Disney mini case study for a marketing internship under the guidance of Prof. Sameer Mathur(IIML).

1. WE ARE THE HAPPY MEMORYCREATORS !

2. We are the

3. WALT DISNEY & ROY DISNEY

4. A two decade struggle as a cartoon studio, gave Disney the
MICKEY MOUSE

5. What does Disney do best to connect
with its core customers?

6. M I S S I O N :
“ Laughter is timeless,
Imagination has no age;
Dreams are forever. “
AND THEY INTEND TO CREATE IT.

8. CONSUMER PRODUCTS :

9. MEDIA NETWORKS

10. INTERACTIVE NETWORKS:

12. PARKS AND RESORTS
Disney focuses on its Disneyland
experience, amusement parks, 11
theme parks, cruise lines and
other travel assets.

13. TRANSFORMATION-Adapting to the societal changes all over the world

14. What are the risks and benefits of expanding
the Disney brand in new ways, such as video
games or superheroes ?

15. RISKS :
Disney’s heritage and
values might be at stake
and its values & quality
may change over
expansion

16. BENEFITS:
 Globalization
 Disney’s empire will widen in various arenas
 It will retain its valued customers through
continual innovation
 Will attract a wide variety of target segments

19. Let’s RECAP
• Evolution of the Disney brand
• Various ways of connecting with its core
customers through varied businesses
• Affect of change on Disney
• Risks of expanding its arena
• Benefits of its adaptation to the challenging
markets
• Collaborations and expansions

21. Created by Vyshnavi Veluri,
Vasavi College of Engineering(Hyderabad)
during a marketing internship
by Prof.Sameer Mathur, IIM Lucknow