2. #The Walt Disney Company was founded on
October 16, 1923, by brothers Walt and Roy
Disney as an animation studio, it has become
one of the biggest Hollywood studios, and
owner and licensor of eleven theme parks and
several television networks, including ABC and
ESPN.
#The company has been a component of the
Dow Jones Industrial Average since May 6
1991. Mickey Mouse serves as the official
mascot of The Walt Disney Company.
#The company is best known for the
products of its film studio, the today one of
the largest and best-known studios in
Hollywood
10. • Disney connected to its customers on
an emotional level.
• The theme parks for families and
Disney channel for children are the
main ways through which Disney
supplies quality entertainment
11. • Disney world employees are
welltrained in hospitalityand
behaviour.
• They targeted the teen and
20- 30 age group through
ventures like StarWars and
Pirates ofthe Caribbean
12.
13. To preserve their 90 year
old heritage while
continuously innovating
and opening doors to new
consumers and new
technology not loosing on
the quality and
recognition.