A technical workshop on how to identify what channels are delivering the best marketing ROI and how to get insights from your data

2. Ferdie Bester
● 15 years digital experience
● GA certified
● Founder ClickMaven (now Jellyfish)
● Founder NightJarr

3. ● How to identify which pages are delivering value/leads
● Which advertising channels send quality traffic
● Which advertising channels produce leads / sales
● How to setup (detailed) channel reporting
Agenda

4. Technical agenda
● Behaviour report & bounce rates
● Acquisition report & conversions
● Channel reporting, tagging and UTMs
● Q&A:

5. Which pages are valuable?

7. Bounce rate
Which pages suck?

8. When a user opens a single page on your site and then
exits without doing anything else

9. Bounce rate Rating
> 70% Very poor
50 - 70 % Average
30 - 50% Goal
< 30% Tracking is broken

12. How to use/fix?
1. Make the page about the visitor (and not you)
2. Easy to read and use
3. Quick loading times

13. Behaviour flow
How visitors move through the website

15. How to use/fix?
Identify pages with high drop-off
Encourage the natural next step

16. Which channels send
quality traffic?

18. Traffic quality

19. How to use/fix?
● What is the goal of each channel?
● Which page is loaded for each channel
● Message alignment between the ad & page

20. Which channels send
leads?

21. Source of leads

22. How to use/fix?
● Some channels are not meant to generate leads
● The conversion rate is important
● Message alignment between the ad & page

25. Advanced
channel reporting

27. Channel

28. Channel > Source > Medium

29. Source = Google, Mailchimp, Facebook etc
Medium = email, cpc, cpm

31. www.yourwebsite.co.za

32. https://www.yourwebsite.com
?utm_source=Facebook&utm_medium=cpc

36. Bonus tips

37. 1. Play with Google Data Studio

38. 2. Pass campaign data to CRM
www.yourwebsite.co.za

40. End

41. Complimentary 30 min session
Review your marketing data
Click here to book