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Digital Age 2.0 - Brian Solis

Digital Age 2.0 - Brian Solis

  1. Innovation and <br />Digital Marketing<br />@briansolis<br />
  2. Top Down<br />Bottom Up<br />
  3. Social Media is About Sociology and Psychology More So Than Technology<br />
  4. We are defining a new era of society…<br />
  5. Social “Me”dia<br />
  6. Content Context is King<br />
  7. The dawn of the contextual networks<br />
  8. Love<br />Passion<br />Life<br />Interests<br />Politics<br />Business<br />
  9. An Audience with Audiences<br />
  10. The Center of Attention<br />
  11. Closer…<br />
  12. Yes!<br />
  13. People<br />“People” = the 5th Element<br />
  14. Consumer<br />Peer<br />Decision Maker<br />Advisor<br />Idea Generator<br />Influencer<br />Customer<br />Adversary<br />Advocate<br />
  15. Consumer<br />The Last Mile: The socialization of business<br />Service<br />Brand + Brand<br />Representatives<br />Brand Voice<br />Public Relations<br />Experience<br />Trust Zone<br />Peers<br />Consumer<br />Intent<br />Sales<br />Purpose<br />Experts<br />Influencers<br />Perception<br />Marketing<br />Influence<br />Value<br />Support<br />
  16. The 5 I’s of Social Marketing<br />
  17. No Brand is an Island<br />
  18. Word of Mouth doesn’t work, tell everyone you know<br />
  19. Social Objects are the future of marketing and communications<br />
  20. Paid<br />Social Graph<br />Word of Mouth<br />Social Media Optimization<br />Sponsored<br />Syndication<br />Banners<br />SEO<br />Sponsored Posts<br />Paid Tweets &<br />Posts<br />Virtual Goods<br />Value<br />Ads<br />Apps<br />Likes<br />The Social Media Ecosystem<br />Widgets<br />Broadcast<br />Brand<br />Empathy<br />Relevance<br />Video<br />Retweets<br />Sharing<br />Trending<br />INFLUENCE<br />REFERRALS<br />Podcasts<br />Tweets<br />Images<br />Tabs<br />Shares<br />Story<br />Check-ins<br />Updates<br />Content Marketing<br />Wall Posts<br />Blogs<br />Tweets<br />Posts<br />Livestreams<br />Video<br />Search Engine Optimization<br />Owned<br />Earned<br />Viral<br />FoFs<br />Participatory<br />
  21. Social Media Optimization<br />
  22. Syndicating Social Objects<br />Social Object<br />www.com<br />
  23. The art and science of influence<br />
  24. Influence…The ability to inspire desirable and measurable action and outcomes<br />
  25. Viral Videos aren’t “Viral” Until They Go Viral…<br />
  26. Influencers won’t “magically” find your content…<br />
  27. We Must <br />Connect <br />the Dots<br />
  28. Do you know who is influencing your markets?<br />
  29. 1 + 1 = Many<br />
  30. Social Nicheworks<br />
  31. McAWilliams.com<br />Real Time vs. Right Time<br />
  32. Social Media is Rich with Emotion<br />
  33. Social Media is rich with emotional connections <br />
  34. Behaviorgraphics<br />
  35. Be Transparent<br />Authentic<br />Yourself<br />Believable<br />
  36. RRS<br />Relevance.Resonance.Significance<br />
  37. Micro Disruption Theory & The Social Effect<br />Attention Aperture<br />Disruption<br />Point<br />Time<br />Resonance<br />
  38. Metrics: The Value + Innovation Cycle<br />Engage<br />Listen<br />Engage<br />Learn + Adapt + Create<br />Measure<br />
  39. #Engage<br />This is your time to…<br />

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