This document summarizes a presentation on measuring marketing ROI with Google Analytics. The presentation covers: 1. Using the Behavior and Acquisition reports to identify which pages are delivering value/leads and which channels send quality traffic. 2. Analyzing bounce rates to determine which pages need improvement and flow reports to identify pages with high drop-off. 3. Ensuring message alignment between ads and landing pages and that conversion goals match each channel's purpose. 4. Explaining advanced channel reporting with the Channel, Source and Medium breakdown to properly tag campaigns. 5. Offering a complimentary session to review a website's marketing data.