Slides prepared during marketing internship

3. How Did it all Start?
Walt Disney started a small company called Laugh-O-
Grams, which eventually fell bankrupt.
“Alice Comedies” made Disney a recognized Hollywood
figure.

4. • On October 16, 1923 he started a joint
venture Disney Brothers Cartoon Studio,
with his brother, Roy.
• 1928 marked Mortimer Mouse’s birthday,
later renamed to Mickey Mouse.

5. SEVERAL VENTURES
Today, Disney comprises of 5 businesses :
The Walt Disney Studio
Parks and Resorts
Disney Consumer Products
Media Networks
Interactive Media

6. ANIMATION STUDIOS
•In October 1923 , the first Disney Studio was launched in Kingswell
Avenue, Los Angeles.
•Several studios they use now are:
The Walt Disney Studios
The Prospect Studios
Golden Oak Ranch
KABC & Studio B

8. DISNEY MEDIA NETWORKS
The Media Network comprises a vast range of properties on
television, cable, radio and internet landscape.
Disney uses the following networks:
ESPN
Disney-ABC Television Group
Disney Channel
ABC Television Network
ABC Family
ABC Studios
Disney ABC Domestic Television
Radio Disney

19. •Disney company was established by Walt Disney and Roy O. Disney
in 1923.
•Revolutionary cartoon character, Mickey mouse was created in
1928.
•Disney has undertaken several ventures like Disney Studios, Parks
and Resorts, Customer Products, Interactive Media and Media
Networks.
•Its target market is the younger generation of children.
•Disney has won several awards .
•Currently it has a net worth of about US$ 40 billion.

20. REFERENCES
https://en.wikipedia.org/wiki/The_Walt_Disney_Compan
y
www.slideshare.net/azierahrashid/walt-disney-ppt
http://thewaltdisneyco.blogspot.in/2011/09/chapter-1-
brief-history-mission.html
http://www.slideshare.net/Rachaelrayner/disney-
presentation-10390389/5
http://animation.about.com/od/industryprofiles/p/waltdi
sney.htm
https://www.youtube.com/watch?v=Mr8LgU8-QA4

21. DISCLAIMER