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Founded by brothers Walt and Roy
Disney in
Originally called Disney Brothers Studio
Aim
- Walt Disney
Disney
over the
Years
Innovation
•
•
•
•
Attention to detail
•Assertively friendly staff
at Disney World
•Highly trained custodial
workers
•Cleanliness at parks
Concept Connect :
Disney’s
Renaissance
Released groundbreaking
animated films
Launched Disney channel,
Touchstone pictures, and
Touchstone Television.
Concept Connect :
Tapped into
publishing,
international theme
parks and theatrical
production
Concept Connect :
Disney
Today
includes the company's
film, music recording
label, and theatrical
divisions
Concept Connect:
Includes 11 theme
parks, cruise liners,
spas and resorts.
Concept Connect :
toys, clothing, and other
merchandising based upon Disney-
owned properties
Includes Disney’s
television networks
such as ESPN,
ABC and the Disney
Channel
Includes Disney's
Internet, mobile,
social media,
virtual worlds, and
computer games
operations
Challenges
Disney’s
Response
Summary
All our dreams can come true, if we
have the courage to pursue them.
- Walt Disney
Disclaimer

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Case Study On Disney