8. <ul><li>Direct Marketing </li></ul><ul><li>Interactive Marketing </li></ul><ul><li>Personal Selling </li></ul><ul><li>Other Media for Direct Response Marketing </li></ul>
  9. 9. <ul><li>Irritation </li></ul><ul><li>Unfairness </li></ul><ul><li>Deception & Fraud </li></ul><ul><li>Invasion of Privacy </li></ul>
  10. 10. <ul><li>Telemarketing </li></ul><ul><li>Sales Force </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Electronic Marketing </li></ul>
  11. 11. <ul><li>Telemarketing </li></ul><ul><li>On Line Promotions </li></ul><ul><li>Other Direct Response Marketing </li></ul><ul><li>Personal Selling </li></ul>

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