Embark on a fascinating journey into the digital realm with our 'Detailed Look at Google Analytics 4.' Get ready to uncover the hidden gems of this cutting-edge analytics platform, as we dissect its features and functionalities under the microscope.
2. Google Analytics 4 (GA4) is the latest
advanced version of Google Analytics. It is the
powerhouse of data that opens up a world of
possibilities for in-depth data analysis. It looks
a little different from Universal Analytics.
Google Analytics 4 is an analytics service that
enables you to measure traffic and
engagement across your websites and apps.
What is Google Analytics4
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3. Key Features of Google Analytics 4
Machine learning and smarter insights
Better Google Ads integration
Customer-centric measurements
Improved data controls for privacy
compliance
Google BigQuery integration.
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4. Benefits of Google Analytics 4
Im proved Custom er Journey Tracking
Improved user engagement analysis
Simplified Goals and Events Setup
Enhanced visualizations and reporting
More powerful audiences for your ad
campaigns
More intelligent user privacy and
tracking features
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5. Types of Events
Autom atically collected
events
Enhanced m easurem ent events
Recom m ended events
Custom events
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