Google Analytics 4 is a new kind of property, with several advantages over Universal Analytics. Also, Google Already announced that they are going to discontinue Universal Analytics from next year. So, here you can find the steps to setup GA4 property and install on the website if you already using Universal Analytics (UA).

1. HOW TO GET STARTED
WITH GA4 SETUP
A Step by Step Guide

2. INDEX
✔ Things to keep in check
✔ Things to know
✔ First time fresh setup (If there is no Analytics Account)
✔ First time GA4 setup with previous UA tracking
✔ Create a Google Analytics 4 property
✔ Install GA4 tag on the website (with GTM)
✔ Install GA4 tag on the website (without GTM with Google Analytics)
✔ Property Settings
✔ Conversions Settings - To import existing goals from your connected Universal Analytics property
✔ Connect Search Console to GA4
✔ Important Resources

3. THINGS TO KEEP IN CHECK
• First time fresh setup (No tracking code ever created or added)
• First time GA4 setup with previous UA tracking
• Have at least editor level access of Google Universal Analytics to create new
property
• Have GTM access (if previous tracking is implemented by GTM)
• Have owner access of Search Console
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4. THINGS TO KNOW
• Google Analytics 4 is replacing Universal Analytics.
• On July 1, 2023, standard Universal Analytics properties will no longer process
data. You'll be able to see your Universal Analytics reports for a period of
time after July 1, 2023. However, new data will only flow into Google
Analytics 4 properties.
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5. FIRST TIME FRESH SETUP
If you don’t have an Analytics account.
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6. CREATE AN ANALYTICS ACCOUNT
• Visit https://analytics.google.com/ and
click on “Start measuring”
• Fill the account setup form which
comes in three steps -> Account Name
-> Next -> Property Name -> Next ->
About Your Business -> Create
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8. • If you want to create both UA & GA4 (till July 1, 2023), you should click on
“Show advanced option” and then click on the switch to on and then fill
the details and click Next.
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9. FIRST TIME GA4 SETUP WITH PREVIOUS UA
TRACKING
(Follow the steps for fresh setup too)
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10. CREATE A GOOGLE ANALYTICS 4
PROPERTY
You need the Editor role to add properties to a Google Analytics account. If you
created this account, you automatically have the Editor role.
Pre-assuming, you might already have an account with google UA property.
1. In Google Analytics, click Admin (lower left).
2. In the Account column, make sure that your desired account is selected. (If you
only have one Google Analytics account, it will already be selected.)
3. In the Property column, select the Universal Analytics property that currently
collects data for your website.
4. In the Property column, click GA4 Setup Assistant. It is the first option in the
Property column.
5. Click Get started under I want to create a new Google Analytics 4 property.
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12. 6. If your site uses the gtag.js, tag,
you have the option to Enable
data collection using your
existing tags.
(If your website builder/CMS does not yet
support the gtag.js tag, if you use Google
Tag Manager, or your website is tagged
with analytics.js, the wizard can't reuse your
existing tagging and you'll need to add the
tag yourself)
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13. 7. Click on “Create property” button.
Page get refreshed with the message, “You have successfully connected your
properties.” You can see the new “Property ID” under “Connected Property”
section.
Now Click on “See your GA4 property” button.
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14. INSTALL GA4 TAG ON THE WEBSITE
(WITH GTM)
CAN SKIP THIS IF NOT USING GTM
• Now you’ll land on setup
assistant section in the
new GA4 Property
section.
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15. • Click on “Tag Installation” menu under Collection section.
• Now in “Data Streams” under “All“ click on forward button.
• Now, you’ll land on Web stream details
section. Here you’ll find the
MEASUREMENT ID, which we are going
to install on GTM for tracking.
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16. • Copy the MEASUREMENT ID and open Tag
manager for the creation of a new tag.
• Select Google Analytics: GA4 Configuration
under Tag Type.
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17. • Add the copied MEASUREMENT ID
and then Choose Trigger All
Pages to make this tag fire and
click on Save.
• Now Click on Submit & then
Publish
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18. INSTALL GA4 TAG ON THE WEBSITE
(WITHOUT GTM WITH GA)
CAN SKIP THIS IF USING GTM
If you already have gtag.js for another Google Analytics property on your
page, follow these steps to turn on tagging for this stream without changing
the code on your page:
• In a separate window, open the
Google Analytics property that
controls your on-page tag.
• Go to Admin > Tracking Info >
Tracking Code.
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19. • Click Connected Site Tags under global site tag (gtag.js).
• Connect the MEASUREMENT ID
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20. BACK TO GA4 SETUP IN WEB
STREAM DETAILS
• Click on Manage connected site tags under Additional settings.
• Enter UA tracking code in the ID section & add a Nickname for the ID under Connected
Tags section.
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21. ● Now close the Web stream details section and click on Setup Assistant.
● Click on More Tagging Settings under Additional settings and enable Collect Universal
Analytics events.
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22. PROPERTY SETTINGS
• Click on Activate Google Signals
and then click on I acknowledge
button
• Now return to Setup Assistant
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23. CONVERSIONS SETTINGS
TO IMPORT EXISTING GOALS FROM YOUR CONNECTED UNIVERSAL
ANALYTICS PROPERTY
• Click on Get Started under Conversions
section.
• Click on Import selected conversions
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24. CONNECT SEARCH CONSOLE TO
GA4
• Click on Search Console links under
Product Links in GA4 Property section.
• Now click on the Link button
• Now click on Choose accounts under
Choose Search Console property
menu in Link Setup section.
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25. • Search your main web property and click on Confirm button after selecting the right web
property.
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26. • Now click on Next & then click on Select
under Select Web Stream. Then select
the GA4 web stream from option and
click on Next button.
• Then click on Submit button.
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27. GA4 SETUP DONE
• You can check it in Real Time under Reports menu in GA4.
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28. Important Resources
• Meet the next generation of Google Analytics
• Make the switch to Google Analytics 4
• [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics
• [UA→GA4] Goals migration tool
• [UA→GA4] Universal Analytics view-related features in Google Analytics 4
properties
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