1. GOOGLE ANALYTICS COURSE
ECOMMERCE GURU

2. Table Of Content
Introduction to Google
Analytics
Universal Analytics
and SEO
Google Analytics 4
Basics
Universal Analytics
Basics
Advanced Universal
Analytics
Google Analytics 4
Reports
Mobile SEO
01 03 05
02 04 06
07

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4. Course Overview
GOOGLE ANALYTICS COURSE shows you how to use Google Analytics
(Universal Analytics and Google Analytics 4) to monitor the performance of
your website and make data-driven decisions to get more traffic and sales.
The Google Analytics Course includes 7 that cover both basic and advanced
Google Analytics topics.

5. • Google Analytics is a web analytics service
offered by Google and with Google Analytics,
you can gather data about your website's traffic,
user behavior, and conversions, to make
informed decisions about your online strategy.
Some of the key metrics you can track with Google Analytics include:
• Traffic sources: Where your website visitors are coming from, such as search engines, social
media, or other websites.
• User behavior
Where visitors are interacting with your website, including which pages they're viewing, how long
they're staying, and whether they're completing desired actions.
• Conversions
Where visitors are taking specific actions on your website, such as filling out a form.
Introduction to Google
Analytics

6. • How to Install Google Analytics
To install Google Analytics on your website,
you need to first create a Google Analytics
account and generate a tracking code. This
code is then placed on every page of your
website that you want to track. There are
different ways to add the tracking code to
your website, such as manually adding it to
the HTML code or using a plugin if you have
a CMS like WordPress.
• Google Tag Assistant
Google Tag Assistant is a browser extension that helps you verify if the Google Analytics
tracking code is installed correctly on your website. It also checks for other Google tags,
such as Google AdWords and Google Tag Manager, and provides suggestions for
troubleshooting any issues.
Universal Analytics Basics

7. • Google Analytics Basic Settings
Google Analytics Basic Settings refer to the settings that determine what data is collected
and how it is processed in your Google Analytics account. These settings include your
account and property settings, such as your website URL and default view, and your tracking
code settings, such as whether to exclude certain IP addresses or track eCommerce
transactions.
• Google Analytics and Google Search Console
Google Analytics and Google Search Console are two separate tools that can be used
together to gain a more comprehensive view of your website's performance. While Google
Analytics tracks website traffic and user behavior, Google Search Console provides insights
into how your website appears in Google search results and any technical issues that may
affect your search engine ranking.
• How to Correctly Interpret Page Views
Page views in Google Analytics refer to the number of times a specific page on your website
has been viewed.
Universal Analytics Basics

8. • What is the Bounce Rate?
The bounce rate is a metric in Google Analytics
that represents the percentage of website
visitors who leave a page on your website
without clicking through to any other pages.
A high bounce rate can indicate that visitors are
not finding what they're looking for on your website or that your website is not user-friendly.
• How to Reduce Bounce Rate
There are several ways to reduce your website's bounce rate, including improving page load
speed, optimizing content for user intent, improving website navigation and internal linking,
and creating engaging and relevant content. It's also important to ensure that your website
is mobile-friendly and easy to navigate on different devices.
Advanced Universal Analytics

9. • How to Use Google Analytics to Boost Your SEO
Google Analytics can provide valuable insights into how your website is performing in search
engines and help you optimize your SEO strategy. Some key ways to use Google Analytics
for SEO include analyzing organic search traffic and user behavior, tracking keyword
performance, identifying top-performing landing pages, and analyzing referral traffic from
other websites.
• Google Analytics is a Popular Report for SEOs
Google Analytics provides a wealth of data that can be used to inform SEO strategies and
track website performance over time. SEO professionals often use Google Analytics to track
key metrics such as organic search traffic, keyword rankings, and user behavior. The
platform also offers a range of tools and reports to help identify and address issues that
may be affecting your website's search engine visibility.
Universal Analytics and SEO

10. Advanced Universal Analytics
• A version of Google Analytics that allows
for more sophisticated tracking and analysis
of user behavior on websites.
• Creating Goals in Google Analytics involves defining specific actions or behaviors that
you want your website visitors to take. These can include completing a purchase, filling
out a contact form, or spending a certain amount of time on your site. By setting up
Goals, you can track how often these actions occur and gain insights into how to
optimize your website to encourage more conversions.
• Tracking click events with Google Analytics involves using code to track when users
interact with specific elements on your website, such as buttons, links, or forms. By
tracking these interactions, you can gain a deeper understanding of how users are
engaging with your site and which elements are most effective in driving conversions.
Advanced Universal
Analytics

11. Google Analytics 4
• The latest version of Google's analytics
platform. It provides businesses with advanced
insights into user behavior across various
platforms, including websites, mobile apps, and
more. Some of the key features of GA4 include
machine learning capabilities, cross-device
tracking, and a focus on user privacy.
To install GA4 on a new website
• You'll need to create a new GA4 property in your Google Analytics account. From there,
you'll be given a tracking code that you'll need to add to your website's header code. This
will allow GA4 to begin tracking user behavior on your site.
If you already have Google Analytics installed on your website and want to add GA4 to it, you
can do so by creating a new GA4 property within your existing Google Analytics account.
From there, you can add the GA4 tracking code to your site's header code alongside your
existing Google Analytics tracking code.
Google Analytics 4 Basics

12. Configuring the basic settings for GA4
• It involves setting up key features such as data streams, events, and conversions. Data
streams allow you to track user behavior across different platforms, while events allow
you to track specific user actions on your website or app. Conversions are defined as
specific goals that you want users to achieve, such as completing a purchase or filling
out a form. By configuring these basic settings, you can start to gather valuable data on
user behavior and make informed decisions about how to optimize your website or app
for better engagement and conversions.
Google Analytics 4 Basics

13. Google Analytics 4 Reports
• It provides businesses with valuable insights
into user behavior across different platforms,
including websites and mobile apps. The reports
offer a variety of data visualizations and metrics,
such as user demographics, session data, and
conversion tracking.
Customizing reports in GA4
• It involves modifying the layout, data visualization, and metrics included in your reports. You can
create custom reports by selecting the metrics and dimensions that are most relevant to your business
and organizing them in a way that is easy to understand. This allows you to gain a deeper understanding
of how users are interacting with your site or app and make more informed decisions about how to
optimize itfor better performance.
Customizing the reporting menu in GA4
• It involves organizing your reports into categories that are most relevant to your business. This can
help you quickly access the reports that are most important to your business and make it easier to
analyze your data. You can also use the search bar to find specific reports or create custom shortcuts
to frequently used reports.
Google Analytics 4 Reports

14. Advanced Google Analytics 4 Reports
• It provide businesses with deeper insights into
user behavior and conversion tracking. Conversion
tracking refers to the process of tracking user
behavior that leads to a desired outcome, such as
a purchase or a lead submission. GA4 Reports offer
several options for tracking conversions, including
using predefined goals and events, as well as
setting up custom conversions.
Predefined goals and events in GA4
• It allows businesses to track common user behaviors such as page views, time spent on site, and
clicks on specific elements. These predefined goals and events can help businesses identify areas of
their website or app that are most effective at driving conversions and optimize their marketing
strategies accordingly.
Advanced Google Analytics 4

15. Advanced Google Analytics 4
Custom conversions in GA4
• It allows businesses to define their own conversion events based on specific user behaviors,
such as filling out a form or clicking a specific button. By setting up custom conversions, businesses
can gain a more granular understanding of user behavior and optimize their marketing strategies to
drive more targeted and effective conversions.
Advanced GA4 Reports also provide businesses with additional data and insights related to user
behavior, including user paths and behavior flows, as well as data related to ecommerce transactions,
including revenue, conversion rates, and average order value. By analyzing this data, businesses can
gain a deeper understanding of user behavior and optimize their marketing strategies to drive more
conversions and revenue.

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