Euro Disney

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Euro Disney

  1. 1. EURO DISNEY Presented by: Zunair Ahmed 08-0521 Zeeshan Durrani 08-0603 Abuhuraira Ch. 08-0460 Bilal Akbar 08-0530 Qasim Ali 08-0572 Imtiaz Ali 07-0378
  2. 3. OUTLINE <ul><li>Introduction </li></ul><ul><li>Evaluating the Situation </li></ul><ul><li>Identifying Facts and Figures </li></ul><ul><li>Identifying the Problems </li></ul><ul><li>Stakeholders interest </li></ul><ul><li>Alternatives </li></ul><ul><li>Evaluating the Alternatives </li></ul><ul><li>Choosing the Best Alternative </li></ul><ul><li>Re-evaluating the Situation </li></ul>
  3. 5. INTRODUCTION <ul><li>The first Disneyland was opened on July 17, 1955 in Anaheim which spanned across 160 acres </li></ul><ul><li>Disneyland Park attractions include </li></ul><ul><ul><li>Big thrills, amusements, character greetings, discovery, family adventures and fun for little ones </li></ul></ul>
  4. 6. EVALUATING THE SITUATION <ul><li>Euro Disney, First Financial Disappointment </li></ul><ul><li>Michael Eisner, Chairperson of Walt Disney </li></ul><ul><li>Meeting with High-powered Consultants </li></ul><ul><ul><li>Business Plan </li></ul></ul>
  5. 7. IDENTIFYING FACTS AND FIGURES 1992-1993 Six Months Ending Income constraints 1992 1993 Revenues (French francs) 3.1 billion 1.8 billion Profit / loss 0.7 billion (profit) 1.1 billion (loss)
  6. 8. IDENTIFYING FACTS AND FIGURES Employees’ attendance at the year end Employees’ 1992 1993 Attendance 10.5 million 9.5 million
  7. 9. IDENTIFYING FACTS AND FIGURES
  8. 10. IDENTIFYING THE PROBLEMS <ul><ul><li>Management Hubris </li></ul></ul><ul><ul><li>Cultural Differences </li></ul></ul><ul><li>Environmental and Location Factors </li></ul><ul><ul><li>French Labor Issues </li></ul></ul><ul><ul><li>Financing and the Initial Business Plan </li></ul></ul><ul><ul><li>Competition from the U.S. Disney Parks </li></ul></ul>
  9. 11. IDENTIFYING THE PROBLEMS <ul><ul><li>Management Hubris </li></ul></ul><ul><ul><li>Cultural Differences </li></ul></ul>
  10. 12. IDENTIFYING THE PROBLEMS <ul><li>Environmental and Location Factors </li></ul><ul><ul><li>French Labor Issues </li></ul></ul>
  11. 13. IDENTIFYING THE PROBLEMS <ul><ul><li>Financing and the Initial Business Plan </li></ul></ul><ul><ul><li>Competition from the U.S. Disney Parks </li></ul></ul>
  12. 14. STAKEHOLDERS INTEREST <ul><li>Government </li></ul><ul><li>Employees </li></ul><ul><li>Creditors </li></ul>
  13. 15. STAKEHOLDERS INTEREST <ul><li>Prince Al-Waleed </li></ul><ul><li>Local Community </li></ul><ul><li>Investor </li></ul><ul><li>Media </li></ul>
  14. 16. ALTERNATIVES <ul><li>Use French management rather than U.S. management and put in more attractions </li></ul><ul><li>Use advertisements for the promotion </li></ul><ul><li>Import labor from other countries </li></ul><ul><li>Close the operations for the winter season </li></ul>
  15. 17. EVALUATING THE ALTERNATIVES <ul><li>Use French management rather than U.S. management and put in more attractions </li></ul>
  16. 18. EVALUATING THE ALTERNATIVES <ul><li>Use advertisements for the promotion </li></ul>
  17. 19. EVALUATING THE ALTERNATIVES <ul><li>Import labor from other countries </li></ul>
  18. 20. EVALUATING THE ALTERNATIVES <ul><li>Close the operations for the winter season </li></ul>
  19. 21. CHOOSING THE BEST ALTERNATIVE <ul><li>Use French management rather than U.S. management and put in more attractions </li></ul>
  20. 22. RE-EVALUATING THE SITUATION
  21. 23. THANK YOU…
  22. 24. QUESTIONS?

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