Kliink Presentation of Deliverables
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My final presentation in the Product Management Immersive at General Assembly. This project spanned two weeks made up of two one week sprints. Deliverables include: -Customer Analysis -Market Sizing -Financials -Prototype Demo -User Interactions and Insights
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Kliink Presentation of Deliverables
- 5. Hypotheses & Takeaways Affinity for the cause important to follow+donate Easy to understand the social aspect Understand that SM engine powers fundraising abilities "How this Works" section was helpful Users are likely to share Activity updates ties them emotionally to the cause They like being referred to as a philanthropist Users understand the value of points ……………… All ………………………… All …… All …………..……………… All …………………………………………. All …………… 5 ………………… 4 ……………………… None 6 Users, 16-31 y/o:
- 6. User Interactions Unique Users: 23 Points Likes: 119 Comments: 43 Shares: 332 Donations: 40,825 Total Points: 41,319 Like CommentShare
- 7. 65,450 Market Size 1.19M TAM US Travelers to India in 2014 654,500 SAM Reached through Facebook SOM
- 8. Financials Month 6Month 6 Month 7Month 7 USERS Facebook Converted users 15 15 Twitter Converted users 3 3 Organic Users 307 489 Total Users 325 507 Donors 33 51 REVENUE Sakrupa Revenue $1,219 $1,902 Kliink Revenue 406 634 COSTS Facebook Ads $60 $60 Twitter Ads 20 20 Developer costs 400 400 Server costs 50 50 Payment services 45 70 Office (Nikhil's Garage) - - Travel / NGO acquisition - - Total Operating Costs $575 $600 Contribution (168) 34 Assuming •$2,100 every 6 months to travel to India to visit and recruit new NGOs. •Developer costs of $5,000 in Month 1 Organic user volume must reach 5,000 within a year, or grow by 60% per month to breakeven.
- 9. Demo
Editor's Notes
- An American boy goes to visit his family in Southern India every summer and sees abject poverty. Comes home, tells friends and they don’t seem interested. His friends didn’t have a connection or affinity for his homeland like he did. He thinks of a way to improve the donor experience so that they would stay engaged with the causes they care about.
- Trust was the biggest concern. Trust in the NGO. Our solution would be to partner with reputable org User initially did NOT understand that the social media engine powered NGOs' fundraising abilities. That's why we inserted the "How this Works" section What's the purpose of the points? If we needed users to value the gamefication aspect, then maybe we should use the points to rank users or reward them somehow.
- our engineers build a database to log every button clicked (like, comment, share, donate). we have a timestamp of every time users visited the site and click actions (how many times each user commended, shared, etc.) This was a workaround solution to Google Analytics because we couldn’t legal allow users to share simulated stories that we created for the prototype. Users: wanted to share! Designed to make very easy to share - since a convenient process, people used that button most frequently
- Total Addressable Market: Target people who have visited India (work & leisure). Likely have more personal connection to helping. Served Available Market: How many of the 1.19M can we reach through our sales channel, Fb? Assume 55% of 1.19M can be reached through Fb = 654,500 The math: (split difference at 55%)- 71% adults online use fb; 41% adults are curators (internet users who share photos/ videos through reposting) Served Obtainable Market: Assume 10% of SAM
- Total Addressable Market: Target people who have visited India (work & leisure). Likely have more personal connection to helping. Served Available Market: How many of the 1.19M can we reach through our sales channel, Fb? Assume 55% of 1.19M can be reached through Fb = 654,500 The math: (split difference at 55%)- 71% adults online use fb; 41% adults are curators (internet users who share photos/ videos through reposting) Served Obtainable Market: Assume 10% of SAM