GA4 is powerful but can we hard to use. This session with cover audiences, events, offline data imports and custom reports.

2. Sheldon Singh
● 12 years digital experience
● 6 years on Google Analytics
● Currently a Solutions Architect at FNB
● Been around before GTM
● You can call me Panda

3. Agenda
● Data Streams + Events
● Audience Segmentation
● Data Import - Offline Conversion Data
● Custom Reports

4. Our Reality

5. Demo Account
Click Here

6. GA4: Data Streams + Events

7. Data Streams
GA4 Property > Admin > Data Streams

8. Web - The “easy one”
Create account+property > Measurement ID > GTM Tag Installation

9. App - Firebase - Will Require Dev Work

10. Firebase Events
Google Analytics for Firebase

11. GA4 Events
Link Here

12. Automatic Events
[GA4] Automatically collected events - Analytics Help

13. Enhanced Measurement (Web)

14. Recommended Events
[GA4] Recommended events - Analytics Help

15. Ecommerce

16. Custom Events
[GA4] Custom events - Analytics Help

17. Event Reporting

19. Enrich Events - Custom Definitions
[GA4] Custom Google Analytics dimensions and metrics

20. Audience Segmentation

21. Audience Segmentation

22. Audience Segmentation - Demo Account

23. Audience Builder

24. Audience Builder

25. Audience Builder - Live Demo

26. “Old School” Audiences - URL Based

27. Data Import

28. Data Import
[GA4] About Data Import
Admin > Data Import

29. Offline Event Data
[GA4] Import offline events - Analytics Help
Notes:
● Upload Custom or Recommended Events
● Uses provided Timestamp OR time of upload
● CSV must be formatted correctly - use template
● Required Fields
○ Client Id or App Instance Id
○ Tag or Firebase Id
○ Event_name
○ Imported Field
■ Timestamp
■ User_id (optional)
■ Event parameters (Custom Definitions)

30. Offline Event Data

31. Offline Event Limits

32. Custom Reports

33. In Conjunction with Data Studio

34. Custom Reports - Explore - Live Demo

35. Custom Reports - Explore - Live Demo

37. Q&A

38. End

39. Our services
● Migration to GA4 & events | For attribution
● Setup audiences | For sales
● Real-time dashboards | For insight
ferdie.bester@nightjarr.com
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