CONSUMER MARKET STRATEGY 1.KEEP IT RELEVANT 2.EMMOTIONAL AND CULTURAL CONNECT 3.BRAND EXPANSION 4.CUSTOMER SERVICES 5.REALISING MARKET TRENDS AND USE OF TECHNOLOGY. PROS AND CONS OF EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY

1. This is Mickey Mouse.
Here to take you on
a tour to Disney.

2. Come this way

3. Roy & Walt Disney started a new business with
$750 and opened the business in his uncle
garage .
Founded Walt Disney company in 1923 .

4. How does Disney do
it?
How does this family
entertainment
company maintain its
worldwide
appeal while
consistently
producing strong
business results?

7. •Disney's core consumers include kids and to satisfy and engage them, Disney take a lot of
initiatives.
•It keeps a balance between Heritage and Innovation
To keep it Relevant.

9. •Disney works very hard on connecting with its customer on many levels.
•Disney refers to its customer as guests and ensures a seamless customer experience
that connects on its guests’ terms
•For Disney cast members, nothing is more important to them than the guest experience.
Positive interactions, no matter how small, delivered consistently and sincerely on a
personal level, result in lasting memories and an emotional connection to the brand.

11. •Disney pride itself in creating a truly entertaining experience for everybody.
They do that by considering how the entire system works together;
the product, the people, and the story—the story of the attraction or film certainly,
but also the story told by people after leaving.
Stories are the manifestation of the brand and people tell stories.
•Disney strives for and meets its one-to-one goals of connecting on an emotional level
•Disney stories are from many cultures around the world .

13. Disney ‘s broad range of business allow the company to
Connect with its audience in multiple ways
effectively and
Economically .
The brand has many lines of daily products such as toys,
Clothes etc and TV channel series such as Hanna Montana.
Disney has many theme park and resorts around the world
Called Disney world.

15. •Disney uses technology to ensure that the customer experience
is consistent across every platform.
• Disney keeps on research on latest trends finding
new ways to connect with the consumers
Disney has launched more than a dozen children's book apps for
iOS.

16. What about the future?

18. • Now that Disney owns Marvel, the opportunities to connect with comic
book readers of all ages is really enhanced.
• Disney's Hollywood Studios saw an incredible success with its movies
breaking box office records.

19. •Everything in Disney’s content mostly aimed at the kids/family genre
•Disney also has practically no Video Game market, meaning a ton of the great
properties at Marvel would essentially go to waste as
Disney will probably not produce any worthwhile games from them.

20. INTRODUCTION
HISTORY OF DISNEY
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONALAND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY.

21. Created by: Sagar Panchal, Ramjas college, Delhi
University during ‘Marketing Management’ Internship by:
professor Sameer Mathur ,IIM Lucknow.